B2B SaaS & tech website design agency
Your website
should be your
best salesperson
Your website should be your best salesperson
Website strategy, design, development and management that protects internal dev capacity and fuels growth for B2B SaaS and tech businesses.
Gripped have been a vital extension to our marketing team at Data Interchange, supporting us on updating our brand via a website re-fresh as well as continued content creation and SEO support.
B2B websites, the Gripped way
You’re using freelancers to execute website requests or always battling for your dev team’s time. Your website has fallen behind your competitors, and it’s not generating enough leads. You know it needs to evolve, but you don’t have the resources or expertise to change it.
Turn your sales process into a digital buying journey
The best B2B websites are customer-centric. They match the conversations you have with prospects, speak to their pains, and convey the value that your customers see.
Mirror your sales process
95% of the B2B buyer’s journey happens before a prospect talks to a salesperson. An effective digital sales process has never been more important, and your website needs to reflect this.
We’ll transform your website into a seamless buying journey, ensuring you’re visible for what your audience is searching for and your website answers all the questions that come up in sales conversations. We’ll help you turn your website into a customer-centric conversion engine.
Your website is an SEO project
There’s no point having a great website if no one can find it. SEO is one of the most neglected elements of B2B website projects, but it’s critical to help your SaaS or tech business grow.
We’ll help map your propositions, services, use cases, personas and more to what your audience are searching for and optimise your website to show up in their search results, increasing relevant traffic.
Design that matches ambition
You’re a B2B SaaS or tech business with a product or service that is revolutionising your space — and your website needs to show it.
We’ll help you bring your website design up to date with a clean and modern design that is reflective of your ambitions as a business, and gives prospects the confidence that you’re the solution they should trust and buy in to.
Build to be agile
Your website is never finished. It needs to constantly evolve as you build out your proposition, get market feedback, and appeal to new audiences.
We’ll help bring you over to a tech stack that anyone can use. We'll eliminate bottlenecks and enable your team to execute website changes that don’t need a developer — and yes, this includes creating new pages!
What our clients have to say...
Creating an effective B2B website is difficult
We’re experts in planning, designing, building and evolving B2B SaaS and tech websites to drive more demand to sales teams.
Feel like your website requests take months to implement?
From complete website overhauls to an extension of your dev team, we cover it all.
A web team that feels like your own
We’ve pulled together an expert team of specialists that think like in-house marketers and consider the whole buying journey.
Marketing Account Manager
Your dedicated Marketing Account Manager has the B2B marketing knowledge to guide your decisions and tie everything together, tapping into the right specialist resource at the right time to drive your B2B website strategy forward, keeping you up to date every step of the way.
Website Specialist
Design and messaging is only half of the recipe to a successful website. Your website specialist is responsible for architecting your site where appropriate and ensuring technical website health and SEO is squeaky clean.
Website Developer
Dev resource is a hot commodity in any growing B2B SaaS or tech business. You need your internal team focused on developing your product. By tapping into your extended website team, your site can keep evolving without being at the cost of product development.
UX & UI Designer
A clean, modern design needs to be coupled with thought into how messages and content is conveyed on a page. Your UX & UI designer will create stunning website designs that aid user journeys.
Copywriter
First impressions count, and that couldn’t be truer with your website. Your copywriter will take your propositions and team’s expertise and help craft compelling, customer-centric website narratives.
CRO Specialist
Today's B2B buyer journey is 95% complete before sales get involved. Your CRO specialist will suggest and implement website UX changes that support pushing more of your target audience towards a sales conversation.
B2B website success stories
We’re obsessed with growing B2B SaaS & tech businesses. Read some of our success stories below.
Odondo
- 209% increase in organic traffic
- 27% increase in pipeline deals
Video Arts
- 81% increase in lead generation
- 37% increase in qualified leads
Data Interchange
- 129% increase in search impressions
- 1540% increase in sales conversations
How to buy from us
Every business is at a different stage in their website journey. To get to a price we need to understand your current position, the challenges you face, and where you’re trying to get to.
B2B website pricing & packages
We want to make buying from us as simple as possible. So you’ll see below we’ve tried to give you an idea of the different ways to engage us, the starting costs and what changes that price.
Rapid website audit
FREE
You’ll get a skinny audit that looks at your website health and performance benchmarked against your three closest competitors, and how to improve it.
Website management
Starting from £1,500 / month
We’ll get comfortable with your website tech stack and take on management of it. We’ll proactively ensure it’s technical website health is optimal and execute requests for evolving the site. The amount of resources required each month dictates the cost.
Website project
Estimated between £18,000 - £60,000
To get to a price, we’ll take your brief if you have one and also execute a rapid website audit. The size of your site, the division of responsibilities, and the complexity of requirements dictate the cost.
SEO management
Starting from £2,000 / month
We’ll audit what exists and develop your SEO strategy, balancing thinking, planning, and practical execution of SEO into monthly allocated resources. The amount and type of resource that you need dictates the monthly cost.
B2B SaaS & tech website design agency FAQs
A dedicated marketing account manager will plan and oversee the project. They will work with you to define a strategy and vision and then communicate with specialists to help bring that to life and ensure technical best practices and a high-quality website.
Yes, yes and yes. B2B target markets are often very specific, so you need to tailor your approach to them. B2B sales cycles are often longer than B2C and involve more complex decision-making, so providing clear and practical information on your website is crucial. Educational content, lead capturing and email nurture campaigns are critical. Meanwhile, free trials change your website’s conversion goals.
Our in-house web team draws on the skills of specialists, from copywriters to developers. We work with you to identify a vision and produce a site that’s right for your business. We can own all execution or work alongside your in-house talent to complement your existing capabilities. Either way, we get the job done.
Maybe, but probably not. Your website is one part of a digital marketing and sales strategy. To succeed, you need lead generation and qualification plans, paid media and search, social media presence, inbound strategy, outbound outreach and more. Whether you have all this in place already or are just getting started, we can help.
We can work with all cutting edge technology — but there are tools we prefer. We use WordPress and Beaver Builder Pro for page building alongside PowerPack + UABB. WPRocket for performance. WP Engine is our preferred hosting provider, but we won’t change your website host unnecessarily. Our technical team can explain our strategy and keep it aligned with your vision throughout.
It depends. Many businesses benefit from a clean slate, but we don’t recommend starting from scratch if there’s no need. We’re happy to do a site audit and let you know. If we think you only need a refresh or tweaks, we can recommend copy refresh, design reboot, technical optimisation or site hosting and management services. We can even mix and match these services to find the right solution for you.
You can build a website in HubSpot CMS but we don’t recommend it. It doesn’t provide the capabilities required to get the most out of your website. Our go-to platform is WordPress, with Beaverbuilder’s page builder plugin which brings together low-code editability and professional sophistication.
We’re a full-stack digital marketing agency. We’re many customers’ sole marketing team, but we’re also well placed to work alongside in-house marketers. Our services include digital marketing strategy, content marketing, SEO, paid media management, martech automation, lead generation and sales enablement. Only by building a solution that aligns sales and marketing with digital strategy will you find success. However you need support, we can help.
What website challenges keep you up at night?
Schedule a time that suits to speak with a B2B website expert. Complete the form to choose a date and time that works for you.
- An informal chat about your business
- Helpful advice and guidance around your website challenges
- No sales pitches or nonsense
- No obligations or commitments