B2B SaaS & Tech Content Marketing Agency
B2B content marketing that gets prospects talking
Become the go-to experts in your B2B tech or software niche and create more conversations for your sales team.
Content marketing is simple. Help prospects identify their pain and show them how to solve it.
Thought leadership, always
Thought leadership shouldn’t be a rare wow-factor hidden behind a form. All content should be high-value, opinionated and stand out from the crowd. If it’s teaching your audience to suck eggs there’s no point creating it.
We’ll tap into the expertise of your internal stakeholders, create opinionated content that stands out from the crowd and pick the right channels to distribute it.
Customer centricity is key
Content marketing lives and dies by how well you know your customers. You need a deep understanding of your audience to be able to capture the structured demand that is already out there, and simultaneously create future demand by educating and adding value to your target audience.
Our marketing efforts help understand where your audience spends time so we can devise new and creative content-led ways to get in front of them that drive demand.
Gates create barriers
Prospects are more reluctant than ever to hand over their details for content. There is value in gating high value content, but it’s time to ditch the old-hat approach of gating everything — top of funnel leads are ultimately a vanity metric.
Gripped focuses on providing value to your audience. You can’t create demand that doesn’t already exist today, but you can create future demand through content. Be visible, be expert, be helpful — and when they’re in-market to buy, you’ll be the one they turn to.
Test, learn, refine, repeat
Content is your biggest opportunity to test and learn in-market. Messaging, engagement, audience insights — these are all critical things to help fine-tune your go-to-market strategy.
Understand the types of content and channels that hit the mark, and crucially can be tied back to revenue. Say goodbye to spray and pray tactics, say hello to revenue-centric, data-driven content marketing.
Trusted by B2B SaaS and tech companies
"Gripped are extremely strategic and have guided us on this journey expertly. More than marketing, they get the business challenge we are trying to solve and are constantly adapting to what makes sense for us rather than a cookie-cutter solution. Their project management is the best I have experienced from a vendor."
Irina Dzhambazova
Head of Marketing
"The team and resources assigned to our account has been brilliant. They've spent numerous days getting to know and onboarding us as a partner. We trust their judgments. strategy and tactics, and we're impressed with the standard of their communication and the outputs they've produced for us!”
Adele Quinn
VP of Growth
“Gripped truly acts as part of our team. They take the time to understand, challenge and debate. The relationship has been exceptional; they're proactive and never rest on their laurels”.
Antonia Edmunds
Head of Growth
“With Gripped, we work as one team, collaborating, planning, bringing ideas to the table, and forming those. This is different to other agencies I've worked with who seem to push their strengths and ideas whilst not hearing our own”.
Charlie Hooper
Marketing Manager
“The thing we love about Gripped is they're always proactive and love collaborating — the calls we have are incredibly valuable as we bounce ideas off each other and then agree on a direction that aligns with our current priorities, they don't wait for you to tell them what to do”.
Connor Shugrue
Global Digital Marketing Manager
“We started from a base of near-zero. Gripped focused on content marketing to grow qualified traffic to our website. Traffic exceeded targets and our customers regularly gave unsolicited feedback on the quality of articles”.
Rael Cline
Co-Founder & CEO
“Gripped have helped us change the way the market perceives us through their content. Our new website gives us a presence we can be proud of and finally we know that marketing is contributing towards our growing revenue”.
Troy Platts
Co-Founder & CEO
"Gripped's knowledge and flexibility is really impressive. They work with you like an extension of your team, not an agency. Inbound leads have increased by 40% since working with them. our business profit has in turn doubled”.
Simon Riddlesden
Chief Commercial Officer
Content that converts
You’re being asked to do more with less and don’t have time to think of new ways to capture demand. That’s where Gripped comes in. We’ll think beyond a basic SEO strategy to get you in front of your audience.
Want content that starts conversations?
We’ll create a content strategy that gets you in front of your target audience. Literally.
A content marketing team that feels like your own
We’ve pulled together an expert team of specialists that think like in-house marketers and create content that maps across the whole buying journey.
Marketing Account Manager
Your dedicated Marketing Account Manager has the B2B marketing knowledge to guide your decisions and tie everything together, tapping into the right specialist resource at the right time to drive your content marketing strategy forward, keeping you up to date every step of the way.
