Your website should be your growth engine
B2B website design that outshines your competitors, reflects your sales or sign up process and increases qualified traffic and leads.
Gripped have been a vital extension to our marketing team at Data Interchange, supporting us on updating our brand via a website re-fresh as well as continued content creation and SEO support.
Charlie Hooper Marketing Manager at Data Interchange
B2B website design that outshines your competitors, reflects your sign up or sales process and increases qualified traffic and leads.
When do you need a new website?
Is your website stunting your growth?
Get your free website audit today and get a breakdown of how you stack up against your competitors from an SEO, user experience and messaging perspective.
What should you consider when building a B2B website?
Design with the visitor in mind
First impressions count. What does your target audience want when they first land on your site? They want want information and they want it quickly. So it needs to be strategically designed to guide them to the answers they’re looking for.
Attract the right visitors
Having a good website is one thing. Making sure people find it is another. A website project is a Search Engine Optimisation (SEO) project, so it’s important to think about the pages you’re creating, why, and ensure they’re visible for the right things.
Create frictionless user experience
People have come to your site for a reason. A frictionless experience ensures they stay. Your site needs to be fast and easy to use — on desktop, laptop, mobile and tablet. By removing friction from every step of the user journey, you’ll shift from an ‘also ran’ to a ‘won’.
It’s about them, not you
Without the right messaging, people won’t connect their pains to your solution. You’ll need copywriters who can get the information from the best possible source — you — and then explain your proposition in compelling, benefit-led language.
Create journeys for conversion
Your website is at the centre at your sales process — and if it isn’t, it should be. Every user journey has an intention, and your website should guide visitors to the next natural step in their journey and fuel your funnel.
Stay flexible
A website is never finished — or at least a good website isn’t. Being able to change, update and add new content ensures your website stays up to date. In a tech business, developer resource comes at a premium. Make sure there is dedicated resource available so product development and customer requests don’t slow your development sprints.
Knowledge is power
Your website generates and gathers lots of highly valuable data about your prospects. Ensuring that data is captured and analysed by marketers and sales people is critical. Configuring and integrating your Martech and Salestech with your website lets you draw on this data and put your website at the centre of your sales process.
First impressions count
Going live isn’t as straightforward as pressing a button. It takes planning and execution. Without the necessary thought, be prepared to see the dreaded 404s or negatively impact your SEO. When you release your new site to the world, it needs to work as intended. If it doesn’t, your first impression might be over before it’s begun.
B2B website success stories
Actions speak louder than words. And results speak louder than actions. We’ve got experience helping B2B businesses build websites that meet their goals, with a track record to prove it.
in organic traffic to main and service page.
increase in lead to opportunity ratio.
Odondo
A new, modern website saw a tripling of organic traffic to Odondo’s main and service pages, and more than a five-fold increase in their lead to opportunity ratio.
in session to lead ratio.
in total forms filled out across the website.
Video Arts
Through a revamped website and user journey, Video Arts saw an increase in session to leads, more forms filled out and increased conversions.
in monthly search impressions.
in organic lead generation.
Data Interchange
Creating a modern web design with a thorough technical and on-page SEO refresh, Data Interchange now compete with the largest service providers in the market.
in organic traffic to main and service page.
increase in lead to opportunity ratio.
Odondo
A new, modern website saw a tripling of organic traffic to Odondo’s main and service pages, and more than a five-fold increase in their lead to opportunity ratio.
in session to lead ratio.
in total forms filled out across the website.
Video Arts
Through a revamped website and user journey, Video Arts saw an increase in session to leads, more forms filled out and increased conversions.
in monthly search impressions.
in organic lead generation.
Data Interchange
Creating a modern web design with a thorough technical and on-page SEO refresh, Data Interchange now compete with the largest service providers in the market.
How will Gripped approach your website project?
From kick-off to go-live, building a website generally takes around 12 weeks. But building a website is an iterative process. The process never stands still and each website needs something unique, so time estimates can be tricky. Depending on the website’s size, complexity and the clarity of your vision, the timescale can stretch or shorten.
Get to know you
Get to know you
We want to understand your business inside and out. By understanding your business and target market, we create a website that seamlessly connects the two. That means spending quality time together to identify what’s worked, what hasn’t, and your goals for your new website. 
Audit what exists
Audit what exists
We establish customer personas to make sure we’re targeting the right audience. Armed with this and with your requirements, we investigate what exists on your current website through a deep-dive analysis, identifying what needs to change and why.
