Get articles and insights directly in your inbox. Subscribe today.
Finding the right B2B marketing partner for your business is crucial. Marketing your products or services to other businesses is a whole different beast compared to B2C marketing, so you need an agency that knows how to get it right if you’re going to generate qualified leads and drive business growth.
Fortunately, there are some first-class agencies that offer stellar options to improve your digital sales and marketing. To help we’ve pulled together a list of ten of the best B2B marketing agencies in London in 2020 and beyond. The list isn’t meant to be conclusive, but provides you with a starting point to get your agency selection process moving in the right direction.
So here are the best B2B marketing agencies for 2020 and beyond:
Gripped is a results-driven B2B marketing agency that helps customers drive demand, increases lead conversion, pipeline and sales. Those claims are backed by case studies that demonstrate how they delivered growth in traffic by 1567% and a 4300% increase in lead flow for a B2B SaaS business.
Gripped was built from the ground up to help SaaS, tech, IT and service providers. Based on 17 years’ experience, working in-house they have created a digital sales and marketing methodology specifically designed to help B2B SaaS, tech and IT businesses win more customers. Using a combination of content marketing, SEO, automation, paid media and market understanding Gripped helps customers differentiate and focuses on helping build trust with prospects.
You can access a free Growth Audit from Gripped where a growth expert will provide a free assessment of your existing digital sales and marketing presence and performance. The report will provide practical recommendations for where you can improve based on benchmarking your performance against key competitors. You’ll learn how you can:
- Attract and increase relevant visitors to your website
- Convert more visitors into sales leads
- Close more leads into sales
Gripped have also developed, The Founder’s Guide to B2B SaaS Growth focused on how SaaS and tech founders can deliver sustainable, long term, profitable growth. The Gripped team interviewed some of the UK’s most insightful founders on their experiences from start-up to exits of £700 million to £1.6 billion. Gripped provides information on pricing for B2B marketing services here.
Fabrik Brands, or just Fabrik, is a B2B agency offering digital design and branding. The agency has been in operation for over 10 years and features a full-service team of strategists, creatives, developers and more. Fabrik market themselves as “techno-savvy” and focus on both creativity and strategy in their work. They’re passionate about their clients and work with many of them long-term. Based in East London, they welcome clients to their office to see what they do and discuss their projects.
Fabrik has carefully chose a selection of services so that they can concentrate on offering the things that they do best. Services from Fabrik include:
- Digital strategies
- Marketing programs
In addition to digital marketingservices, the agency also offers print services and even signage. They have worked with businesses from a diverse range of industries, from hospitality to retail, financial services and shipping. Although Fabrik claim not to be good at everything, they still offer an extensive range of services.
Looking for a B2B agency to increase lead flow?
We’ll provide you with a free audit of your existing sales and marketing performance and highlight where there are opportunities to increase results and drive growth.
Award-winning agency Gravity market themselves as “down to Earth” and promise to be able to tackle tough briefs. Gravity’s philosophy is Fame, Admiration, Belief, and they aim to put all three of these qualities into all of the brands that they work with. As well as their London office, Gravity also has locations in Kent, Abu Dhabi, New York City, Munich, Copenhagen, São Paulo, Johannesburg and beyond.
Gravity offers services under several categories:
- Strategy and insight – brand and business alignment, brand positioning, brand naming, and more
- Digital – for example, strategy, performance marketing and technology solutions
- Communications – strategy and planning, brand development, advertising
- Public relations – e.g. media relations, promotional events, content generation
The brands featured in their portfolio include Airspace by Airbus, Investec and jet engine manufacturer CFM. The company works with brands around the world in a number of different industries.
Earnest has some very recognisable names in its portfolio, both for other businesses and consumers. They include Canon, YouTube, Instagram, Vodafone and Google. The advertising agency uses “4D thinking” to bring what they see as four essential disciplines together: client services, planning, labs and creative. They believe that each of these four elements needs to be present at any stage of a project. Earnest wants business-to-business marketing to be engaging, inspiring and entertaining, as much as B2C marketing is.
Earnest offers services under six main categories:
Earnest offers a collection of “vital statistics” for B2B marketers, which they have presented in a short film, as well as in a slideshow. They also have downloadable packs of statistics and information for use in your presentations, blog posts and other material. The agency is based in Fitzrovia and has a large team, from partners to creatives and client managers to help you get your brand in front of the right decision makers.
Kuno Creative was started in 2000, first as a traditional digital marketing agency, which has grown to focus on digital marketing. The agency is also a Hubspot Diamond Partner Agency and has won awards for its work. Kuno Creative’s core values include teamwork, being proactive and taking ownership and pride in their work. Kuno invests in their people and expects them to go above and beyond in their work to deliver results to clients.
