Scarlett Phillips
Top 10 ABM Agency Options in 2023
Leading the pack in the B2B landscape are not just any marketing agencies, but expert ABM (Account Based Marketing) agencies. These companies utilise targeted strategies, offering personalised solutions for businesses looking to make a powerful impact in their industry. Sales and marketing alignment is still one of the biggest challenges facing B2B businesses in the…
Top 10 LinkedIn Marketing Agencies in 2023
Looking for powerful ways to attract customers? LinkedIn is a game-changing tool for B2B companies in 2023. It’s a fantastic place for businesses to connect with their target audience, get their name out there, and boost their customer base. Whether your business offers a product or a service, LinkedIn can be your secret weapon for…
SDR vs BDR Sales: What’s the Difference?
The roles within sales and marketing departments can often overlap and be confusing. Across industries, but particularly in SaaS, tech and B2B if roles are not clearly defined and all cogs in your sales and marketing machine aren’t well oiled, your lead generation might stutter. A Business Development Representative, or BDR, is a classic example…
Marketing-as-a-Service: What Is It and Why You Need to Know About It
The business world is changing. Consumer expectations, shifting market conditions, and rapidly evolving technology have forced businesses to be flexible and adaptive. A big part of making this work is outsourcing components of your business that sit outside of your core expertise. For example, it’s now commonplace for businesses to consume IT products on demand….
6 B2B Marketing Budget Benchmarks
To succeed this year, you need to know how much you’ll be spending on marketing overall and how much you will allocate to each marketing channel. Figuring out the right budget can be tricky — you don’t want to cut corners or overspend. The first step is to decide on your business goals. From there,…
5 Key Features of SaaS Homepage Design
So you have a great SaaS product, and there’s been time and resources invested into a website to showcase who you are and what you do. But the nature of SaaS is competitive, and it can be difficult to distinguish yourself from competitors and keep the attention of your audience. The average user now spends…