Demand Generation For B2B SaaS & Tech Companies
Build awareness, generate demand and grow pipeline
We help you Get in front of your target audience and build trust with them before your competitors get out of bed. Stand out in a crowded marketplace with Gripped’s demand generation services.
97% of your market aren't ready to buy. Build trust with them so they choose you when they are.
why we focus on demand generation
Only 3% of your market are actively searching for a solution. This is often where your competitors are focused and is expensive to target and solely rely on. Demand generation focuses on not only capturing that 3% of the market but also creating future demand in the 97% not currently buying, so when they become in the market they know, trust and choose you.
Understanding your ICP
We work with you to understand your Ideal Customer Profile, capturing active demand while building future interest with targeted messaging that resonates with decision-makers and influencers, aligned with your growth goals.
Content that captivates and educates
Our demand generation strategies create content that’s compelling and relevant. We obsess over your audience, the pains they feel, the way they research and buy, and craft the right content assets that help explain your view of their world, showcase expertise and build trust.
Multi-channel engagement for maximum reach
- Using search marketing to capture existing demand
We leverage search marketing's high intent to engage audiences actively seeking solutions, positioning your brand as the answer to their needs. - Targeting the right audience on social platforms
Through precise targeting on social platforms, we ensure the content we create reaches the people most relevant to your solution. This laser-focused approach allows us to speak directly to your audience’s specific pains and needs, building credibility and relevance. - Combining high-intent and retargeting for long-term engagement
Over time, we combine high-intent search with strategic retargeting, staying top of mind and reinforcing trust with those who have previously engaged. This creates a long term presence that guides prospects from awareness to conversion.
Meet your future prospects early
We help engage your ideal customers early, drive demand and increase lead flow.
Trusted by B2B SaaS and tech companies
"Gripped are extremely strategic and have guided us on this journey expertly. More than marketing, they get the business challenge we are trying to solve and are constantly adapting to what makes sense for us rather than a cookie-cutter solution. Their project management is the best I have experienced from a vendor."
Irina Dzhambazova
Head of Marketing
"The team and resources assigned to our account has been brilliant. They've spent numerous days getting to know and onboarding us as a partner. We trust their judgments. strategy and tactics, and we're impressed with the standard of their communication and the outputs they've produced for us!”
Adele Quinn
VP of Growth
“Gripped truly acts as part of our team. They take the time to understand, challenge and debate. The relationship has been exceptional; they're proactive and never rest on their laurels”.
Antonia Edmunds
Head of Growth
“With Gripped, we work as one team, collaborating, planning, bringing ideas to the table, and forming those. This is different to other agencies I've worked with who seem to push their strengths and ideas whilst not hearing our own”.
Charlie Hooper
Marketing Manager
“The thing we love about Gripped is they're always proactive and love collaborating — the calls we have are incredibly valuable as we bounce ideas off each other and then agree on a direction that aligns with our current priorities, they don't wait for you to tell them what to do”.
Connor Shugrue
Global Digital Marketing Manager
“We started from a base of near-zero. Gripped focused on content marketing to grow qualified traffic to our website. Traffic exceeded targets and our customers regularly gave unsolicited feedback on the quality of articles”.
Rael Cline
Co-Founder & CEO
“Gripped have helped us change the way the market perceives us through their content. Our new website gives us a presence we can be proud of and finally we know that marketing is contributing towards our growing revenue”.
Troy Platts
Co-Founder & CEO
"Gripped's knowledge and flexibility is really impressive. They work with you like an extension of your team, not an agency. Inbound leads have increased by 40% since working with them. our business profit has in turn doubled”.
Simon Riddlesden
Chief Commercial Officer
A demand generation team that feels like your own
Always proactive, always leading. We’re listeners, collaborators, teachers — working in the way that suits you to drive your strategy forward.
Strategy
Align sales and marketing with demand generation strategies that drive revenue growth.
Content
Be the go-to expert in your niche with thought leadership-driven content.
SEO
Get found in search for the most relevant and highest intent keywords.
Paid search
Capture demand from prospects that actively search for solutions like yours.
Paid social
Start building trust with the majority of your market who aren’t ready to buy.
Earned social
Cut through the noise of social platforms and get the opinions of your thought leaders heard.
Websites
Evolve your site to mirror your sales process and drive more demand to your sales team.
MarTech
Get more from the platforms that underpin your processes, data and growth decisions.
Focused on revenue, not fluff
You can’t put vanity metrics in the bank. We focus on driving growth and scaling your sales conversations, pipeline and profitable revenue.
£2.1m in pipeline generated in their last financial year from inbound marketing.
£2m return from £20k paid media budget (10,000% ROAS).
Inbound marketing strategy led to a successful acquisition by Optimizon.
How to buy from us
Every business is at a different stage in their search journey. To get to a price we need to understand your current challenges and needs, and select the right set of channels and tactics that are tailor-made for where you are today and what you’re trying to achieve.
B2B demand generation pricing
We’re agile workers, tapping into the right resource at the right time. All delivered in a straightforward subscription service.
Growth audit
FREE
Speak to one of our growth experts and get a free audit of your website performance, buying journey and messaging set against up to three of your closest competitors.
Growth package
Starting from £7,500 / month
You've got a go-to-market strategy but lack the resources to execute it. You need support getting the foundations in place to generate more demand and pipeline.
Scale package
Starting from £12,500 / month
You're struggling to align sales and marketing and targets are being missed. You need help optimising and scaling your go-to-market strategy to drive profitable growth.
Consult with a SaaS and tech marketing specialist today
Start with a complimentary digital sales and marketing review.
Fill in the form and schedule a chat with our experts.
What will you get on the call?
-
Helpful advice and guidance
-
No sales pitches or nonsense
-
No obligations or commitments
Demand Generation Agency FAQs
Demand generation is a broad strategy focused on creating interest, building awareness, and nurturing audiences throughout their buyer journey, not just when they’re ready to convert. While lead generation captures contact information for interested prospects, demand generation focuses on engaging potential buyers, educating them, and driving them toward your solution over time.
Demand generation is a long-term strategy designed to create lasting brand awareness and trust. While some initial results, like engagement metrics, can be seen within a few weeks, significant pipeline growth often requires consistent effort over several months. This allows time to build meaningful relationships and capture both active and future demand.
We use a multi-channel approach to reach your audience wherever they spend time. This includes search engine marketing (SEO and paid search), social media platforms, email campaigns, display advertising, and content marketing. Each channel is selected based on your audience’s preferences and your unique business goals.
Success is tracked through key performance indicators (KPIs) tailored to your goals. These typically include metrics like website traffic, engagement rates, lead quality, conversion rates, and pipeline growth. We provide regular, transparent reporting to show the impact of each campaign and guide any needed adjustments.
By creating valuable, educational content, demand generation builds awareness and trust with audiences before they’re ready to buy. Through retargeting and consistent engagement across channels, we stay top-of-mind with your target market, so when they do begin searching for a solution, they’re more likely to consider your brand first.