The Best B2B SEO Agencies in 2024

In This Article

    Every modern business appreciates the value of Search Engine Optimisation (SEO) and will be eager to fire their websites up the Search Engine Results Pages (SERPs). However, marketing your products and services to B2B clients serves up a range of unique challenges compared to B2C. So, when seeking professional help, finding the best dedicated B2B SEO agency is essential.

    The good news is that there are dozens of SEO companies in the UK that focus either primarily or exclusively on B2B practices. We’ve filtered through the crowded digital arena to present a shortlist of the best B2B SEO agency choices on the market. 

    Here are the best B2B SEO companies to give the green light on increased B2B traffic today!


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    Gripped is a B2B digital sales and marketing agency that helps customers drive demand, and increases lead conversion, pipeline and sales. Gripped focuses on delivering leads through organic search focused content. Customers have seen growth in traffic by 1567% and a 4300% increase in lead flow using Gripped B2B SEO services.

    Gripped's B2B SEO service page

    Gripped was built from the ground up to help SaaS, tech, IT and service providers. Based on 17 years’ experience working in-house Gripped has created a digital marketing methodology specifically designed to help B2B SaaS, tech and IT businesses win more customers. Using a combination of audience research, keyword research, content marketing and SEO, Gripped helps customers punch above their weight in search engines and help build trust with prospects.

    You can access a free SEO Website Grader from Gripped which benchmarks your digital search presence and SEO hygiene against your three closest competitors.

    From there you can choose to engage with a growth expert who will provide a free assessment of your existing digital sales and marketing presence and performance. The report will provide practical recommendations on where you can improve based on benchmarking your performance against key competitors. You’ll learn how you can:

    • Attract and increase relevant visitors to your website
    • Convert more visitors into sales leads
    • Close more leads into sales

    Gripped’s SaaS SEO agency services span B2B SEO strategy, keyword strategy, content production and optimisation, technical SEO, user experience and more. Their starting B2B SEO cost is £2,000 per month and this price increases based on the volume of work and number of services required.


    93x is a London B2B SEO agency dedicated to businesses in the fields of technology, software, and SaaS. While it also offers a range of digital marketing services including web design and PPC, SEO and content services which forms the backbone of the agency’s work. Long-term results are spearheaded by quick upturns in fortune regarding search engine visibility.

    93x's website homepage

    With a deep understanding of the B2B sector, as well as the tech & SaaS arenas, 93x focuses on lead generation rather than traffic alone. By focusing on quality over quantity, the B2B SEO agency secures clicks from hot leads before leading business decision-makers on a path to conversion.

    The company’s passion for technology drives relevance while their inbound marketing practices are guided by A.I. to ensure that the very latest strategies are implemented. For companies working in the tech sector, it’s imperative for reputations as well as B2B traffic and conversions. understands the unique situation of companies in this field. Associated firms should embrace it.


    Kent-based B2B SEO agency Discoverable is a company with almost two decades of experience in the field of B2B marketing. Specialising across a wide range of industries, their SEO professionals have supported clients to climb the rankings to unlock greater traffic levels from B2B companies in the buying mode. 

    Discoverable's website homepage

    While the agile team of experts is widely praised for a transparent and informal approach to client interactions, their dedication to inbound marketing strategies is relentless. Companies have reported traffic growth of up to 400% while the agency designs, implements, and perfects strategies for continued development.

    Whether it’s SEO consultancy services or an ongoing SEO management strategy, Discoverable helps companies get discovered and stay discovered. Moreover, the content and data-driven decisions ensure that B2B visitors that land on your website are high quality and more likely to follow up their interest with sales inquiries and conversions.


    The London-based Polaris Agency focuses on goal-orientated marketing practices to support visionary business owners by driving positive change with quick improvements leading to ongoing progress. Their user-first SEO campaigns and decade of experience make them a great partner for your brand in the long term.

    Polaris' website homepage

    Polaris offers B2B SEO services that cover technical SEO, onsite SEO, link building, and digital PR on either an ad hoc or a continued basis. The company’s international B2B SEO campaigns and expertise in website migration processes are particularly useful for businesses undergoing transformations, although the services are open to others.

