Scarlett Phillips
Top 10 Account Based Marketing (ABM) Agency Options in 2024
Leading the pack in the B2B landscape are not just any marketing agencies, but expert Account Based Marketing (ABM) agencies. These companies utilise targeted strategies, offering personalised solutions for businesses looking to make a powerful impact in their industry. Sales and marketing alignment is still one of the biggest challenges facing B2B businesses in the…
SDR vs BDR Sales: What’s the Difference?
The roles within sales and marketing departments can often overlap and be confusing. Across industries, but particularly in SaaS, tech and B2B if roles are not clearly defined and all cogs in your sales and marketing machine aren’t well oiled, your lead generation might stutter. A Business Development Representative, or BDR, is a classic example…
Marketing-as-a-Service: What Is It and Why You Need to Know About It
The business world is changing. Consumer expectations, shifting market conditions, and rapidly evolving technology have forced businesses to be flexible and adaptive. A big part of making this work is outsourcing components of your business that sit outside of your core expertise. For example, it’s now commonplace for businesses to consume IT products on demand….
5 Key Features of SaaS Homepage Design
So you have a great SaaS product, and there’s been time and resources invested into a website to showcase who you are and what you do. But the nature of SaaS is competitive, and it can be difficult to distinguish yourself from competitors and keep the attention of your audience. The average user now spends…