Steve Eveleigh

Chief marketing officer (CMO) roles have started to look like your lockdown reflection. You might recognise the person in it, but there’s a lack of definition, a lot of sprawl and some lingering angst around growth management.   We, at Gripped, find this troubling so we’ve taken the time to compile a list of five profiles…

The COVID-19 pandemic created a shift in the way events are held, but it certainly didn’t reduce the value these events have for networking. In the new normal, virtual events are the way to go. The shift in the way we work, from office-based to remote work, has forced networking to become remote too. This…

CMO’s have come a long way from simply managing print ads. Once you throw digital marketing into the mix, a completely new world of possibilities— and alternatively failures— opens up to you.  There’s no doubt executing a marketing plan quickly and effectively takes focused effort, especially as you navigate an ever-changing landscape of customer behavior,…

In an effort to streamline a bloated digital advertising infrastructure and help create a new set of user privacy-focused open web standards, Google has announced that it will be ending support for third-party browser cookies in its Chrome browser in 2023 with its Privacy Sandbox. On the face of it, this decision seems to be a…

It’s no lie that the pandemic has forced B2B brands to lean into a stronger inbound marketing strategy. The postponements and cancellation of events and tradeshows forced businesses to rethink their marketing strategy. Up to 18% of companies changed how they do business in reaction to the crisis. This means adopting a contingency plan to…

Far from gooey centres and chocolate chips, modern-day cookies form a not-so-soft centre for marketing drives around the world, providing information about everything from login details to shopping behaviours, and ultimately opening the door for key processes including behavioural profiling and retargeting. Despite this, cookies and the user data they provide have become a controversial…

Digital marketing agencies are recruiting now more than ever in 2021. This guide tells you everything you need to know about getting digital marketing agency jobs in 2021. Are you interested in working for a digital marketing agency? If you are, you need to know all about the current job market and all the information…

We don’t need to tell you that the B2B has shifted to online sales — the past year has made it pretty obvious. Those not embracing an online sales process will be collateral victims of what the pandemic has brought. It’s not totally about face-to-face anymore. Here are 3 reasons why: The days of doing…

Raising capital for your SaaS startup is commonly a vital step in launching your business and sustaining its operations. You need to be able to meet the initial costs, such as office space, utilities, salaries, equipment & supplies, etc. The good news is that there are different ways to raise capital for your firm, and…

Consistent growth is absolutely critical for SaaS businesses. They need to have a complete view of this growth to identify areas for improvement and ensure proper use of resources. This requires tracking different metrics to improve results, measure performance, and align processes with your organisational objectives. Up to 55 per cent of SaaS companies believe…