Site architecture and wireframing
Site architecture and wireframing
We map your site and create wireframes with user journeys in mind. This makes visitors’ journeys logical, frictionless and directed towards a conversion point. We present our proposed site architecture and page wireframes to you, laying out the user journey, website style and information hierarchy. 
Copy
Copy
You’re the expert on the solutions you offer. You also talk to customers and prospects day in and day out. That’s the information and data we want. Using that, we create copy to connect with more prospects and generate more good fit customers — all in your brand’s tone and style.
Design
Design
Your website’s design is the face of your business. We design it to reflect you in the way you want your business to be seen. We turn the wireframes and copy into high fidelity designs to bring your business to life. 
Build
Build
We don’t believe in agencies being a bottleneck for small updates, so we use flexible and intuitive page builders that your team can easily use too.
Test & snag
Test & snag
Once built, we test, test and test again. We’ll work through any snags and make sure everything works seamlessly - across all devices and browsers. 
Go-live
Go-live
We’ll create and talk you through the go-live plan, making sure everyone’s aligned and knows their role. Testing, snagging and go-live planning helps ensure that any downtime is limited, but if any issues crop up, our team’s online to fix problems and respond rapidly.
Evolve around your business
Evolve around your business
Going live isn’t the end of the process. As you grow, your website will need to evolve too, and by keeping your website agile and easy to update, changes are easy to make. We’ll also use in-life data to understand how visitors are interacting with your site, and keep iterating to improve performance.
Get to know you
We want to understand your business inside and out. By understanding your business and target market, we create a website that seamlessly connects the two. That means spending quality time together to identify what’s worked, what hasn’t, and your goals for your new website.
Audit what exists
We establish customer personas to make sure we’re targeting the right audience. Armed with this and with your requirements, we investigate what exists on your current website through a deep-dive analysis, identifying what needs to change and why.
Site architecture & wireframing
We map your site and create wireframes with user journeys in mind. This makes visitors’ journeys logical, frictionless and directed towards a conversion point. We present our proposed site architecture and page wireframes to you, laying out the user journey, website style and information hierarchy.
Copy
You’re the expert on the solutions you offer. You also talk to customers and prospects day in and day out. That’s the information and data we want. Using that, we create copy to connect with more prospects and generate more good fit customers — all in your brand’s tone and style.
Design
Your website’s design is the face of your business. We design it to reflect you in the way you want your business to be seen. We turn the wireframes and copy into high fidelity designs to bring your business to life.
Build
We don’t believe in agencies being a bottleneck for small updates, so we use flexible and intuitive page builders that your team can easily use too.
Test & snag
Once built, we test, test and test again. We’ll work through any snags and make sure everything works seamlessly - across all devices and browsers.
Go-live
We want to understand your business inside and out. By understanding your business and target market, we create a website that seamlessly connects the two. That means spending quality time together to identify what’s worked, what hasn’t, and your goals for your new website.
Evolve around your business
Going live isn’t the end of the process. As you grow, your website will need to evolve too, and by keeping your website agile and easy to update, changes are easy to make. We’ll also use in-life data to understand how visitors are interacting with your site, and keep iterating to improve performance.
B2B website design pricing
Let's keep things simple and get the difficult conversation out of the way. These prices are guidelines and several factors can impact a price, from the number of pages, complexity of design, to the use of custom graphics vs image libraries. We’ve given a flavour of what you might expect for different prices below.
From £18,000
Who you are:
You’re likely a SaaS start-up or small tech business with a simple website.
What you need:
A website design and messaging refresh for a 10 page or less site to set the foundations for making your business visible online and taking your product or service to market.
From £25,000
Who you are:
You’re likely a scale-up tech or SaaS business looking for a website to reflect your growth plans.
What you need:
An updated design plus a critical review of what exists today and where improvements can be made across messaging, SEO and conversion optimisation. There may be new pages to create based on new target markets you are looking to expand in to.
From £50,000
Who you are:
You’re likely an established tech or IT business with a complex offering.
What you need:
A large scale website refresh, including messaging, SEO, design and UX for 25+ pages. This may also include a consolidation of what exists today, plus some additional pages, to create smoother website journeys that lead to conversion.
Want to know the A-Z of website pricing?
Understand the questions you should be asking your web designer, what impacts your web budget and pricing brackets for your new site.
FAQs
Who will oversee or manage the project?
A dedicated marketing account manager will plan and oversee the project. They will work with you to define a strategy and vision and then communicate with specialists to help bring that to life and ensure technical best practices and a high-quality website.
Is B2B and B2C website design really different?
