B2B SaaS & tech content marketing agency
B2B content marketing that gets prospects talking
Become the go-to experts in your B2B tech or software niche and create more conversations for your sales team.
B2B content marketing, the Gripped way
You’ve been using freelancers or have a content marketer in your team who’s stretched too thin across product, proposition and marketing. You’re getting content downloads but the leads aren’t going anywhere.
Go from hiding value, to providing value
Great content marketing is rooted in providing value to an audience that you truly understand. We’re scared to share our secrets, but we’re here to challenge this.
Thought leadership, always
Thought leadership shouldn’t be a rare wow-factor hidden behind a form. All content should be high-value, opinionated and stand out from the crowd. If it’s teaching your audience to suck eggs there’s no point creating it.
We’ll tap into the expertise of your internal stakeholders, create opinionated content that stands out from the crowd and pick the right channels to distribute it.
Customer centricity is key
Content marketing lives and dies by how well you know your customers. You need a deep understanding of your audience to be able to capture the structured demand that is already out there, and simultaneously create future demand by educating and adding value to your target audience.
We’ll understand where your audience spends time and research solutions and think of new and creative content-led ways to get in front of them that drives demand.
Gates create barriers
Prospects are more reluctant than ever to hand over their details for content. There is value in gating high value content, but it’s time to ditch the old-hat approach of gating everything — top of funnel leads are ultimately a vanity metric.
Gripped focuses on providing value to your audience. You can’t create demand that doesn’t already exist today, but you can create future demand through content. Be visible, be expert, be helpful — and when they’re in-market to buy, you’ll be the one they turn to.
Test, learn, refine, repeat
Content is your biggest opportunity to test and learn in-market. Messaging, engagement, audience insights — these are all critical things to help fine-tune your go-to-market strategy.
Understand the types of content and channels that hit the mark, and crucially can be tied back to revenue. Say goodbye to spray and pray tactics, say hello to revenue-centric, data-driven content marketing.
What our clients have to say...
Content that converts
You’re being asked to do more with less and don’t have time to think of new ways to capture demand. That’s where Gripped comes in. We’ll think beyond the SEO basics to get you in front of your audience.
Want content that starts conversations?
We’ll create a content strategy that gets you in front of your target audience. Literally.
A content marketing team that feels like your own
We’ve pulled together an expert team of specialists that think like in-house marketers and create content that maps across the whole buying journey.
Marketing Account Manager
Your dedicated Marketing Account Manager has the B2B marketing knowledge to guide your decisions and tie everything together, tapping into the right specialist resource at the right time to drive your content marketing strategy forward, keeping you up to date every step of the way.
B2B businesses often view paid and organic search as separate disciplines, but they’re intrinsically linked. Gripped will create a search marketing plan that gets the most out of both channels, and think beyond this for creative ways to get your opinions in front of your audience.
Through a combination of desk-based research and tapping into your team's expertise, Gripped will create unique and interesting angles that gets the attention of prospects and is optimised for search from extensive keyword research.
Whether it’s core website pages, ads or anything in between, you need compelling copy that speaks to the pains of your audience, tells your story, and convinces them to take the next step in their journey.
Growth can’t operate in silos. Gripped think about the whole buyer’s journey, optimising content to encourage prospects to continue their journey and turn into high-intent leads at the right time.
Digital channels are full of noise and you need to cut through it. Gripped will take your messaging and couple it with engaging creatives to bring your marketing assets to life.
Gripped delivers results worth shouting about
We’re obsessed with growing B2B SaaS companies and tech businesses in visibility, sales conversations and revenue. Read some of our success stories below.
- 477% increase in organic web sessions
- 960% increase in demos
- Established run rate of 200+ monthly leads
- 2000% increase in organic web sessions
- 275% increase in inbound leads
- Ranking position 1 for category term
- 173% increase in organic web sessions
- 1540% increase in sales conversations
- Successful exit acquisition by Epicor
How to buy from us
Every business is at a different stage in their search journey. To get to a price we need to understand your current challenges and needs, and select the B2B content marketing services that are tailor-made for where you are today and what you’re trying to achieve.
B2B SaaS & tech content marketing agency pricing & packages
We want to make buying from us as simple as possible. So you’ll see below we’ve tried to give you an idea of the different ways to engage us, the starting costs and what changes that price.
You’ll get a skinny audit that looks at your search presence and website performance benchmarked against your three closest competitors, and how to improve it.
Starting from £3,000 (one-off cost)
You’ll get a deep dive into the current state of your content performance across search and your website health and be given recommendations on how to improve it. The size of your website and existing search presence dictates the cost.
Search marketing (Content + SEO + PPC)
Starting from £5,000 / month
After understanding your current position, we’ll create a search marketing strategy that ties together paid and organic search to work in harmony to drive demand. The pace of execution and number of paid campaigns dictates the monthly cost.
Content marketing management
Starting from £3,000 / month
We’ll audit what exists and work with you to develop your content marketing strategy and balance thinking, planning, and execution of content marketing into monthly allocated resource. The amount and type of resource that you need dictates the monthly cost.
Full digital marketing engagement
Starting from £7,500 / month
A combination of demand capture and demand creation tactics will be proposed that align with your goals and drive revenue growth. The pace of execution and breadth of tactics needed dictates the monthly cost.
B2B SaaS & tech content marketing agency FAQs
A specialised content marketing agency can help your business navigate the competitive digital landscape. These agencies utilise industry-specific knowledge and marketing expertise to create compelling content, execute search engine optimisation, enhance brand visibility, and generate leads, tailored to the unique needs and challenges of B2B SaaS and tech businesses.
Results can vary depending on your specific goals and the strategies employed. However, common outcomes include improved search engine rankings, increased website traffic, lead generation, heightened brand awareness, and ultimately, an increase in sales and revenue.
Using their specialised knowledge, a B2B SaaS & Tech SEO agency is capable of crafting strategies that target these specific characteristics.
These agencies use a combination of SEO strategies, high-quality content creation, social media management, email marketing, and digital advertising to boost your online visibility. They aim to get your content seen by the right people at the right time, increasing the likelihood of engagement and conversions.
Content marketing is a long-term strategy, and it often takes several months to see significant results. Consistency, quality, and continuous optimisation are key to success. A reliable agency will provide regular updates and reports on your campaign's progress.
A professional agency will take the time to understand your business, your tone of voice, and your goals. They will create a tailored content marketing strategy that aligns with your business and caters to your target audience's needs and interests.
Yes, most B2B tech content marketing agencies offer social media marketing as part of their services. They can manage your social profiles, create engaging content, and use targeted advertising to reach potential customers on platforms where they are most active.
What content marketing challenges keep you up at night?
Schedule a time that suits to speak with a B2B content marketing expert. Complete the form to choose a date and time that works for you.
What will you get?
- An informal chat about your business
- Helpful advice and guidance around your content challenges
- No sales pitches or nonsense
- No obligations or commitments