Over recent years B2B marketing agencies have grown significantly. They provide consulting services such as branding, lead generation, demand generation, graphic design, web development, social media campaigns, SEO (search engine optimization), PPC (pay-per-click) & marketing automation. Most of these agencies focus on providing marketing solutions that help B2B businesses access leads to drive pipeline conversion.
A B2B marketing agency can provide businesses with the necessary resources and expertise to achieve their marketing goals. The right digital marketing agencies can help to increase your visibility, reach, and impact and ultimately drive growth for your business.
In simple terms, a B2B agency is a company that provides services that assist its clients in promoting their businesses. These services include digital marketing, email marketing, brand building, advertising and public relations. They often assist their clients by developing strategies and plans to promote and drive demand and leads for new and existing products and services.
However, with so many agencies, knowing the right fit for your company can be difficult. This article will outline the key factors to consider when choosing a B2B marketing agency and why these factors are crucial to your success.
Finding the right B2B agency partner
Finding the right B2B agency partner for your B2B business is difficult, but crucial. Marketing your products or services to other businesses is a whole different beast compared to B2C marketing, so you need an agency that knows how to get it right if you’re going to generate qualified leads and drive business growth.
Fortunately, there are some first-class agencies that offer stellar options to improve your digital sales and marketing. To help we’ve pulled together a list of the best B2B marketing agencies in London. The list isn’t meant to be conclusive but provides you with a starting point to get your agency selection process moving in the right direction.
So here are the best B2B marketing agencies for 2021 and beyond:
Gripped is a results-driven B2B digital marketing agency that helps customers drive demand, and increases lead conversion, pipeline and sales based on your target audience and ideal buyer. Those claims are backed by case studies that demonstrate how they delivered growth in traffic by 1567% and a 4300% increase in lead flow for a B2B SaaS and B2B technology companies.
Gripped was built from the ground up to help SaaS, tech, IT and service providers. Based on 19 years of experience, working in-house they have created a digital sales and marketing methodology specifically designed to help B2B SaaS, tech and IT businesses win more customers. Using a combination of content marketing, SEO, marketing automation, inbound marketing services, account-based marketing, paid media and market understanding Gripped helps customers differentiate and focuses on helping build trust with prospects, to support your sales team’s success with a complex buying journey.
You can access a free Growth Audit from Gripped where a growth expert will provide a free assessment of your existing digital sales and marketing presence and performance. The report will provide practical recommendations for where you can improve based on benchmarking your performance against key competitors. You’ll learn how you can:
- Attract and increase relevant visitors to your website
- Convert more visitors into sales leads
- Close more leads into sales
- Reduce time in sales cycles
Gripped has also developed, The Founder’s Guide to B2B SaaS Growth focused on how SaaS and tech founders can deliver sustainable, long term, profitable growth. The Gripped team interviewed some of the UK’s most insightful founders on their experiences from start-ups to exits of £700 million to £1.6 billion. Gripped provides information on pricing for B2B marketing services here.
Purple B2B Agency
Purple is a specialist healthcare and B2B full-service marketing agency. Purple is part of HH Global. HH Global has been working as an outsourcing provider since 1991. It serves major global clients and has expanded into over 65 countries with over 4,000 employees. It is their people, their track record for innovation, their commitment to sustainability, and their passion that make them the first choice for some of the world’s most influential brands. They create big, new ideas and deliver smart, on-point campaigns for some of the biggest brands in the world. They bring strategy, campaign development and production together in one place.
B2B clients have access to the following services from Purple:
- Content Strategy
- Content Creation and Distribution
- Account-Based Marketing (ABM)
- Brand and product campaigns
- Demand generation
Torpedo Group is a full-service agency for B2B businesses that believes creativity fuels business growth. By pairing this with strategically sound propositions, Torpedo says they “help [customers] outsmart the competition and win market share”. They specialise in humanising business complexity to help businesses with advanced technology and technical and industrial products to win and retain their best customers. They blend strategic marketing thinking with digital expertise and experience design, to deliver creative solutions that captivate customers, build brand trust and accelerate business growth.