Yes, yes and yes. B2B target markets are often very specific, so you need to tailor your approach to them. B2B sales cycles are often longer than B2C and involve more complex decision-making, so providing clear and practical information on your website is crucial. Educational content, lead capturing and email nurture campaigns are critical. Meanwhile, free trials change your website’s conversion goals.
Is the team outsourced or in-house?
Our in-house web development team draws on the skills of specialists, from copywriters to developers. We work with you to identify a vision and produce a site that’s right for your business. We can work alongside your in-house talent to complement your existing capabilities. Either way, we get the job done.
Is a new website enough?
Maybe, but probably not. Your website is one part of a digital marketing and sales strategy. To succeed, you need lead generation and qualification plans, paid media and search, social media presence, inbound strategy, outbound outreach and more. Whether you have all this in place already or are just getting started, we can help.
What tech stack is used?
We can work with all cutting edge technology — but there are tools we prefer. We use WordPress and Beaver Builder Pro for page building alongside PowerPack + UABB. We use HubSpot for marketing, WPRocket for performance and Gravity Forms for landing pages. WP Engine is our hosting provider. Our technical team can explain our strategy and keep it aligned with your vision throughout.
Do I need a whole new website?
It depends. Many businesses benefit from a clean slate, but we don’t recommend starting from scratch if there’s no need. We’re happy to do a site audit and let you know. If we think you only need a refresh or tweaks, we can recommend copy refresh, design reboot, technical optimisation or site hosting and management services. We can even mix and match these services to find the right solution for you.
Do you build in Hubspot CMS?
You can build a website in HubSpot CMS but we don’t recommend it. It doesn’t provide the capabilities required to get the most out of your website. Our go-to platform is WordPress, which brings together low-code editability and professional sophisticated.
What else can Gripped do?
We’re a full-stack digital marketing agency. We’re many customers’ sole marketing team, but we’re also well placed to work alongside in-house marketers. Our services include digital marketing strategy, content marketing, SEO, paid media management, martech automation, lead generation and sales enablement. Only by building a solution that aligns sales and marketing with digital strategy will you find success. However you need support, we can help.
Who will oversee or manage the project?
A dedicated marketing account manager will plan and oversee the project. They will work with you to define a strategy and vision and then communicate with specialists to help bring that to life and ensure technical best practices and a high-quality website.
Is B2B and B2C website design really different?
Yes, yes and yes. B2B target markets are often very specific, so you need to tailor your approach to them. B2B sales cycles are often longer than B2C and involve more complex decision-making, so providing clear and practical information on your website is crucial. Educational content, lead capturing and email nurture campaigns are critical. Meanwhile, free trials change your website’s conversion goals.
Is the team outsourced or in-house?
Our in-house web development team draws on the skills of specialists, from copywriters to developers. We work with you to identify a vision and produce a site that’s right for your business. We can work alongside your in-house talent to complement your existing capabilities. Either way, we get the job done.
Is a new website enough?
Maybe, but probably not. Your website is one part of a digital marketing and sales strategy. To succeed, you need lead generation and qualification plans, paid media and search, social media presence, inbound strategy, outbound outreach and more. Whether you have all this in place already or are just getting started, we can help.
What tech stack is used?
We can work with all cutting edge technology — but there are tools we prefer. We use WordPress and Beaver Builder Pro for page building alongside PowerPack + UABB. We use HubSpot for marketing, WPRocket for performance and Gravity Forms for landing pages. WP Engine is our hosting provider. Our technical team can explain our strategy and keep it aligned with your vision throughout.
Do I need a whole new website?
It depends. Many businesses benefit from a clean slate, but we don’t recommend starting from scratch if there’s no need. We’re happy to do a site audit and let you know. If we think you only need a refresh or tweaks, we can recommend copy refresh, design reboot, technical optimisation or site hosting and management services. We can even mix and match these services to find the right solution for you.
Do you build in Hubspot CMS?
You can build a website in HubSpot CMS but we don’t recommend it. It doesn’t provide the capabilities required to get the most out of your website. Our go-to platform is WordPress, which brings together low-code editability and professional sophisticated.
What else can Gripped do?
We’re a full-stack digital marketing agency. We’re many customers’ sole marketing team, but we’re also well placed to work alongside in-house marketers. Our services include digital marketing strategy, content marketing, SEO, paid media management, martech automation, lead generation and sales enablement. Only by building a solution that aligns sales and marketing with digital strategy will you find success. However you need support, we can help.
Want a website that fuels your growth?
Your free website audit will outline where your website can improve from a search engine optimisation, user experience, conversion rate optimisation and messaging perspective, all benchmarked against your competitors.