    Their passionate team of digital marketing experts is keen to stay abreast of the latest tech developments in an evolving landscape. Through market-specific intelligence, weekly reporting, and Key Performance Indicator (KPI) based campaigns, the SEO agency delivers an average traffic increase of 42% within six months.


    Definition promotes itself as “the B2B growth agency” and a commitment to helping businesses climb search engine ranking for organic terms used by business decision-makers is palpable in every aspect. From PR to content to organic SEO keywords, a focus to generate leads and build reputations is clear.

    Definition's website homepage

    The SEO agency deploys a complex and specialised discipline of search engine optimisation to help any B2B business appear on the sought-after first page of Google. The company’s team of highly trained and experienced experts execute meticulous award-winning creative campaigns to gain sustained results.

    While Definition’s services do cost a little more than some of the cheap SEO services on the market, the SEO agency is statistically shown to deliver the top three positions on a frequent basis. Moreover, the sustainable and white hat SEO practices make them a suitable long-term partner for plans that evolve in conjunction with the company growth.

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    SEO Works

    SEO Works is an award-winning agency with offices in London and Sheffield, delivering expertise to B2B businesses and digital marketing teams up and down the country. This SEO agency also offers all clients a free website review and audit to highlight areas of potential improvement before a commitment is made.

    SEO Works' website homepage

    As one of the leading UK SEO agencies, which is highlighted by an average user rating of 4.8/5 stars, SEO Works can deliver campaigns geared towards industry-specific traffic and lead generation. Their business-to-business targets manufacturing SEO, franchise SEO, and recruitment SEO, among others.

    This UK SEO agency implements intense industry knowledge alongside digital marketing knowledge to deliver an increased presence from targeted business audiences. With 63% of decision-makers using search engines to start their buying processes, the niche organic traffic building can transform sales levels.

    Genie Crawl

    Genie Crawl’s rolling monthly SEO services for B2B and B2C marketing have made the company a particularly popular solution for startups in recent times. However, the London SEO agency is more than just a solution for firms needing to manage limited capital and cash flow. Its 96% client satisfaction says it all.

    Genie Crawl's website homepage

    The SEO service company has only been in business for a little over half-a-decade, but already boasts a portfolio to compete with the very best B2B SEO Agency solutions. It includes some of the UK’s top-grossing sites while its services begin with a free SEO audit to identify current shortcomings in the field.

    Adopting an evolving monthly strategy allows businesses to tailor their services to their needs, ensuring a personal approach to traffic building and lead generation. The agency integrates GDPR and satisfies all legal requirements on every project, producing fantastic ROIs time and time again.


    Indexy doesn’t only understand modern SEO practices. This UK B2B SEO company also understands client desires. The innovative company sets out with one objective: to make clients money. To achieve this, its data-driven campaigns are focused on visibility and traffic from decision-makers in the buying process.

    Indexsy's website homepage

    All digital marketing campaigns are bespoke to the B2B arena, as well as the specific industry, to bring increased traffic supported by Conversion Rate Optimisation (CRO) with the ultimate goal of more sales and greater profits. It is not uncommon for companies to see double the traffic and conversion rates within months.

    The company focuses on simplicity, avoiding egos, and a desire to keep striving for more. In turn, this allows the SEO expert UK to reach new heights in the realm of B2B SEO from planning through to campaign implementation and analysis without ever losing focus on the most important issue: sales.

    Pearl Lemon

    From the moment that you complete your free SEO audit, Pearl Lemon’s London SEO experts go above and beyond to keep clients happy. To achieve this, the company focuses on affordability, transparency, and direction. Above all else, the proof is in the pudding. The SEO agency gets results with targeted, simple strategies that work.

    Pearl Lemon's website homepage

    While Pearl Lemon isn’t restricted to the B2B arena, it is an SEO agency that has dedicated protocols for lead generation as well as CMS SEO practices. The comprehensive range of services extends to onsite SEO, technical SEO, and multi-language SEO for global B2B organisations and UK brands eager to embrace diversity.

    The services additionally offer Google penalty checking capabilities to undo the past mistakes that inferior SEO experts or in-house efforts may have produced. Businesses can support their B2B SEO work with App store optimisation, PPC, and WordPress speed optimisation to reach even greater heights.

