Content marketing is tough, that's where we come in.

Gripped’s tried and tested content development process means your prospects and customers get the content they deserve.

We create high-performing content that converts leads and increases sales.

Content Marketing

Creating great content is in our DNA, engaging, compelling persona-driven content is what we do.


The best looking creative won’t have an impact in the digital world without well thought out and crafted content that keeps your audience gripped.

Our expert team of content marketers work with an understanding of your ideal customer profile and target personas. Armed with web analytics, user experience expertise, industry understanding, and social media skills, we create content that will blow your competitors out of the water.

Content that drives visitors and converts leads

Content for Search

Content marketing plays a key role in improving search ranking and ensuring your business appears at the top of the list. With more and more searches performed on a daily basis, it’s never been more crucial to take advantage of the power of SEO. We create and share content that is honed by data to drive SEO and catapult your links up the page.

SEO is not just about keywords and popular search terms. To succeed in improving your search ranking and driving traffic to your website, it’s crucial to publish content that is useful, informative, original, and interesting.

Word count impacts search position

Long form content that captivates your target audience

Long-form content is an underutilised tactic, and we believe that B2B businesses ignore long-form at their peril. Long-form content typically contains 2,000 words or more.

Longer pieces are more visible online, it’s often easier to reap the rewards of link building, and research suggests that long-form content is synonymous with increased social sharing. Pieces with more than 2,000 words are much more likely to have a high search ranking than shorter articles.

We have experience in creating a broad spectrum of long-form content, and we can tailor our approach to produce content that will captivate your target audience.

Premium content to convert visitors into sales leads

Premium content is designed to engage clients who already have an interest, and enable them to learn more. Premium content comes in an array of different forms, and it’s often available to download and read, watch, or digest when a customer has more time.

Gated premium content offers more than surface-level information, and it can play an instrumental role in converting leads and encouraging clients to take that final step and make a purchase. You can also use premium content to build your contact and subscription lists and improve your search engine ranking.


Our expertise to deliver B2B content marketing that generates leads

  • Editorial Strategist & Content Creators
  • Organic & Paid Social Marketing Experts
  • Graphic Designers & Creative Thinkers
  • HubSpot & WordPress Devs
  • HubSpot Certified Inbound Specialists
  • Experienced Strategy & Proposition Experts
Lead Generation

Content is king. Effective content informs, entertains, educates and offers utility.

Premium content that converts:

  • Webinars
  • eBooks
  • Website copy
  • Podcasts
  • Infographics
  • Interactive quizzes
  • Video content

Traffic driving content:

  • Thought Leadership
  • Blog Posts
  • Case studies
  • Newsletters
  • Knowledge Base Articles
  • Pillar pages
  • Press releases

B2B companies change for the better with Gripped.

"Despite our product being highly technical, Gripped swiftly mapped out a strategy to approach the market. Today, our presence continues to grow and the outstanding results speak for themselves."

David Gray Testimonial

David Grey

CMO, Vercator

"Gripped have helped us change the way the market perceives us. Our content and what Gripped have been doing really does put us out in front of the market and allows us to punch above our weight."


Troy Platts

CEO, Nexstor

Let's Grow
Your Business

Let's get down to it with a free, no-obligation digital sales and marketing review from one of our experts.

Schedule a time that suits to speak with a member of our team, complete the form, to choose a date and time that works for you.

What will you get?

  • An informal chat about your business
  • Helpful advice and guidance
  • No sales pitches or nonsense
  • No-obligations or commitments