Content Strategist
B2B businesses often view paid and organic search as separate disciplines, but they’re intrinsically linked. Gripped will create a search marketing plan that gets the most out of both channels, and think beyond this for creative ways to get your opinions in front of your audience.
Content Specialist
Through a combination of desk-based research and tapping into your team's expertise, Gripped will create unique and interesting angles that gets the attention of prospects and is optimised for search from extensive keyword research.
Copywriter
Whether it’s core website pages, ads or anything in between, you need compelling copy that speaks to the pains of your audience, tells your story, and convinces them to take the next step in their journey.
CRO Specialist
Growth can’t operate in silos. Gripped think about the whole buyer’s journey, optimising content to encourage prospects to continue their journey and turn into high-intent leads at the right time.
Digital Designer
Digital channels are full of noise and you need to cut through it. Gripped will take your messaging and couple it with engaging creatives to bring your marketing assets to life.
Focused on revenue, not fluff
You can’t put vanity metrics in the bank. We focus on driving growth and scaling your sales conversations, pipeline and profitable revenue.
£2.1m in pipeline generated in their last financial year from inbound marketing.
£2m return from £20k paid media budget (10,000% ROAS).
Inbound marketing strategy led to a successful acquisition by Optimizon.
How to buy from us
Every business is at a different stage in its search journey. To get to a price we need to understand your current challenges and pain points to select the B2B content marketing services that are tailor-made for where you are today and what you’re trying to achieve.
B2B SaaS & tech content marketing agency pricing & packages
We want to make buying from us as simple as possible. So you’ll see below we’ve tried to give you an idea of the different ways to engage us, the starting costs and what changes that price.
Rapid audit
FREE
You’ll get a skinny audit that looks at your search presence and website performance benchmarked against your three closest competitors, and how to improve it.
SEO audit
Starting from £3,000 (one-off cost)
You’ll get a deep dive into the current state of your content performance across search and your website health and be given recommendations on how to improve it. The size of your website and existing search presence dictates the cost.
Content marketing management
Starting from £3,500 / month
We’ll audit what exists and work with you to develop your content marketing strategy and balance thinking, planning, and execution of content marketing into monthly allocated resource. The amount and type of resource that you need dictates the monthly cost.
Full digital marketing engagement
Starting from £7,500 / month
A combination of demand capture and demand creation tactics will be proposed that align with your goals and drive revenue growth. The pace of execution and breadth of tactics needed dictates the monthly cost.
Consult with a SaaS and tech marketing specialist today
Start with a complimentary digital sales and marketing review.
Fill in the form and schedule a chat with our experts.
What will you get on the call?
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Helpful advice and guidance
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No sales pitches or nonsense
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No obligations or commitments
B2B SaaS & tech content marketing agency FAQs
A specialised content marketing agency can help your business navigate the competitive digital landscape. These agencies utilise industry-specific knowledge and marketing expertise to create compelling content, execute search engine optimisation, enhance brand visibility, and generate leads, tailored to the unique needs and challenges of B2B SaaS and tech businesses.
Results can vary depending on your specific goals and the strategies employed. However, common outcomes include improved search engine rankings, increased website traffic, lead generation, heightened brand awareness, and ultimately, an increase in sales and revenue.
Using their specialised knowledge, a B2B SaaS & Tech SEO agency is capable of crafting strategies that target these specific characteristics.
These agencies use a combination of SEO strategies, high-quality content creation, social media management, email marketing, and digital advertising to boost your online visibility. They aim to get your content seen by the right people at the right time, increasing the likelihood of engagement and conversions.
Content marketing is a long-term strategy, and it often takes several months to see significant results. Consistency, quality, and continuous optimisation are key to success. A reliable agency will provide regular updates and reports on your campaign's progress.
A professional agency will take the time to understand your business, your tone of voice, and your goals. They will create a tailored content marketing strategy that aligns with your business and caters to your target audience's needs and interests.
Yes, most B2B tech content marketing agencies offer social media marketing as part of their services. They can manage your social profiles, create engaging content, and use targeted advertising to reach potential customers on platforms where they are most active.