Steve Eveleigh
3 Stages of an Effective B2B Website Strategy
A website is your online storefront, and an effective website strategy is crucial for marketing, converting sales, and attracting both customers and traffic. Remember, websites are becoming more important as consumers move towards digital channels in the post-Covid, post-social distancing world. Is your website strategy effective? Book your free audit today and find out! Fundamentally,…
The Death Of The Cookie: How The Google Privacy Sandbox Will Affect Your B2B Marketing Strategy
The third-party cookie has been a foundation of digital advertising for a number of years, allowing brands to track users browsing habits and use that data to target ad campaigns at the right audience. However, things look set to change. Increasing awareness of the misuse of the personal data gathered by third-party cookies, and the…
10 Ways to Be Prepared for the Update to Google Third Party Cookies
Third party cookies have been under significant consumer fire since UK cookie law made their consent mandatory back in 2011. Since then, Firefox and Safari have both taken industry-changing moves to block third party cookies that have the potential to leave consumer data, and general ethics, at significant risk. Back in January 2020, Google announced…
The New B2B CMO Profile – 5 Types You Could Be
Chief marketing officer (CMO) roles have started to look like your lockdown reflection. You might recognise the person in it, but there’s a lack of definition, a lot of sprawl and some lingering angst around growth management. We, at Gripped, find this troubling so we’ve taken the time to compile a list of five profiles…
B2B SaaS Events You Simply Cannot Miss in 2023
The COVID-19 pandemic created a shift in the way events are held, but it certainly didn’t reduce the value these events have for networking. In the new normal, virtual events are the way to go. The shift in the way we work, from office-based to remote work, has forced networking to become remote too. This…
B2B SaaS Events You Simply Cannot Miss
The COVID-19 pandemic created a shift in the way events are held, but it certainly didn’t reduce the value these events have for networking. In the new normal, virtual events are the way to go. The shift in the way we work, from office-based to remote work, has forced networking to become remote too. This…
What Are the Most Important Inbound Marketing Channels in 2023?
Here’s what we know: Although organic traffic isn’t the only part of a successful inbound marketing campaign, it does sit at the heart of success. Using the proper channels at the right time is how you grab traffic and follow up in ways that turn leads into paying customers. Here, we’re going to explain: Ready…
CMO Marketing Plan: Blueprint for the First 90 Days
CMO’s have come a long way from simply managing print ads. Once you throw digital marketing into the mix, a completely new world of possibilities— and alternatively failures— opens up to you. There’s no doubt executing a marketing plan quickly and effectively takes focused effort, especially as you navigate an ever-changing landscape of customer behavior,…
Google Privacy Sandbox: What Does It Mean for the Future of Targeted Ads?
In an effort to streamline a bloated digital advertising infrastructure and help create a new set of user privacy-focused open web standards, Google has announced that it will be ending support for third-party browser cookies in its Chrome browser in 2023 with its Privacy Sandbox. On the face of it, this decision seems to be a…
3 B2B Networking Strategies That Won’t Break the Bank
It’s no lie that the pandemic has forced B2B brands to lean into a stronger inbound marketing strategy. The postponements and cancellation of events and tradeshows forced businesses to rethink their marketing strategy. Up to 18% of companies changed how they do business in reaction to the crisis. This means adopting a contingency plan to…
