Scarlett Phillips

SDR vs BDR Sales: What’s the Difference?

The roles within sales and marketing departments can often overlap and be confusing. Across industries, but particularly in SaaS, tech and B2B if roles are not clearly defined and all cogs in your sales and marketing machine aren’t well oiled, your lead generation might stutter. A Business Development Representative, or BDR, is a classic example…

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Sound horn for MaaS

Marketing-as-a-Service: What Is It and Why You Need to Know About It

The business world is changing. Consumer expectations, shifting market conditions, and rapidly evolving technology have forced businesses to be flexible and adaptive. A big part of making this work is outsourcing components of your business that sit outside of your core expertise.  For example, it’s now commonplace for businesses to consume IT products on demand….

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b2b marketing budget benchmark

6 B2B Marketing Budget Benchmarks

To succeed this year, you need to know how much you’ll be spending on marketing overall and how much you will allocate to each marketing channel. Figuring out the right budget can be tricky — you don’t want to cut corners or overspend. The first step is to decide on your business goals. From there,…

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5 Key Features of SaaS Homepage Design

So you have a great SaaS product, and there’s been time and resources invested into a website to showcase who you are and what you do. But the nature of SaaS is competitive, and it can be difficult to distinguish yourself from competitors and keep the attention of your audience. The average user now spends…

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