Steve Eveleigh

3 B2B Networking Strategies That Won’t Break the Bank

It’s no lie that the pandemic has forced B2B brands to lean into a stronger inbound marketing strategy. The postponements and cancellation of events and tradeshows forced businesses to rethink their marketing strategy. Up to 18% of companies changed how they do business in reaction to the crisis. This means adopting a contingency plan to…

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What is the Difference Between 1st and 3rd Party Cookies? And, Why is it Important?

Far from gooey centres and chocolate chips, modern-day cookies form a not-so-soft centre for marketing drives around the world, providing information about everything from login details to shopping behaviours, and ultimately opening the door for key processes including behavioural profiling and retargeting. Despite this, cookies and the user data they provide have become a controversial…

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Why Gripped is Embracing an Online Sales Process — And You Should Too

We don’t need to tell you that the B2B has shifted to online sales — the past year has made it pretty obvious. Those not embracing an online sales process will be collateral victims of what the pandemic has brought. It’s not totally about face-to-face anymore. Here are 3 reasons why: The days of doing…

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SaaS B2B VC pitch meeting

Top 25 SaaS VC Firms for B2B

Raising capital for your SaaS startup is commonly a vital step in launching your business and sustaining its operations. You need to be able to meet the initial costs, such as office space, utilities, salaries, equipment & supplies, etc. The good news is that there are different ways to raise capital for your firm, and…

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Essential SaaS Metrics: What You Should Track and Why

Consistent growth is absolutely critical for SaaS businesses. They need to have a complete view of this growth to identify areas for improvement and ensure proper use of resources. This requires tracking different metrics to improve results, measure performance, and align processes with your organisational objectives. Up to 55 per cent of SaaS companies believe…

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B2B agency brief

Writing an Effective B2B Agency Brief

What’s the old saying about process? Crap in, crap out. Well, the same goes when creating a brief for a B2B marketing agency. The brief is the starting pistol for making your engagement with a B2B marketing agency successful. A good brief will be your guiding light when selecting the right agency, selecting the strategy…

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5 Ways to Build a Differentiated B2B SaaS Sales Strategy

SaaS has become a huge industry, with a market valuation of USD 158.2 billion (£120 billion) in 2020. It’s even expected to grow at a CAGR of 11.7 per cent to hit USD 307.3 billion (£232 billion) by 2026. The Salesforce acquisition of Slack for $27.7 billion shows SaaS is now mainstream. When the COVID-19…

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UK B2B SaaS products

Top 28 UK B2B SaaS Products

B2B software is critical for business success in this digital era. These products and services are there to aid you, so you can save huge amounts of business time and money that could otherwise be spent on innovation and encouraging conversion. It only takes a few Google searches to discover that there are thousands of…

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Growth strategies for SaaS

10 Growth Strategies for SaaS Startups

Software-as-a-Service (SaaS) is currently experiencing marketing saturation. In August 2020, there were nearly 127,000 SaaS companies listed on the leading business directory, SaaSHub. That’s a lot.  So, what can you do as a SaaS startup to stand out from the crowd and demonstrate your value to prospective customers? We’re going to dive into 10 growth…

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B2B Digital Sales Strategy

How to Embrace a B2B Digital-First Sales Strategy in 6 Months

In recent years, digital sales have become an increasingly vital part of business-to-business (B2B) sales and marketing strategies. Social distancing has put that shift on steroids. Investing in digital sales is an investment in the future, and it’s what will help your brand survive and thrive in this new normal. Of course, moving to a…

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