Steve Eveleigh
The B2B Sales Process “New Normal”: Online, Frictionless, and Agile
As businesses grapple with the effects of COVID-19, it’s evident that the pandemic will change B2B activities forever. In fact, 97% of B2B businesses in the UK have shifted their go-to-market (GTM) strategy during this crisis. Even though the full implications of the pandemic are still unclear, savvy B2B sales leaders and marketers are rethinking…
How to Move Your B2B Sales Process Online
To move your B2B sales process online, you need to do four main things: Refine and study your target market Focus on personalisation and use sales-aligned marketing to build trust online Make it easy to “try before you buy” Codify this journey within a scalable process
How to Qualify Marketing Leads: A 5 Step Process
Your SaaS business depends not only on leads coming through the door, but also that these are of high quality. While it isn’t an easy task, strategies for lead generation and lead nurturing are both commonly understood parts of the sales and marketing equation. Lead qualification, however, is a lesser known but equally important step…
Building Bridges with Sales and Marketing Alignment
As a business, there’s nothing more damaging than being stuck in your old ways, and for sales and marketing teams, breaking out of the mentality that you’re separate functions is essential. Marketing is synonymous with sales — one generates leads, the other converts — and if the right inbound leads aren’t being nurtured then sales…
What B2B Sales and Marketing Will Look Like Post-Pandemic [Long Read]
The 2020 pandemic is a historic dividing line. The world might be looking forward to an eventual return to ‘normal’. But we all need to get comfortable with the idea that it’s unlikely to ever quite be the same again. Our lives have changed, business has changed — sales and marketing will have to change…
The UK’s 30 Best Marketing Agencies (Updated for 2020)
Did you know that there are currently more than 25,000 marketing companies in the United Kingdom? These range from small, niche marketing agencies to large, full-service marketing businesses. With so much choice, it can be difficult to narrow down your search and find the right agency to make you feel like your brand is on…
SaaS Funding: Venture Capital advantages and disadvantages
Everyone wants their business to take off. So if there’s one thing that no Software as a Service (SaaS) company can afford to do, it’s rest on its laurels. In their constant battle to deliver value for users and stay one step ahead of the competition, SaaS companies need to exist in a state of…
How to Calculate ARPU for SaaS Companies
In the age of big data, keeping a close eye on the right metrics and KPIs can help businesses plot a clear path to success. But in the increasingly competitive world of B2B SaaS, you’ll need to look at very specific metrics to gain that all-important edge. Of course, you’ll likely be aware of the…
Why Marketing is Key to Your SaaS Business Model
As more and more of us lead increasingly connected, digital lives (both personally and professionally), there is ever-expanding opportunity for new technology to deliver value. These opportunities to create new software and products have driven the SaaS (Software as a Service) market to grow exponentially in popularity.
The Top 30 B2B SaaS Companies to Watch in 2020
B2B Software was once a niche known only to a tech-savvy elite. But in the smartphone era, software is the tool of the masses. It delivers practical time, effort and labour saving solutions to us in our personal and professional lives. It makes everything from streamlining our workflows to ordering a pizza as simple as…