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    SEO.London by Lukasz Zelezny

    Lukasz Zelezny’s SEO agency in London is one that aims to help companies increase awareness, engagement, and conversions through dedicated services that identify the best methods for effective traffic generation. In many ways, it can be seen as an SEO service supported by active learning.

    Lukasz Zelezny SEO's website homepage

    With a passion for technology and the ever-changing landscapes of B2B interactions and SEO practices, Zelezny helps develop a greater understanding of the processes behind your SEO campaign, thus enabling businesses to gain better control of their own situations. The process starts with a free audit.

    Nonetheless, SEO.London still takes care of the active SEO-building strategies. From design to deployment, the tools used will increase visibility on the SERPs through link-building, onsite resources, and technical strategies. Not only are the results telling, but they are delivered in very quick timelines, confirming its place as one of the UK’s most popular choices.


    Fractl is a B2B SEO agency that uses four core principles of innovation, creation, leadership, and growth to support companies ranging from startups to huge Fortune 500 multinationals. With over 1,500 successful projects completed in a little over six years, the agency’s work is prolific to say the least.

    Fractl's website homepage

    From one-time audits and projects to ongoing SEO strategies, the digital marketing agency uses cutting-edge statistical development and industry-leading market research to produce high-quality content for high-quality results. As well as technical SEO, its organic growth strategies can transform online awareness in months.

    The SEO agency also looks to leverage audience insights for increased traffic and engagement, followed by Ph.D-backed data-driven analysis that ultimately brings increased B2B sales, even for companies that have small marketing budgets. A fluid strategy allows for campaigns to evolve alongside changing objectives.

    SQ Digital 

    Having opened its digital doors in 2000, SQ Digital is one of the longest-running UK SEO agencies. It has been helping companies with B2B interactions ever since, primarily supporting SMEs with award-winning and cost-effective practices. It is a company that focuses heavily on the planning processes to lay the strongest foundations.

    SQ Digital's website homepage

    SQ Digital uses intense analysis to identify objectives and plot the best ways to achieve them, thus enabling clients to see the bigger picture when handling their digital marketing campaigns. When supported by regular reviews, the SEO agency dynamic approach can unlock the best results for your time and budget.

    The SEO strategies delve into the depths of UX improvements, schema markups, Google My Business, snippets optimisation, website user experience and health checks, metadata optimisation, and more to stay ahead of the latest algorithm changes. In turn, the business will achieve and retain more traffic from hot leads.

    Fat Cow Media 

    Fat Cow Media is a creative web design company that offers a designated SEO service for B2B clients hoping to appear in more prominent positions on the SERPs. With over 15 years of experience in the field, the small but capable company works with SMEs to deliver brand experiences that begin with clicks.

    Fat Cow Media's website homepage

    The team of SEO consultants can deliver audits, one-off consultancy, or ongoing SEO practices that deliver results that are spearheaded by honest analysis, transparent details, and full campaign management. The corporate SEO services extend to copywriting and content production.

    As a London SEO agency, Fat Cow Media is very forward-thinking and progressive. From SEO penalty recovery to outreach and backlink generation, the comprehensive approach ensures that owners like you no longer have to worry about developing an effective and cost-efficiency strategy. Measurable results will follow.

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    Odyssey New Media

    The Odyssey mission statement is one that targets several key issues. It sets out to increase inquiries and sales, improve usability, increase web traffic, and achieve a positive ROI. In fact, the SEO agency’s case studies show that some B2B clients have seen over 5x revenue growth within months.

    Odyssey New Media's website homepage

    Odyssey’s award-winning experts innovate, implement, and improve industry-specific campaigns that utilise the company’s two decades of experience in the field to target multiple channels. This includes the tried and tested stapes of SEO, such as keywords and backlinks, as well as newer features like voice search and GMB listings.

    Fully tailored services are built to increase traffic, revenue, and peace of mind can transform a business not least because they reflect budgets. Moreover, the fact that all campaigns are directed by the insights gained from company research and ongoing market research helps B2B clients stay on top. Fast, cost-effective solutions await.

    Accelerate Agency

    As the name suggest, Accelerate is an SEO agency that prides itself on delivering fast results. To do this, it uses advanced data-driven decisions to identify quick wins that can fire a website up to SERPs in next to no time. This is followed by long-term planning to further accelerate the business in its B2B endeavours.

