B2B SaaS & tech paid search agency
Take the pain out
of paid search
Reduce wasted spend and create a path to purchase with hyper-personalised paid search campaigns for B2B SaaS and tech businesses.
B2B paid search, the Gripped way
You’re using freelancers to manage paid search campaigns or have an existing agency that just aren’t aligned to the metrics you care about. You’re getting poor-fit leads and need more return from your budget.
Start with the 3% of your market who are ready to buy
There’s structured demand for your solution — let’s get you in front of it. Stop wasting money on the wrong audiences and create a streamlined search funnel that converts prospects into sales conversations.
Capture the low hanging fruit
Your target audience are searching for solutions like yours right now. If you’re not in front of them, someone else is.
We’ll find the fastest routes to revenue, and build campaigns around the demand that already exists for your solution. We’ll force you to niche down to find the most cost-effective ways to start sales conversations.
Be a market research team
Your sales team are a thesaurus of search terms. They speak to prospects day in, day out, and have insights on how they are framing problems and searching for solutions.
From these insights, new messaging, and ongoing keyword research, paid search can become your rapid testing ground to learn how to find, resonate with and convert your target audience.
Create paths to purchase
Demand exists across the funnel. Someone researching how to solve their challenges this month could be a sales conversation next month.
From content that educates them on their problems, to useful solution comparisons, to proposition-focused landing pages, we’ll ensure you're visible at every stage of the journey across paid search.
Optimise for the metrics that matter
Too often B2B businesses and agencies are solely focused on metrics that exist within ad platforms. This leads to the wrong targeting, poor-fit leads and campaigns that aren’t aligned to sales outcomes.
We’ll go beyond what’s in the platform and get a true understanding of how campaigns are affecting revenue generation and optimise for this.
What our clients have to say...
Content that converts
Stand out from the competition and capture demand across the funnel, building awareness in those researching solutions like yours, and converting those already in a buying process.
Struggling to get ROI from your paid search campaigns?
We’ll audit, strategise, create and manage your paid search campaigns with a focus on what matters — revenue.
A paid search team that feels like your own
We’ve pulled together an expert team of specialists that think like in-house marketers and consider the whole buying journey.
Marketing Account Manager
Your dedicated Marketing Account Manager has the B2B marketing knowledge to guide your decisions and tie everything together, tapping into the right specialist resource at the right time to drive your B2B paid search strategy forward, keeping you up to date every step of the way.
Your Search Strategist will combine paid and organic channels to capture demand from your target audience. They’ll continuously optimise your paid search campaigns with a focus on what’s driving sales conversations, pipeline and revenue.
First impressions count, and that couldn’t be truer with paid search. Your copywriter will take your propositions and help craft compelling statements and narratives for search ads that engage and convert leads.
Through a combination of desk-based research and tapping into your team's expertise, your Content Specialist will create content that guides prospects to the next stage of their buying journey, with your business front of mind.
Landing pages are an essential part of paid search campaigns. Your CRO Specialist will ensure they are optimised to convert propsects who are ready, and push those that aren’t to the next natural step.
There’s competition fighting for search ad space. Your designer will create engaging designs for extensions that take up more real estate, and produce considered landing page designs that convey your message and convert prospects.
Focused on metrics that matter
We’re obsessed with growing B2B SaaS & tech businesses. Read some of our success stories below.
- 166% increase in lead to pipeline ratio
- 383% increase in pipeline deals
- £134,000+ revenue in 5 months (170% ROI)
- 477% increase in organic web sessions
- 960% increase in demos
- Established run rate of 200+ monthly leads
- 173% increase in organic web sessions
- 1540% increase in sales conversations
- Successful exit acquisition by Epicor
How to buy from us
Every business is at a different stage in their search journey. To get to a price we need to understand your current challenges and needs, and select the search marketing services that are tailor-made for where you are today and what you’re trying to achieve.
B2B SaaS & tech paid search agency pricing
We want to make buying from us as simple as possible. So you’ll see below we’ve tried to give you an idea of the different ways to engage us, the starting costs and what changes that price.
You’ll get a skinny audit that looks at your search presence and website performance benchmarked against your three closest competitors, and how to improve it.
Paid search audit
Starting from £2,000 (one-off cost)
You’ll get a deep dive into the current state of your paid search performance and be given recommendations on how to improve it. The number of campaigns and destinations that need auditing dictates the cost.
Search marketing (Content + SEO + PPC)
Starting from £5,000 / month
After understanding your position, we’ll create a search marketing strategy that ties together paid and organic search to work in harmony to drive demand. The pace and scale of execution and the number of paid campaigns dictate the monthly cost.
Paid search management
Starting from £3,000 / month
We’ll audit what exists and develop your paid search strategy and balance thinking, planning, and execution of paid search into monthly resources. The amount and type of resources you need dictates the monthly cost.
Full digital marketing engagement
Starting from £7,500 / month
We'll propose a combination of demand capture (including paid search) and demand creation tactics across different marketing channels. All are aligned with your goals and driving revenue growth. The pace of execution and breadth of tactics needed dictates the monthly cost.
B2B paid search agency FAQs
By offering services like PPC campaigns, keyword research, ad copy creation, and landing page optimisation, a B2B paid search agency can help increase your visibility on search engines. They help businesses get their ads in front of people actively searching for solutions like theirs, which can increase lead generation.
Keyword research helps identify the terms and phrases your target audience is using on search engines, allowing you to create targeted ad campaigns that resonate with them. B2B paid search agencies will assess the relevancy and volumes of keywords, and use the right match types to make you show for all the possible search variations that are related to that keyword.
B2B paid search agencies use highly-targeted PPC campaigns, keyword research, and landing page optimisation to reach the most relevant audience for your business. By attracting high-quality prospects and providing them with relevant, engaging content, these agencies can significantly improve your lead generation.
What paid search challenges keep you up at night?
Schedule a time that suits to speak with a B2B paid search expert. Complete the form to choose a date and time that works for you.
What will you get?
- An informal chat about your business
- Helpful advice and guidance around your paid search challenges
- No sales pitches or nonsense
- No obligations or commitments