Venture Capital Marketing Agency
For VCs looking to accelerate growth in their SaaS investments
Gripped is a B2B growth agency built specifically around the unique requirements of B2B SaaS and tech businesses.
Get your foot back on the accelerator
It’s a familiar story — your investment established product market fit but, they’ve failed to build a system to deliver regular and reliable demand. Now revenue growth has now lost momentum. They lack the resources, experience and expertise to execute their go-to-market strategy.
Marketing isn't complex. It's about knowing your audience and ruthlessly focusing on them. Clearly communicating, problems and value and not just selling product.
The hard part? Building the team with the right skills. That's where we help the SaaS investments of Venture Capital.
We’ve built the team, so you don’t have to
Gripped is your ready-to-go marketing team without the heavy investment. We have the expertise to scale pipeline based on proven strategies and decades of experience.
We're not just nodding heads. We question, bring new ideas, and work in alignment with in-house sales teams and marketers.
We’re an extension of the team. Your trusted marketers. Obsessing with how your investment grows pipeline, revenue and value, just like you.
Scale your investment and maximise ROI
We strategise, plan, and execute by grasping your ideal customer and their challenges, always optimising for pipeline growth. We’re constantly aligned with sales, and operate with the agility of the best in-house teams.
We don't chase empty metrics. We’re revenue-driven and our data-informed decisions prioritise genuine market presence that funnels demand to sales.
Focused on metrics that matter
We're the proven marketing agency choice for Venture Capital. Read some of our B2B SaaS growth success stories below.
- 166% increase in lead to pipeline ratio
- 383% increase in pipeline deals
- 170% marketing ROI in first 6 months
- 477% increase in organic web sessions
- 960% increase in demos
- Est. run rate of 200+ monthly leads
- 173% increase in organic web sessions
- 1540% increase in sales conversations
- Successful exit acquisition by Epicor
Let's grow your B2B SaaS or tech investment
Delivering agile, buyer-centric marketing
From strategic thinking to execution Gripped are experts in taking compelling ideas and turning them into reality. We work agile, tapping into the right resources at the right time. All delivered in a straight forward subscription service.
Strategies to create and capture demand
Align sales and marketing with demand generation strategies that drive revenue growth. Gripped's strategy service decodes the growth puzzle for B2B SaaS and tech businesses, delivering buyer-centric blueprints that drive demand, pipeline, and revenue. Harness decades of industry expertise to transform your go-to-market approach and outpace competitors.
B2B content marketing that gets prospects talking
Be the go-to expert in your niche with practice leadership-driven content. Gripped's Content Marketing service crafts compelling narratives for B2B SaaS and tech businesses, driving conversations and conversions. Leveraging deep industry insights, we produce standout content that resonates with your audience, positions you as an industry leader, and fuels your sales pipeline.
Optimise the path to purchase with B2B SEO
Get found in search for the most relevant and highest intent keywords. Gripped's B2B specialist SaaS and Tech SEO is laser-focused on driving revenue by optimising the path to purchase. Harnessing deep industry insights, we prioritise high-intent keywords, craft buyer-centric strategies, and ensure your online presence resonates with the evolving B2B buying habits.
Take the pain out of paid search
Capture demand from prospects that actively search for solutions like yours. Gripped's Paid Search services are designed to maximise your ROI by targeting high-intent prospects with hyper-personalised campaigns. By understanding and leveraging the evolving B2B buying habits, we ensure your brand is front and centre when your target audience actively seeks solutions like yours.
Create sustainable demand with B2B paid social
Build trust and create demand with the majority who aren’t ready to buy. Gripped's B2B Paid Social service is designed to transform your online buying journey, ensuring that your brand is strategically positioned to engage, nurture, and convert high-intent prospects. By leveraging the power of paid social, we aim to drive tangible sales outcomes for your business.
Social media is noisy, get your message heard
Cut through the noise of social and get your opinions and messages heard. Gripped's earned social services build a presence where your target audience is and position you as a thought leader in your B2B SaaS or tech niche.
Your website should be your best salesperson
Gripped's B2B SaaS & Tech Website Design service is tailored to ensure that your website isn't just a digital presence but your most effective salesperson. We understand the unique challenges B2B SaaS and tech businesses face and have crafted our services to address these needs.
Get more from your Martech
Get more from the platforms that underpin your processes, data and growth decisions. Ensure that your marketing technology stack isn't just a collection of tools but a cohesive system that drives growth. We understand the unique challenges B2B SaaS and tech companies face, especially when leveraging technology for marketing success.
Are we a good fit?
We're not your typical Venture Capital marketing agency. We excel with B2B SaaS and tech businesses that struggle with their go-to-market strategy or lack the means to implement it. If your investment has the following, we’ll likely be a good fit.
Your investment has already won some customers
They'll be ready to work with us when they've captured their first 5 - 25 customers through outbound or their network. And now, they’re ready to amplify demand and scale their go-to-market operation.
Their team
They will have someone responsible for marketing activities who will work with us to drive strategy forward and be able to give bi-weekly time commitments that a Founder can’t always provide.
Their sales team will be at least two people — sales and marketing alignment is critical for success — we’ll tap into their knowledge and also provide them with useful intelligence from marketing activities.
Strategic investment and future returns
Marketing is a strategic investment; our average customer life is 38 months. We value lasting partnerships. Expect an initial investment of around £7,500 per month and a £3,000 monthly media spend.
Real marketing results, whether with us or any reputable agency, typically emerge between 3 to 9 months. We might not be your ideal match if you're seeking instant results, which often stem from luck rather than judgment.
Marketing is a forward-thinking investment, with the most significant returns materialising in the subsequent years. We prioritise quick wins, but building a sustainable demand engine requires time, money, skills and experience.
How to buy from us
Every business is at a different stage of its growth journey. That’s why we’ve pulled together different packages to suit different needs.
Growth Package
From £7,500 /month
You've got a clear go-to-market strategy but lack the resources to execute it. You need support in getting the foundations in place to start generating more demand and pipeline.
Scale Package
From £12,500 /month
You're struggling to align sales and marketing and targets are being missed. You need help optimising and scaling your go-to-market strategy to drive profitable growth.
Custom Package
P.O.A
Feel like your situation doesn't fit into our packages? Let us know what you're trying to achieve and we'll hand pick the perfect set of tactics and create your custom package.
Trusted by B2B SaaS and tech companies
“Gripped truly acts as part of our team. They take the time to understand, challenge and debate. The relationship has been exceptional; they're proactive and never rest on their laurels”.
Antonia Edmunds
Head of Growth
“With Gripped, we work as one team, collaborating, planning, bringing ideas to the table, and forming those. This is different to other agencies I've worked with who seem to push their strengths and ideas whilst not hearing our own”.
Charlie Hooper
Marketing Manager
“We started from a base of near-zero. Gripped focused on content marketing to grow qualified traffic to our website. Traffic exceeded targets and our customers regularly gave unsolicited feedback on the quality of articles”.
Rael Cline
Co-Founder & CEO
“Gripped have helped us change the way the market perceives us through their content. Our new website gives us a presence we can be proud of and finally we know that marketing is contributing towards our growing revenue”.
Troy Platts
Co-Founder & CEO
"Gripped's knowledge and flexibility is really impressive. They work with you like an extension of your team, not an agency. Inbound leads have increased by 40% since working with them. our business profit has in turn doubled”.
Simon Riddlesden
Chief Commercial Officer
Consult with a SaaS and Tech Marketing Specialist Today
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