Torpedo offers the following services:
- Marketing Communications and Marketing Campaigns
- Experiential Marketing and Experience Design
- Brand Creation
- Video and Motion
Transmission is a full-service B2B marketing agency delivering solutions for world-class customer experiences – with an eye toward the future. They believe in building connections between providers and customers. Between marketing departments and sales teams. They say they do that with “agility, data-driven intelligence, innovation, and the creativity that only humans can provide”. Transmission has 300 employees to support your in house marketing team. They offer services including:
- Content Development
- Account-Based Marketing
- Email Marketing strategy and execution
- Demand Generation
- Paid Media
- Search Engine Optimisation (SEO)
Twogether is one of a number of award-winning B2B marketing agencies on this list. They have a global presence and position themselves as a full-stack B2B marketing agency. Twogether is proudly part of the Next15 Communications Group, and through their holding company has access to a portfolio of complementary B2B agencies across the globe, offering additional services, insight and value for fully integrated B2B Marketing campaigns. Twogether’s services include:
- Strategic Consulting
- Creative and design
- Digital marketing
- Marketing Communications
- Direct marketing
- Strategy and Planning
- Martech and marketing technologies
- Media Planning and Media Buying
- Account-Based Marketing
Fabrik Brands, or just Fabrik, is a B2B SEO agency offering digital design and branding. The agency has been in operation for over 10 years and features a full-service team of strategists, creatives, developers and more. Fabrik markets itself as “techno-savvy” and focuses on both creativity and strategy in its work to support marketing teams. They’re passionate about their clients and work with many of them long-term. Based in East London, they welcome clients to their offices to see what they do and discuss their projects.
Fabrik has carefully chosen a selection of services so that they can concentrate on offering the things that they do best. Services from Fabrik include:
- B2B Marketing Strategy
- Digital strategies
- Marketing programs across digital marketing channels
In addition to digital marketing services, the full-service agency also offers print services and even signage. They have worked with businesses from a diverse range of industries, from hospitality to retail, financial services and shipping. Although Fabrik claims not to be good at everything, they still offer an extensive range of services.
Award-winning agency Gravity market itself as “down to Earth” and promises to be able to tackle tough briefs. Gravity’s philosophy is Fame, Admiration, and Belief, and they aim to put all three of these qualities into all of the brands that they work with. As well as its London office, Gravity also has locations in Kent, Abu Dhabi, New York City, Munich, Copenhagen, São Paulo, Johannesburg and beyond.
Gravity offers services under several categories:
- Strategy and insight – brand and business alignment, brand positioning, digital marketing strategies, and more
- Digital – for example, strategy, performance marketing and technology solutions
- Communications – strategy and planning, brand development, advertising, digital marketing campaigns
- Public relations – e.g. media relations, promotional events, content generation
The brands featured in their portfolio include Airspace by Airbus, Investec and jet engine manufacturer CFM. The company works with brands around the world in a number of different industries including B2B tech marketing.
Earnest has some very recognisable names in its portfolio, both for other businesses and consumers. They include Canon, YouTube, Instagram, Vodafone and Google. The advertising agency uses “4D thinking” to bring what they see as essential disciplines together: client services, planning, labs, content marketing strategy and creative marketing. They believe that each of these four elements needs to be present at any stage of a project. Earnest wants business-to-business marketing to be engaging, inspiring and entertaining, as much as B2C marketing is.
Earnest offers services under six main categories:
Earnest offers a collection of “vital statistics” for B2B marketers, which they have presented in a short film, as well as in a slideshow. They also have downloadable packs of statistics and information for use in your presentations, blog posts and other material. This B2B content marketing agency is based in Fitzrovia and has a large team, from partners to creatives and client managers to help you get your brand in front of the right decision-makers.
Looking for a B2B agency to increase lead flow?
We’ll provide you with a free growth audit of your existing sales and marketing performance and highlight where there are opportunities to increase results and drive growth.
