Are we a good fit? Your time is valuable, and we don't want to waste it.
We take a different approach from most B2B agencies, and we like to understand early on whether we'd be a good fit for one another.
We believe in partnerships for the long term. We know that if we're aligned and understand one another, then we can be successful.
We're all about finding a good fit.
With that in mind, we thought it'd be useful to articulate our values and beliefs.
Our customer retention rate is essential to us, and that means we need to be diligent during our early conversations to ensure that we can build a deep relationship that delivers value. If we don't think we can make a success of our relationship, we'll tell you; we'll always be open, frank and realistic.
The more we know, the better we'll be, warts and all.
We want to know the good, the bad, and the ugly. Armed with that we'll get under the skin of your challenges and work with you as a partner. Equally, we have opinions, and we're not afraid to give.
We want to be your trusted advisor, who gives push back when required and guides you to success. We want to share our experience and knowledge, and if you're open to ideas, views and debate, then we think growth is just around the corner.
Gripped works with businesses that have an optimistic vision of the future. They're looking to have a positive impact on their customers working lives, and they see technology as the enabler. With that in mind, we work best with companies that treat their employees well and offer a respectful environment for them to prosper. We expect our customers to treat our team in the same way.
We don't promise the earth. We do, however, commit to building a growth marketing model that works for you. There is no one-fits-all solution, but we'll test, fail and quickly iterate to the right answer for your business. If something goes wrong, and let's be honest now and again, they do. We'll admit it and work to resolve the problem.
We're after longer-term relationships. And that's the way you'll get the best out of us. If you're looking for a quick fix or overnight results to impress an investor then we might not be the right fit. There are certainly quick wins we can implement, but to get true value from our relationship you'll need to be willing to invest time into building a growth engine.
We have some fundamental beliefs that make us and our customers successful.
Growth is science, not art.
We're not the colouring-in department. We love to see sales close and how marketing impacts growth. We like to keep score. We like to measure things so we can improve. Without metrics, goals and objectives, how do we know if we're winning? We use these metrics to continually improve the things that we do.
B2B buyers have changed.
We believe that B2B buyers have changed over the last ten years & they expect more from the people they buy from and partner with. They expect digital experiences, they expect openness and honesty and they want to guide themselves to the answer before speaking to a salesperson.
Outbound is old hat and less effective.
There is still room in your plan for outbound. But we think things should be done with a relationship-focused in mind to help prospects. We look to help prospects to the right answer, in their own time.
Digital first, digitial always.
Digital should be central to marketing and sales. Buyers expect digital interactions, but digital interactions with a human element that positively impacts customer experience. Your digital presence is now more important than ever before.
Content is king for B2B growth
Content plays a critical role in B2B sales and marketing. And good content puts the reader at the centre and not your product. With great content you demonstrate expertise, deliver value and build trust without ever meeting your prospect.
Partnerships + Outcomes = Value
We're outcome focused and we work as equal partners. Old supplier models are dead. To get true value, you need to value the relationship.
Marketing beyond marketing.
Anyone with a customer-facing role has a part to play in a successful go-to-market strategy and should be part of your marketing efforts.
B2B companies change for the better with Gripped.
"Gripped have upped our content and digital marketing game, allowing us to free up our internal resources. The content Gripped produce has driven more engaged visitors to our website and increased inbound inquiries."
"We brought Gripped on-board when I had no digital marketing resource internally. Their primary focus was to turn off all inefficient paid advertising and help us to optimise as we rebuilt several channels from the ground up. They also aligned corresponding HubSpot assets to the new initiatives. They were always willing to help, very responsive, and nice people to have on our team."