B2B Social Media Agency for SaaS & Tech

Become the go-to expert on your niche

Social media that builds you a presence where your target audience is and positions you as a thought leader in your B2B SaaS or tech niche.

Fog horn and web page
Profit Share Scheme

B2B buying habits have changed. Social media is one of 20+ touchpoints needed for qualified leads.

Content Marketing

Become a thought leader in your niche

Personal profiles hold more power than your company ones. It’s important to remain visible as a company, but human connections have the ability to build trust faster.

Gripped will help stakeholders within your business own a topic niche within your category niche and position them as experts in that area. We’ll help you build a relevant audience that naturally leads to business introductions over time.

Group 2234
Frame 384
Frame 384

It's not all about you

B2B businesses are too eager to force a click away from a platform and to their site. You need to be able to engage your audience where they consume content.

B2B buyer journeys aren’t linear and it takes multiple touchpoints before someone makes themselves known to you. Too may try and force sales conversations at the wrong time, but by consistently providing value where your audiences are, you’ll be the one they think of when they become in-market to buy.

Group 2310 (1)

Match the right content to the right platform

Social media has never been so noisy. Different social media platforms (and profiles) suit different types of content — not everything should be posted everywhere.

We’ll find the right balance between thought leadership, your company voice and your employer brand across your social media channels and stakeholder’s profiles. Our focus is on maximising valuable engagement over time and increasing visibility of your business to the right people.

Group 2310 (1)
Lead-gen-1-1-png (1)
Lead-gen-1-1-png (1)

Leverage audience targeting

Earned social is a long-term investment that takes time and effort to build. The best B2B social media strategies compliment earned social with paid social tactics.

Get your most valuable and engaged with content in front of your target audience and start building trust and authority. Ensure your business and its thought leaders are as visible as they can be to create more sustainable demand.

Trusted by B2B SaaS and tech companies

Content that starts conversations

We don’t believe in teaching audiences to suck eggs. Start creating expert content that engages and builds credibility in your niche.

Thought leadership

Share your business's expertise and stakeholders' viewpoints to your target audience. Create thought leadership that helps prospects overcome their challenges, builds trust, and view you as the go-to solution when they are in-market to buy.

Content downloads

Turn strangers into leads with compelling content. From planning to production we’ll create the right content and promote it across earned and paid social channels to convert prospects across the funnel and build a picture of the organisations interested in what you have to say.

Social proof

Customer wins, success stories and testimonials should be a regular part of your social media strategy. We’ll interview the right people from your organisation to create and promote social proof that builds trust with your audience.

Interactive content

Whether it’s on-site or content pushed over social, we’ll test creative and interactive formats with your audience to find the content that both engages and converts your target audience.

Ad copy & creatives

B2B businesses invest a lot into paid advertising, and most don’t know how to get the best results. We’ll plan, create, and manage paid social campaigns that leverage earned social posts, build trust with your audience and ultimately drive sales conversations.

Video content

In B2B SaaS and tech there are often propositions that are better explained visually. We’ll help you bring complex propositions to life through video content, and get your stakeholders talking about their expertise in front of your target audience.

Feel like you’re just doing social for the sake of it?

Gripped will help you create and share meaningful content that gets your audience talking about you.

A social media team that feels like your own

We’ve pulled together an expert team of specialists that think like in-house marketers and consider the whole buying journey.

GRIPPEDOFFICE_03.2022_ARC.tombiddle_TB.jpg0017

Marketing Account Manager

Your dedicated Marketing Account Manager has the B2B marketing knowledge to guide your decisions and tie everything together, tapping into the right specialist resource at the right time to drive your B2B social media strategy forward, keeping you up to date every step of the way.

TEST

Social Media Strategist

Your Social Media Strategist will help you build a presence across the right social media channels. They’ll combine earned and paid tactics to educate, nurture, and convert prospects into sales conversations.

COPY

Content Specialist

Through a combination of desk-based research and tapping into your team's expertise, your Content Specialist will create unique and interesting angles that position you as a thought leader within your niche and start conversations with your target audience.

GRIPPEDOFFICE_03.2022_ARC.tombiddle_TB.jpg0115

Copywriter

You have a split second to capture someone’s attention on social media. Your copywriter will take your propositions and help craft compelling statements and narratives for social assets that engage and convert.

A Gripped strategist mapping out a marketing strategy on a whiteboard.

CRO Specialist

Social media doesn’t end when someone clicks on your post. Your CRO specialist will help create considered journeys from social media platforms to your site that convert prospects at the right time.

GRIPPEDOFFICE_03.2022_ARC.tombiddle_TB.jpg0157

Creative Designer

First impressions count, and there’s a lot of competition fighting to be seen. Your designer will create eye-catching creatives that ensure your message doesn’t get lost in the crowd.

Gripped delivers results worth shouting about

We’re obsessed with growing B2B SaaS & tech businesses. Read some of our success stories below.

Alight_ID_Company_Grad_RGB_Black_ColourOption1 (1)
  • 166% increase in lead to pipeline ratio
  • 383% increase in pipeline deals
  • £134,000+ revenue in 6 months (170% ROI)
Nozzle Logo Square
  • 477% increase in organic web sessions
  • 960% increase in demos
  • Established run rate of 200+ monthly leads
Black Di logo stacked
  • 173% increase in organic web sessions
  • 1540% increase in sales conversations
  • Successful exit acquisition by Epicor

How to buy from us

Every business is at a different stage in their search journey. To get to a price we need to understand your current challenges and needs, and select the social media services that are tailor-made for where you are today and what you’re trying to achieve.

B2B social media agency pricing & packages

We want to make buying from us as simple as possible. So you’ll see below we’ve tried to give you an idea of the different ways to engage us, the starting costs and what changes that price.

Performance Icon

Rapid audit

FREE

You’ll get a skinny audit that looks at your social presence and website performance benchmarked against your three closest competitors, and how to improve it.

Martech and Marketing

Social management (Content + earned social)

Starting from £3,000 / month

We’ll create a social media strategy that combines content marketing and earned social to build your social presence and engage your audience. The pace of execution dictates the monthly cost.

Digital Marketing Strategy

Social media marketing (Content + earned social + paid social)

Starting from £5,000 / month

We’ll create a social media strategy that ties together earned and paid social to work in harmony to drive demand. The pace of execution and number of paid campaigns dictates the monthly cost.

Results

Full digital marketing engagement

Starting from £7,500 / month

A combination of demand capture and demand creation (including paid social) tactics will be proposed that align with your goals and drive revenue growth. The pace of execution and breadth of tactics needed dictates the monthly cost.

Consult with a SaaS and tech marketing specialist today

Start with a complimentary digital sales and marketing review.
Fill in the form and schedule a chat with our experts.

What will you get on the call?

  • Helpful advice and guidance

  • No sales pitches or nonsense

  • No obligations or commitments

Frame 15761 (2)

B2B social media agency FAQs

A social media agency can help a B2B company improve its online presence, reach a wider audience, and increase customer engagement, thereby positively impacting sales.

Services offered by such agencies typically include social media management, content creation, social media advertising, and often extend to community management.

These agencies have extensive knowledge and experience to develop a strategy tailored to your company's unique needs, with a robust understanding of different social media platforms and how to engage B2B audiences effectively.

B2B agencies specialise in strategies tailored to the unique needs and decision-making processes of businesses, which tend to be more rationale-based and longer term compared to B2C. B2B social media agencies are adept at targeting multiple stakeholders within an organisation and aligning social strategy with broader business goals.