Kuno Creative was started in 2000, first as a traditional digital marketing agency, which has grown to focus on digital marketing. The agency is also a Hubspot Diamond Partner Agency and has won awards for its work. Kuno Creative’s core values include teamwork, being proactive and taking ownership and pride in their work. Kuno invests in their people and expects them to go above and beyond in their work to deliver results to clients.
The key services at Kuno Creative are:
- Inbound marketing and inbound lead generation
- Demand generation
- Brand experience
- Inbound sales
- Website design
- Email marketing
Kuno works with both B2B and B2C brands to help them meet their business goals and increase sales pipeline, with a diverse range of clients across a wide range of industries. The brand has worked with clients that include business-to-business wholesale distributors, a medical device manufacturer, a major energy supplier and consumer services. Kuno has a diverse team who all blend their strengths to meet client goals delivering increased lead quality for sales opportunities.
Rooster Punk is a creative storytelling agency putting humanity and soul back into B2B marketing. Founded by Paul Cash, over seven years ago Rooster Punk is brand-centric in its approach Rooster Punk helps its B2B customer re-imagine their brand position, story and identity, develop thought leadership and content strategies and create relevant and memorable marketing campaigns. Rooster Punk offer the following services:
- Creative and Brand Strategy
- Account-Based Marketing
- Content Marketing
- PPC and Media Buying
Digital Radish is the brand and ABM agency for high-growth B2B businesses. They work with change-making clients at moments of strategic transition. Founded in London in 2013 when Lorna and Renaye, both client-side marketers at the time, realised they didn’t want to work with the kind of marketing agency that just responded to a brief, they wanted strategic direction. That proved surprisingly hard to find, so they created Digital Radish, the type of marketing agency they wanted to work with.
Since 2013, Digital Radish has built a services portfolio that includes:
Blend B2B Agency
Blend offers inbound marketing and sales, websites and HubSpot marketing to B2B companies. They specialise in helping technology businesses and create strategies with a focus on scalability and reliability. Founded in 2010, the b2b agency has been focusing on inbound marketing since 2013 and became a HubSpot Partner in 2014, then a Diamond Partner in 2017. They have also won awards for their WordPress and Hubspot website design.
Blend’s services include:
- Inbound marketing – B2B content marketing, lead generation, marketing automation, SEO
- Inbound sales – HubSpot CRM setup, CRM integration, sales enablement, HubSpot Sales setup
- Inbound websites
- SEO strategy
- Lead Nurturing
Although Blend is based in Reading, they work with many London-based brands offering a variety of technology to B2B customers. Their clients include a provider of enterprise telecom expense management services and solutions, HR SaaS vendors and a cloud hosting company.
The Think Tank – B2B Agency
Marketing and PR agency The Think Tank is an international agency based in London. While many B2B marketing agencies are newer, The Think Tank has been in business for more than 25 years. Founded on the principles of creative thinking and design, the agency aims to be “questioning and consultative” to provide valuable answers.
The Think Tank offers services including:
- Marketing strategy and insight
- Brand creation and development
- Marketing plans and campaigns
- Marketing Analytics
- Press and media relations
- Digital and conversion optimisation
- Content and video services
The Think Tank works across various industries, including construction, technology, media, travel, property, logistics, etc. Some of their clients have included Leica Geosystems, Oracle Netsuite, Jacksons Fencing and Hiver Beers Ltd. They have won awards for content marketing, PR, digital work, ABM and more.
Fox focuses on facts and results, helping them demonstrate ROI in their projects. At the same time, they recognise that people are important and need to lead the way in providing information while being interesting and helpful at the same time. They are an integrated marketing agency focusing on digital and joining various marketing elements together.
The services Fox offers are:
- Integrated campaigns
- Insight, strategy and brand
- B2B PR
- B2B lead generation
- Branding & digital marketing
- Events, exhibitions and experiential
- B2B content marketing and social media marketing
Fox has experience working with a range of industries. Their clients include language learning brand Berlitz, sewing machine company Brother Sewing UK, Virgin Media’s graduate recruitment and global engineering corporation Parker. They have also worked with Tesco Bank, Legal & General, Debenhams and many more. Fox forms long-term relationships with its clients based on solving problems, being open, learning and sharing success.
