Venture Capital Marketing Agency
For VCs with under-performing SaaS portfolio companies
Gripped is a B2B growth agency built specifically around the unique requirements of B2B SaaS and tech businesses, helping them get back on the VC path.
Get your foot back on the accelerator
It’s a familiar story — your SaaS portfolio company has product market fit but, they’ve failed to build a system to deliver regular and reliable demand. Now revenue growth has lost momentum. They lack the resources, experience and expertise to execute their go-to-market strategy.
Marketing isn't complex. It's about knowing your audience and ruthlessly focusing on them. Clearly communicating, problems and value and not just selling the product.
The hard part? Building the team with the right skills. That's where we help the SaaS portfolio companies of Venture Capital.
We’ve built the team, so you don’t have to
Gripped is your ready-to-go marketing team without the heavy investment. We have the expertise to scale pipeline based on proven strategies and decades of experience.
We're not just nodding heads. We question, bring new ideas, and work in alignment with in-house sales teams and marketers.
We’re an extension of the team. Your trusted marketers. Obsessing with how your SaaS portfolio company grows pipeline, revenue and value, just like you.
Scale your portfolio companies and increase your fund's return
We strategise, plan, and execute by grasping your ideal customer and their challenges, always optimising for pipeline growth. We’re constantly aligned with sales, and operate with the agility of the best in-house teams.
We don't chase empty metrics. We’re revenue-driven and our data-informed decisions prioritise genuine market presence that funnels demand to sales.
Focused on revenue, not fluff
You can’t put vanity metrics in the bank. We focus on driving growth and scaling your sales conversations, pipeline and profitable revenue.
£2.1m in pipeline generated in their last financial year from inbound marketing.
£2m return from £20k paid media budget (10,000% ROAS).
Inbound marketing strategy led to a successful acquisition by Optimizon.
Delivering agile, buyer-centric marketing
From strategic thinking to execution Gripped are experts in taking compelling ideas and turning them into reality. We work agile, tapping into the right resources at the right time. All delivered in a straight forward subscription service.
Strategies to create and capture demand
Align sales and marketing with demand generation strategies that drive revenue growth. Gripped's strategy service decodes the growth puzzle for B2B SaaS and tech businesses, delivering buyer-centric blueprints that drive demand, pipeline, and revenue. Harness decades of industry expertise to transform your go-to-market approach and outpace competitors.
Build awareness, demand and pipeline
95% of your market aren't ready to buy. We help you get in front of your target audience and build trust with them before your competitors get out of bed. Stand out in a crowded marketplace with Gripped’s demand generation services.
Generate more qualified leads and pipeline
Quality leads matter more than the quantity. Make sure you're attracting your ideal customers with our targeted lead generation strategies. Turn strangers into prospects, shorten the buying journey, and boost your pipeline.
Target & win your best-fit accounts
Discover how our ABM services help you focus on what matters most. Targeting the right accounts, driving meaningful engagement and accelerating your revenue growth.
B2B content marketing that gets prospects talking
Be the go-to expert in your niche with practice leadership-driven content. Gripped's Content Marketing service crafts compelling narratives for B2B SaaS and tech businesses, driving conversations and conversions. Leveraging deep industry insights, we produce standout content that resonates with your audience, positions you as an industry leader, and fuels your sales pipeline.
Take the pain out of paid search
Capture demand from prospects that actively search for solutions like yours. Gripped's Paid Search services are designed to maximise your ROI by targeting high-intent prospects with hyper-personalised campaigns. By understanding and leveraging the evolving B2B buying habits, we ensure your brand is front and centre when your target audience actively seeks solutions like yours.
Create sustainable demand with B2B paid social
Build trust and create demand with the majority who aren’t ready to buy. Gripped's B2B Paid Social service is designed to transform your online buying journey, ensuring that your brand is strategically positioned to engage, nurture, and convert high-intent prospects. By leveraging the power of paid social, we aim to drive tangible sales outcomes for your business.
Social media is noisy, get your message heard
Cut through the noise of social and get your opinions and messages heard. Gripped's earned social services build a presence where your target audience is and position you as a thought leader in your B2B SaaS or tech niche.
