A Practical Guide to CAC and LTV for B2B SaaS Marketers
For B2B marketers understanding key metrics like Customer Acquisition Cost (CAC), CAC Payback Period, Customer Lifetime Value (LTV), and the LTV:CAC ratio is crucial for planning, managing and executing in way that delivers sustainable growth. These metrics reveal how much it costs to earn a customer, how valuable that customer is over time and how…
Read MoreTop 10 UK B2B Lead Generation Agency Options in 2025
In the competitive landscape of digital marketing, the question of how to generate B2B leads is asked over and over. Businesses are locked in a fierce battle to attract attention and generate not just leads, but highly qualified leads who are primed to convert into pipeline. If you’re a UK-based SaaS or tech company, having…
Read MoreBest B2B Marketing Agencies in London
Over recent years B2B marketing agencies have grown significantly. They provide consulting services such as branding, lead generation, demand generation, graphic design, web development, paid social campaigns, SEO (search engine optimisation), PPC (pay-per-click) & marketing automation. Most of these agencies focus on providing marketing solutions that help B2B businesses access leads to drive pipeline conversion.…
Read MoreBest B2B Google Ads Agency Options in 2025
Choosing the right B2B paid search agency can significantly impact your ability to hit business goals. Here, we’ve compiled a list of the top B2B Google Ads agencies to help your business find the perfect partner for their digital marketing needs. Each agency is specialised, experienced, and ready to help you achieve exceptional returns on…
Read MoreTop 10 LinkedIn Marketing Agencies in 2025
Looking for powerful ways to attract customers? LinkedIn is a game-changing tool for B2B companies in 2025. It’s a fantastic place for businesses to connect with their target audience, get their name out there, and boost their customer base. Whether your business offers a product or a service, LinkedIn can be your secret weapon for…
Read MoreThe Future of B2B Search: Why AI Chatbots Matter for SEO
Search engine optimization has been central to digital marketing for decades. By crafting content around specific keywords and building authority, brands have traditionally fought their way to coveted top rankings on Google or Bing. However, the rise of AI chatbots—like ChatGPT—signals a fundamental shift in how users search for and consume information. No longer limited…
Read MoreAvoiding Pitfalls: Common Mistakes in AI-Driven B2B Marketing and How to Fix Them
AI-driven marketing can revolutionize your B2B strategy, from generating leads to personalizing user experiences. But with great power comes great responsibility—and plenty of room for error. Rushing into AI without a clear plan, failing to align technology with business goals, or overlooking data integrity can lead to wasted budgets and missed opportunities. In this article,…
Read MoreConversational Marketing with ChatGPT: A Beginner’s Guide for B2B Firms
In an age when B2B buyers crave personalized, real-time engagement, conversational marketing has emerged as a powerful approach. It moves beyond one-way outreach to create a two-way dialogue, letting prospects ask questions and get immediate answers. ChatGPT brings this concept to the next level, offering a sophisticated chatbot experience that mimics human conversation. This beginner’s…
Read MoreMeasuring the Impact of ChatGPT on Your B2B Marketing ROI
ChatGPT has quickly gone from an intriguing AI experiment to a legitimate resource for businesses looking to streamline customer interactions, enhance content discovery, and boost lead generation. But how do you measure the true impact of ChatGPT on your bottom line? B2B marketing ROI can be complex even without throwing AI into the mix, so…
Read MoreAdvanced Keyword Research Techniques for B2B Marketers in the AI Era
Gone are the days when keyword research meant plugging generic terms into a tool and picking the highest search volumes. In the AI era, B2B marketers must discover the conversational, long-tail phrases that align with how actual people—and chatbots—discuss problems, solutions, and brands. This deeper layer of keyword research can reveal untapped opportunities to connect…
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