Steve Eveleigh
What is Product-Led Growth? And Why Does It Matter?
In an age of self-service, users don’t choose software the same way they did 20, 10 or even five years ago. This is the age of the end-user, rather than the buyer. They don’t want to buy products based on a sales pitch or from a salesperson breathing down their necks anymore. Users want to…
What is the Difference Between 1st and 3rd Party Cookies? And, Why is it Important?
Far from gooey centres and chocolate chips, modern-day cookies form a not-so-soft centre for marketing drives around the world, providing information about everything from login details to shopping behaviours, and ultimately opening the door for key processes including behavioural profiling and retargeting. Despite this, cookies and the user data they provide have become a controversial…
How to Revolutionise B2B Web Page Design
Revolutionary website quality relies on you nailing one thing — a frictionless UX (user experience) — in other words, a website experience that requires minimal effort from the user. Website friction can be anything on your site that gets in the way of a user interacting with your product, whether that be slow loading times,…
3 Stages of an Effective B2B Website Strategy
A website is your online storefront, and an effective website strategy is crucial for marketing, converting sales, and attracting both customers and traffic. Remember, websites are becoming more important as consumers move towards digital channels in the post-Covid, post-social distancing world. Is your website strategy effective? Book your free audit today and find out! Fundamentally,…
The Death Of The Cookie: How The Google Privacy Sandbox Will Affect Your B2B Marketing Strategy
The third-party cookie has been a foundation of digital advertising for a number of years, allowing brands to track users browsing habits and use that data to target ad campaigns at the right audience. However, things look set to change. Increasing awareness of the misuse of the personal data gathered by third-party cookies, and the…
10 Ways to Be Prepared for the Update to Google Third Party Cookies
Third party cookies have been under significant consumer fire since UK cookie law made their consent mandatory back in 2011. Since then, Firefox and Safari have both taken industry-changing moves to block third party cookies that have the potential to leave consumer data, and general ethics, at significant risk. Back in January 2020, Google announced…
The New B2B CMO Profile – 5 Types You Could Be
Chief marketing officer (CMO) roles have started to look like your lockdown reflection. You might recognise the person in it, but there’s a lack of definition, a lot of sprawl and some lingering angst around growth management. We, at Gripped, find this troubling so we’ve taken the time to compile a list of five profiles…
B2B SaaS Events You Simply Cannot Miss in 2023
The COVID-19 pandemic created a shift in the way events are held, but it certainly didn’t reduce the value these events have for networking. In the new normal, virtual events are the way to go. The shift in the way we work, from office-based to remote work, has forced networking to become remote too. This…
B2B SaaS Events You Simply Cannot Miss
The COVID-19 pandemic created a shift in the way events are held, but it certainly didn’t reduce the value these events have for networking. In the new normal, virtual events are the way to go. The shift in the way we work, from office-based to remote work, has forced networking to become remote too. This…
What Are the Most Important Inbound Marketing Channels in 2023?
Here’s what we know: Although organic traffic isn’t the only part of a successful inbound marketing campaign, it does sit at the heart of success. Using the proper channels at the right time is how you grab traffic and follow up in ways that turn leads into paying customers. Here, we’re going to explain: Ready…
