Companies all around the world have adopted B2B inbound marketing strategies in the hope of generating more leads for the company. However, generating leads is on a level playing field when it comes to importance with one crucial thing. Keeping those leads. Without strategies to cherish and maintain leads, there will be no progress due…

Given the lockdown restrictions imposed across the world due to the COVID-19 pandemic, it’s no surprise that virtual business networking events have become so commonplace.    This increase has seen the emergence of a variety of different virtual networking events, each of which aims to facilitate discussion, interaction and engagement within industries.   Virtual networking has its…

Chief marketing officer (CMO) roles have started to look like your lockdown reflection. You might recognise the person in it, but there’s a lack of definition, a lot of sprawl and some lingering angst around growth management.   We, at Gripped, find this troubling so we’ve taken the time to compile a list of five profiles…

Consumer habits are rapidly changing thanks to the lifestyle changes forced by the pandemic, coupled with drastic changes to the online advertising infrastructure have caused seismic shifts in the digital marketing landscape. While this forced evolution holds a lot of opportunities, keeping up with the rapid pace of changing best practice comes with a cost…

Most business owners find a revolving pattern in their subscription-based business. People enter your business model, indulge with your services for a while, and then lose interest or drift away. Customer retention is one of the biggest challenges, especially for subscription-based/SaaS businesses. It becomes more of a concern if you charge recurring fees, be it…