Steve Eveleigh
CMO Marketing Plan: Blueprint for the First 90 Days
CMO’s have come a long way from simply managing print ads. Once you throw digital marketing into the mix, a completely new world of possibilities— and alternatively failures— opens up to you. There’s no doubt executing a marketing plan quickly and effectively takes focused effort, especially as you navigate an ever-changing landscape of customer behavior,…
Google Privacy Sandbox: What Does It Mean for the Future of Targeted Ads?
In an effort to streamline a bloated digital advertising infrastructure and help create a new set of user privacy-focused open web standards, Google has announced that it will be ending support for third-party browser cookies in its Chrome browser in 2023 with its Privacy Sandbox. On the face of it, this decision seems to be a…
3 B2B Networking Strategies That Won’t Break the Bank
It’s no lie that the pandemic has forced B2B brands to lean into a stronger inbound marketing strategy. The postponements and cancellation of events and tradeshows forced businesses to rethink their marketing strategy. Up to 18% of companies changed how they do business in reaction to the crisis. This means adopting a contingency plan to…
Getting Digital Marketing Agency Jobs in 2023
Digital marketing agencies are recruiting now more than ever in 2022. This guide tells you everything you need to know about getting digital marketing agency jobs in 2022. Are you interested in working for a digital marketing agency? If you are, you need to know all about the current job market and all the information…
Why Gripped is Embracing an Online Sales Process — And You Should Too
We don’t need to tell you that the B2B has shifted to online sales — the past year has made it pretty obvious. Those not embracing an online sales process will be collateral victims of what the pandemic has brought. It’s not totally about face-to-face anymore. Here are 3 reasons why: The days of doing…
Top 25 SaaS VC Firms for B2B
Raising capital for your SaaS startup is commonly a vital step in launching your business and sustaining its operations. You need to be able to meet the initial costs, such as office space, utilities, salaries, equipment & supplies, etc. The good news is that there are different ways to raise capital for your firm, and…
Essential SaaS Metrics: What You Should Track and Why
Consistent growth is absolutely critical for SaaS businesses. They need to have a complete view of this growth to identify areas for improvement and ensure proper use of resources. This requires tracking different metrics to improve results, measure performance, and align processes with your organisational objectives. More than half of SaaS companies believe that customer…
Writing an Effective B2B Agency Brief
What’s the old saying about process? Crap in, crap out. Well, the same goes when creating a brief for a B2B marketing agency. The brief is the starting pistol for making your engagement with a B2B marketing agency successful. A good brief will be your guiding light when selecting the right agency, selecting the strategy…
5 Ways to Build a Differentiated B2B SaaS Sales Strategy
SaaS has become a huge industry, with a market valuation of USD 158.2 billion (£120 billion) in 2020. It’s even expected to grow at a CAGR of 11.7 per cent to hit USD 307.3 billion (£232 billion) by 2026. The Salesforce acquisition of Slack for $27.7 billion shows SaaS is now mainstream. When the COVID-19…
Top 28 UK B2B SaaS Products
B2B software is critical for business success in this digital era. These products and services are there to aid you, so you can save huge amounts of business time and money that could otherwise be spent on innovation and encouraging conversion. It only takes a few Google searches to discover that there are thousands of…