    Accelerate Agency's website homepage

    Accelerate Agency works with prestigious clients like RBS, the Irish Times, and Quidco. Clients often see traffic double while sales revenue can climb by over 70%, highlighting the potential of targeted SEO that hits decision-makers in the process of wanting to complete a purchase. The promise of a month-on-month 10% increase in leads is another key factor.

    The Bristol-based agency is one of the best SEO companies in the UK, and also provides CRO, Google Analytics, Google AdWords management, and a host of other services to ensure that visibility is followed by leads. This subsequently brings the best out of a website SEO strategy for consistent and sustained benefits.

    BFO (Be Found Online)

    Be Found Online is a global SEO agency with offices in London, Asia, and North America. While its growth and portfolio are testimony to the data-driven results that the company delivers, BFO stands out for a human approach that is epitomised by its missions statement of finding ‘the music behind the math’.

    Be Found Online's website homepage

    The SEO agency is keen to teach businesses about good SEO practices (as well as implementing a tailored strategy) but appreciates the need for a human touch where clients can actually understand the situation. With dedicated services for both organic and local search strategies, the B2B arena never looked better.

    One of the standout features is that the service can be implemented with sales enablement tools, alongside the standard data and analytics, to ensure B2B SEO practices are ultimately geared towards generating sales from business decision-makers. Not only will the company Be Found Online, it’ll gain online sales too.

    Picking an SEO Agency 

    Finding a B2B SEO agency is arguably the most important step of the entire digital marketing strategy, and should be a priority for your business regardless of what stage of the journey it is currently at. Ultimately, there is no one size fits all solution. As well as finding one that appreciates the unique challenges of B2B marketing, the chosen agency should also;

    • Understand the industry that you’re in, and the mindset of B2B buyers within it.
    • Create tailored packages that match your requirements.
    • Offer the chance to evolve or alter the service to reflect new situations.
    • Provide value for money on all services. 
    • Boast a UK presence for good communication links.

    All of the above agencies will tick every box for at least some B2B clients. Once you’ve made a shortlist of the reputable companies shown to deliver measurable results and positive ROIs, the final task is to ask your gut instincts. With the right B2B SEO agency behind you, the future of your marketing strategies will look brighter than ever.

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    B2B SEO Agency FAQs

    What is a B2B SEO Agency?

    A B2B SEO agency specialises in search engine optimization services for businesses that sell products or services to other businesses. Unlike B2C (business-to-consumer) SEO, B2B SEO focuses on strategies tailored to the longer sales cycles, higher-value transactions, and more complex decision-making processes typical in the B2B marketplace.

    How does B2B SEO differ from B2C SEO?

    B2B SEO and B2C SEO differ primarily in their target audiences and marketing strategies. B2B SEO targets the needs, interests, and challenges of individuals making purchasing decisions on behalf of their organisations, requiring content that is more informative, detailed, and tailored to industry-specific keywords. B2C SEO, on the other hand, targets broader consumer audiences with strategies designed to appeal to individual needs, emotions, and immediate benefits.

    What services do B2B SEO agencies offer?

    B2B SEO agencies offer a range of services designed to increase online visibility and attract high-quality leads from other businesses. These services include keyword research, content creation and optimisation, link building, technical SEO audits, on-page SEO, off-page SEO, and performance analytics. Agencies often tailor their services to align with specific industry requirements and client objectives.

    Why is SEO important for B2B companies?

    SEO is crucial for B2B companies because it helps them become more visible in search engine results, driving organic traffic from potential business clients. Effective SEO strategies improve the quality and quantity of leads, enhance brand credibility, and support content marketing efforts. Since B2B decision-makers often research extensively before making purchase decisions, being highly ranked in search results can significantly impact a company's ability to attract and engage potential clients.

    How do I choose the right B2B SEO agency for my business?

    Choosing the right B2B SEO agency involves several considerations, including the agency's experience in your specific industry, their track record of success with similar companies, the range of services they offer, their approach to client communication and reporting, and their ability to understand and align with your business goals. It's also important to evaluate case studies or testimonials from previous clients and to discuss your expectations and budget during the initial consultation.