B2B Social Media Agency for SaaS & Tech
Become the go-to expert on your niche
Social media that builds you a presence where your target audience is and positions you as a thought leader in your B2B SaaS or tech niche.
B2B buying habits have changed. Social media is one of 20+ touchpoints needed for qualified leads.
Become a thought leader in your niche
Personal profiles hold more power than your company ones. It’s important to remain visible as a company, but human connections have the ability to build trust faster.
Gripped will help stakeholders within your business own a topic niche within your category niche and position them as experts in that area. We’ll help you build a relevant audience that naturally leads to business introductions over time.
It's not all about you
B2B businesses are too eager to force a click away from a platform and to their site. You need to be able to engage your audience where they consume content.
B2B buyer journeys aren’t linear and it takes multiple touchpoints before someone makes themselves known to you. Too may try and force sales conversations at the wrong time, but by consistently providing value where your audiences are, you’ll be the one they think of when they become in-market to buy.
Match the right content to the right platform
Social media has never been so noisy. Different social media platforms (and profiles) suit different types of content — not everything should be posted everywhere.
We’ll find the right balance between thought leadership, your company voice and your employer brand across your social media channels and stakeholder’s profiles. Our focus is on maximising valuable engagement over time and increasing visibility of your business to the right people.
Leverage audience targeting
Earned social is a long-term investment that takes time and effort to build. The best B2B social media strategies compliment earned social with paid social tactics.
Get your most valuable and engaged with content in front of your target audience and start building trust and authority. Ensure your business and its thought leaders are as visible as they can be to create more sustainable demand.
Trusted by B2B SaaS and tech companies
"Gripped are extremely strategic and have guided us on this journey expertly. More than marketing, they get the business challenge we are trying to solve and are constantly adapting to what makes sense for us rather than a cookie-cutter solution. Their project management is the best I have experienced from a vendor."
Irina Dzhambazova
Head of Marketing
"The team and resources assigned to our account has been brilliant. They've spent numerous days getting to know and onboarding us as a partner. We trust their judgments. strategy and tactics, and we're impressed with the standard of their communication and the outputs they've produced for us!”
Adele Quinn
VP of Growth
“Gripped truly acts as part of our team. They take the time to understand, challenge and debate. The relationship has been exceptional; they're proactive and never rest on their laurels”.
Antonia Edmunds
Head of Growth
“With Gripped, we work as one team, collaborating, planning, bringing ideas to the table, and forming those. This is different to other agencies I've worked with who seem to push their strengths and ideas whilst not hearing our own”.
Charlie Hooper
Marketing Manager
“The thing we love about Gripped is they're always proactive and love collaborating — the calls we have are incredibly valuable as we bounce ideas off each other and then agree on a direction that aligns with our current priorities, they don't wait for you to tell them what to do”.
Connor Shugrue
Global Digital Marketing Manager
“We started from a base of near-zero. Gripped focused on content marketing to grow qualified traffic to our website. Traffic exceeded targets and our customers regularly gave unsolicited feedback on the quality of articles”.
Rael Cline
Co-Founder & CEO
“Gripped have helped us change the way the market perceives us through their content. Our new website gives us a presence we can be proud of and finally we know that marketing is contributing towards our growing revenue”.
Troy Platts
Co-Founder & CEO
"Gripped's knowledge and flexibility is really impressive. They work with you like an extension of your team, not an agency. Inbound leads have increased by 40% since working with them. our business profit has in turn doubled”.
Simon Riddlesden
Chief Commercial Officer
Content that starts conversations
We don’t believe in teaching audiences to suck eggs. Start creating expert content that engages and builds credibility in your niche.
Feel like you’re just doing social for the sake of it?
Gripped will help you create and share meaningful content that gets your audience talking about you.
A social media team that feels like your own
We’ve pulled together an expert team of specialists that think like in-house marketers and consider the whole buying journey.
Marketing Account Manager
Your dedicated Marketing Account Manager has the B2B marketing knowledge to guide your decisions and tie everything together, tapping into the right specialist resource at the right time to drive your B2B social media strategy forward, keeping you up to date every step of the way.
Social Media Strategist
Your Social Media Strategist will help you build a presence across the right social media channels. They’ll combine earned and paid tactics to educate, nurture, and convert prospects into sales conversations.
Content Specialist
Through a combination of desk-based research and tapping into your team's expertise, your Content Specialist will create unique and interesting angles that position you as a thought leader within your niche and start conversations with your target audience.
Copywriter
You have a split second to capture someone’s attention on social media. Your copywriter will take your propositions and help craft compelling statements and narratives for social assets that engage and convert.
CRO Specialist
Social media doesn’t end when someone clicks on your post. Your CRO specialist will help create considered journeys from social media platforms to your site that convert prospects at the right time.
Creative Designer
First impressions count, and there’s a lot of competition fighting to be seen. Your designer will create eye-catching creatives that ensure your message doesn’t get lost in the crowd.
Focused on revenue, not fluff
You can’t put vanity metrics in the bank. We focus on driving growth and scaling your sales conversations, pipeline and profitable revenue.
£2.1m in pipeline generated in their last financial year from inbound marketing.
£2m return from £20k paid media budget (10,000% ROAS).
Inbound marketing strategy led to a successful acquisition by Optimizon.
How to buy from us
Every business is at a different stage in their search journey. To get to a price we need to understand your current challenges and needs, and select the social media services that are tailor-made for where you are today and what you’re trying to achieve.
B2B social media agency pricing & packages
We want to make buying from us as simple as possible. So you’ll see below we’ve tried to give you an idea of the different ways to engage us, the starting costs and what changes that price.
Rapid audit
FREE
You’ll get a skinny audit that looks at your social presence and website performance benchmarked against your three closest competitors, and how to improve it.
Social management (Content + earned social)
Starting from £3,500 / month
We’ll create a social media strategy that combines content marketing and earned social to build your social presence and engage your audience. The pace of execution dictates the monthly cost.
Social media marketing (Content + earned social + paid social)
Starting from £5,000 / month
We’ll create a social media strategy that ties together earned and paid social to work in harmony to drive demand. The pace of execution and number of paid campaigns dictates the monthly cost.
Full digital marketing engagement
Starting from £7,500 / month
A combination of demand capture and demand creation (including paid social) tactics will be proposed that align with your goals and drive revenue growth. The pace of execution and breadth of tactics needed dictates the monthly cost.
Consult with a SaaS and tech marketing specialist today
Start with a complimentary digital sales and marketing review.
Fill in the form and schedule a chat with our experts.
What will you get on the call?
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Helpful advice and guidance
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No sales pitches or nonsense
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No obligations or commitments
B2B social media agency FAQs
A social media agency can help a B2B company improve its online presence, reach a wider audience, and increase customer engagement, thereby positively impacting sales.
Services offered by such agencies typically include social media management, content creation, social media advertising, and often extend to community management.
These agencies have extensive knowledge and experience to develop a strategy tailored to your company's unique needs, with a robust understanding of different social media platforms and how to engage B2B audiences effectively.
B2B agencies specialise in strategies tailored to the unique needs and decision-making processes of businesses, which tend to be more rationale-based and longer term compared to B2C. B2B social media agencies are adept at targeting multiple stakeholders within an organisation and aligning social strategy with broader business goals.