Content marketing is tough, that's where we come in.

Gripped’s tried and tested content development process means your prospects and customers get the content they deserve.

Content Marketing

Creating great content is in our DNA, engaging, compelling persona-driven content is what we do.


Content makes or breaks your digital marketing strategy. The best looking creative won’t have an impact in the digital world without well thought out and crafted content that keeps your audience gripped.

Our team of content gurus, creatives and inbound marketers work together based on an understanding of your ideal customer profile and target personas. Armed with web analytics, user experience expertise, community understanding and social media skills, we create content that will blow your competitors out of the water.

We want to understand what makes your target customer tick, and once we’ve done our research, we use our industry experience combined with our honed content creation process to deliver content that will enthuse, inform, and grip your audience.



Content that drives visitors and converts leads

Content for Search

Content marketing plays a key role in improving search ranking and ensuring your business appears at the top of the list. With more and more searches performed on a daily basis, it’s never been more crucial to take advantage of the power of SEO and harness the popularity of search engines to propel your business in the right direction. We create and share content that is honed by data to drive SEO and catapult your links up the page. We use analytics and in-depth market research to create content that is both accessible and appealing to your target market.

SEO is not just about keywords and popular search terms. To succeed in improving your search ranking and driving traffic to your website, it’s crucial to publish content that is useful, informative, original, and interesting.

We use tried and tested SEO content processes, combined with fresh thinking, imaginative ideas and buyer personas to ensure that your posts are SEO-friendly and attractive to clients who have a genuine interest in the products or services you offer. We consider everything from style and tone to word count, structure, format, and keyword use when putting together content of all types for your B2B campaign. Once we start producing and sharing content, we use the latest analytic tools to track progress and monitor SEO performance.

Word count impacts search position

Long form content that captivates your target audience

Long form content is an underutilised tactic, and we believe that B2B businesses ignore long form at their peril. Long form content typically contains 2,000 words or more.

Some people may assume that shorter, snappier articles and posts are more effective, but there’s a lot to be said for providing your audience with longer pieces that are more informative and offer a deeper insight into specific subject matters.

Longer pieces are more visible online, it’s often easier to reap the rewards of link building, and research suggests that long form content is synonymous with increased social sharing. Pieces with more than 2,000 words are much more likely to have a high search ranking than shorter articles.

We have experience in creating a broad spectrum of long form content, and we can tailor our approach to produce content that will captivate your target audience.

Premium content to convert visitors into sales leads

Providing your audience with a wide range of content types can be hugely beneficial. While your main focus may be blogs and articles, it’s always advisable to offer new and exciting perspectives via different media, for example, images and video clips. Premium content is an effective means of building on the success of your content campaign and offering your customers more. Premium content is designed to engage clients who already have an interest, and enable them to learn more. Premium content comes in an array of different forms, and it’s often available to download and read, watch, or digest when a customer has more time.

This type of content offers more than surface-level information, and it can play an instrumental role in converting leads and encouraging clients to take that final step and make a purchase. You can also use premium content to build your contact and subscription lists and improve your search engine ranking.



Our expertise to deliver B2B content marketing that generates leads

  • Editorial Strategist & Content Creators
  • Organic & Paid Social Marketing Experts
  • Graphic Designers & Creative Thinkers
  • HubSpot & WordPress Devs
  • HubSpot Certified Inbound Specialists
  • Experienced Strategy & Proposition Experts
Lead Generation

Content is king. Effective content informs, entertains, educates and offers utility.

Premium content that converts:

  • Webinars
  • eBooks
  • Website copy
  • Podcasts
  • Infographics
  • Interactive quizzes
  • Video content

Traffic driving content:

  • Thought Leadership
  • Blog Posts
  • Case studies
  • Newsletters
  • Knowledge Base Articles
  • Pillar pages
  • Press releases

B2B companies change for the better with Gripped.

"Despite our product being highly technical, Gripped swiftly mapped out a strategy to approach the market. Today, our presence continues to grow and the outstanding results speak for themselves."

David Gray Testimonial

David Grey

CMO, Vercator

"Gripped have helped us change the way the market perceives us. Our content and what Gripped have been doing really does put us out in front of the market and allows us to punch above our weight."


Troy Platts

CEO, Nexstor

Let's Grow
Your Business

Let's get down to it with a free, no-obligation digital sales and marketing review from one of our experts.

Schedule a time that suits to speak with a member of our team, complete the form, to choose a date and time that works for you.

What will you get?

  • An informal chat about your business
  • Helpful advice and guidance
  • No sales pitches or nonsense
  • No-obligations or commitments