The key services at Kuno Creative are:
- Inbound marketing
- Demand generation
- Brand experience
- Inbound sales
- Website design
- Video marketing
Kuno works with both B2B and B2C brands to help them meet their business goals and increase sales pipeline, with a diverse range of clients across a wide range of industries. The brand has worked with clients that include business-to-business wholesale distributors, a medical device manufacturer, a major energy supplier and consumer services. Kuno has a diverse team who all blend their strengths to meet client goals delivering increased lead quality for sales opportunities.
Blend offers inbound marketing and sales, websites and HubSpot marketing to B2B companies. They specialise in helping technology businesses and create strategies with a focus on scalability and reliability. Founded in 2010, the company has been focusing on inbound marketing since 2013 and became a HubSpot Partner in 2014, then a Diamond Partner in 2017. They have also won awards for their WordPress and Hubspot website design.
Blend’s services include:
- Inbound marketing – B2Bcontent marketing, lead generation, marketing automation, SEO
- Inbound sales – HubSpot CRM setup, CRM integration, sales enablement, HubSpot Sales setup
- Inbound websites
- SEO strategy
- Lead Nurturing
Although Blend is based in Reading, they work with many London-based brands offering a variety of technology to B2B customers. Their clients include a provider of enterprise telecom expense management services and solutions, an HR SaaS vendor and a cloud hosting company.
The Think Tank
Marketing and PR agency The Think Tank is an international agency based in London. While many B2B marketing agencies are newer, The Think Tank has been in business more than 25 years. Founded on the principles of creative thinking and design, the agency aims to be “questioning and consultative” to provide valuable answers.
The Think Tank offers services including:
- Marketing strategy and insight
- Brand creation and development
- Marketing plans and campaigns
- Marketing analytics
- Press and media relations
- Digital and conversion optimisation
- Content and video services
The Think Tank works across a wide range of industries, including construction, technology, media, travel, property, logistics and more. Some of their clients have included Leica Geosystems, Oracle Netsuite, Jacksons Fencing and Hiver Beers Ltd. They have won awards for content marketing, PR, digital work,ABM and more.
Fox has a focus on facts and results, helping them to demonstrate ROI in their projects. At the same time, they recognise that people are important and need to lead to lead the way in providing information while being interesting and helpful at the same time. They are an integrated marketing agency with a focus on digital and joining a variety of marketing elements together.
The services Fox offers are:
- Integrated campaigns
- Insight, strategy and brand
- B2B PR
- B2B lead generation
- Brand activation
- Events, exhibitions and experiential
- Content and social media marketing
Fox has experience working with a range of industries. Their clients include language learning brand Berlitz, sewing machine company Brother Sewing UK, Virgin Media’s graduate recruitment and global engineering corporation Parker. They have also worked with Tesco Bank, Legal & General, Debenhams and many more. Fox forms long-term relationships with their clients based on solving problems, being open, learning and sharing success.
If you’re looking for a B2B marketing agency with some edge, Birddog could be what you’re looking for. This rebellious agency wants to help you to get B2B marketing right while still helping your brand to be innovative and make some noise. Based in Southwark, the agency has been going for almost 25 years. Started in 1994, Birddog has won multiple awards and recently underwent a rebrand in 2018.
Birddog turns boring information into creative stories to make B2B brands more exciting. Their services include:
- Brand strategy
- Brand positioning
- Brand messaging
- Brand architecture
- Brand identity
As one of the oldest B2B marketing agencies in London dealing with digital marketing, you get a lot of experience when you work with Birddog. They help B2B brands to shake off their corporate image and become more interesting.
An award-winning top 10 global B2B marketing agency, Kingpin Communications certainly have the kind of reputation that will bowl you over. They are growth experts that help technology brands through insight-driven marketing campaigns that engage, nurture and convert audiences within target markets.
Kingpin combine market intelligence, strategy, creativity and content to offer the following services:
- Lead generation
- Channel marketing
- Business development
- Account Based Marketing
- Market research
- Programmatic advertising
- Search Engine Optimisation
- Pay Per Click
- Social media
- Content marketing
The expanse of Kingpin’s services allows them to ensure that you’re reaching the right people, with the right message, using the right channel, at the right time. Through actionable intelligence, they create measurable results that will help your brand succeed in your business objectives and achieve sustainable growth.
Selecting the right agency
Selecting the right B2B marketing agency for your company requires you to know what you want and need. Every agency will offer you something different, so it’s essential to understand just what you want out of your branding and marketing campaigns. Firstly, you need to know what services you require. Some agencies offer a broader range of services and can do everything for you, including PR. Others stick to a more select offering of services. Another thing to consider is whether you want an agency specialising in your industry or if you’re happy with an agency that does it all.
To choose the right marketing agency, spend some time looking at their services and their previous work. Are their current clients in any way similar to you? Look at the website to see what they have to offer, and book a consultation if you want to hear more.
Gripped is a B2B marketing agency based in London. We work with B2B SaaS and Tech business to help them drive demand through digital and inbound marketing.