Your website should be your best salesperson
Gripped's B2B SaaS & Tech Website Design service is tailored to ensure that your website isn't just a digital presence but your most effective salesperson. We understand the unique challenges B2B SaaS and tech businesses face and have crafted our services to address these needs.
Get more from your Martech
Get more from the platforms that underpin your processes, data and growth decisions. Ensure that your marketing technology stack isn't just a collection of tools but a cohesive system that drives growth. We understand the unique challenges B2B SaaS and tech companies face, especially when leveraging technology for marketing success.
Are we a good fit?
We're not your typical Venture Capital marketing agency. We excel with B2B SaaS and tech businesses that struggle with their go-to-market strategy or lack the means to implement it. If your investment has the following, we’ll likely be a good fit.
Your portfolio company has already won customers
They'll be ready to work with us when they've captured their first 5 - 25 customers through outbound or their network. And now, they’re ready to amplify demand and scale their go-to-market operation.
Their team
They will have someone responsible for marketing activities who will work with us to drive strategy forward and be able to give bi-weekly time commitments that a Founder can’t always provide.
Their sales team will be at least two people — sales and marketing alignment is critical for success — we’ll tap into their knowledge and also provide them with useful intelligence from marketing activities.
Strategic investment and future returns
Marketing is a strategic investment; our average customer life is 38 months. We value lasting partnerships. Expect an initial investment of around £7,500 per month and at least £4,000 monthly media spend.
Real marketing results, whether with us or any reputable agency, typically emerge between 3 to 9 months. We might not be your ideal match if you're seeking instant results, which often stem from luck rather than judgment.
Marketing is a forward-thinking investment, with the most significant returns materialising in the subsequent years. We prioritise quick wins, but building a sustainable demand engine requires time, money, skills and experience.
How to buy from us
Every business is at a different stage of its growth journey. That’s why we’ve pulled together different packages to suit different needs.
Growth Package
From £7,500 /month
You've got a clear go-to-market strategy but lack the resources to execute it. You need support in getting the foundations in place to start generating more demand and pipeline.
Scale Package
From £12,500 /month
You're struggling to align sales and marketing and targets are being missed. You need help optimising and scaling your go-to-market strategy to drive profitable growth.
Custom Package
P.O.A
Feel like your situation doesn't fit into our packages? Let us know what you're trying to achieve and we'll hand pick the perfect set of tactics and create your custom package.
Trusted by B2B SaaS and tech companies
"Gripped are extremely strategic and have guided us on this journey expertly. More than marketing, they get the business challenge we are trying to solve and are constantly adapting to what makes sense for us rather than a cookie-cutter solution. Their project management is the best I have experienced from a vendor."
Irina Dzhambazova
Head of Marketing
"The team and resources assigned to our account has been brilliant. They've spent numerous days getting to know and onboarding us as a partner. We trust their judgments. strategy and tactics, and we're impressed with the standard of their communication and the outputs they've produced for us!”
Adele Quinn
VP of Growth
“Gripped truly acts as part of our team. They take the time to understand, challenge and debate. The relationship has been exceptional; they're proactive and never rest on their laurels”.
Antonia Edmunds
Head of Growth
“With Gripped, we work as one team, collaborating, planning, bringing ideas to the table, and forming those. This is different to other agencies I've worked with who seem to push their strengths and ideas whilst not hearing our own”.
Charlie Hooper
Marketing Manager
“The thing we love about Gripped is they're always proactive and love collaborating — the calls we have are incredibly valuable as we bounce ideas off each other and then agree on a direction that aligns with our current priorities, they don't wait for you to tell them what to do”.
Connor Shugrue
Global Digital Marketing Manager
“We started from a base of near-zero. Gripped focused on content marketing to grow qualified traffic to our website. Traffic exceeded targets and our customers regularly gave unsolicited feedback on the quality of articles”.
Rael Cline
Co-Founder & CEO
“Gripped have helped us change the way the market perceives us through their content. Our new website gives us a presence we can be proud of and finally we know that marketing is contributing towards our growing revenue”.
Troy Platts
Co-Founder & CEO
"Gripped's knowledge and flexibility is really impressive. They work with you like an extension of your team, not an agency. Inbound leads have increased by 40% since working with them. our business profit has in turn doubled”.
Simon Riddlesden
Chief Commercial Officer
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