Red Lorry Yellow Lorry
Red Lorry Yellow Lorry is a full-service B2B tech, PR and marketing agency. Their team of experts create impactful B2B tech PR and marketing campaigns that drive business growth. They class themselves as a boutique agency that combines deep industry knowledge and a ‘one team’ approach. They offer a range of services that include:
- Brand positioning
- Audience engagement
- Lead generation
- Content Marketing
- Paid Media and Pay Per Click
- Account-Based Marketing
- Sales Enablement
- Channel and Partner Communications
If you’re looking for a B2B marketing agency with some edge, Birddog could be what you’re looking for. This rebellious agency wants to help you to get B2B marketing right while still helping your brand to be innovative and make some noise. Based in Southwark, the agency has been going for almost 25 years. Starting in 1994, Birddog has won multiple awards and recently underwent a rebrand in 2018.
Birddog turns boring information into creative stories to make B2B brands more exciting. Their services include:
- Brand strategy
- Brand positioning
- Brand messaging
- Brand architecture
- Brand identity
As one of the oldest B2B marketing agencies in London dealing with digital marketing, you get a lot of experience when you work with Birddog. They help B2B brands to shake off their corporate image and become more interesting.
An award-winning top 10 global B2B technology marketing agency, Kingpin Communications certainly has the kind of reputation that will bowl you over. They are growth experts that help technology brands through insight-driven marketing campaigns that engage, nurture and convert audiences within target markets.
Kingpin combines market intelligence, strategy, creativity and content to offer the following services:
- Lead generation
- Channel marketing
- Business development
- Account-Based Marketing
- Market research
- Programmatic advertising
- Search Engine Optimisation
- Pay Per Click
- Social media
- Content marketing
The expanse of Kingpin’s services allows them to ensure that you’re reaching the right people, with the right message, using the right channel, at the right time. Through actionable intelligence, they create measurable results that will help your brand succeed in your business objectives and achieve sustainable growth.
What is a B2B Marketing Agency?
What is a B2B marketing agency? This is a question that comes up quite often, especially among businesses that want to promote their products and services. So what exactly is a B2B marketer? And why should you choose them over other types of agencies? Let’s take a closer look at this type of marketer and explore some of the key differences between them and other agencies.
A B2B (business-to-business) marketing agency primarily promotes a company’s products or services to other companies. This means they focus less on selling to consumers and more on providing value to clients.
There are two main reasons why you should consider choosing a B2B marketing agency:
1. They have experience working with similar industries and clients.
2. Their team members are highly skilled and experienced professionals.
Experience and Expertise
One of the most important factors to consider when choosing a B2B marketing agency is their level of experience and expertise. The agency you choose should have a proven track record of delivering successful marketing campaigns for other businesses in your industry.
This expertise will ensure that your agency has a deep understanding of your target market and the most effective marketing strategies to reach them. A B2B marketing agency with experience in your industry will also provide valuable insights and recommendations and help you stay ahead of the competition.
Another important factor to consider when choosing a B2B marketing agency is its range of services. The agency you choose should be able to provide a full suite of marketing services, including market research, strategy development, and implementation.
A comprehensive range of services will ensure that your agency is equipped to handle all of your marketing needs and will provide you with a single point of contact for all of your marketing efforts. This will simplify the process of working with a marketing agency and help to ensure that your marketing campaigns are integrated and effective.
Communication and Collaboration
Effective communication and collaboration are key to the success of any marketing campaign. The B2B marketing agency you choose should be able to communicate effectively with your team and be willing to work closely with you to achieve your marketing goals.
Good communication and collaboration will ensure that your agency can understand your needs and objectives and help ensure that your marketing campaigns are aligned with your business goals. It will also help to build a strong, long-term relationship between your business and your marketing agency, which is crucial to the success of your marketing efforts.
Pricing and Contracts
When choosing a B2B marketing agency, the final factor is its pricing and contracts. The agency you choose should be transparent about its pricing and provide a clear, written contract that outlines the services it will provide and the terms of the agreement.
A clear, written contract will ensure no surprises and will help prevent any misunderstandings or disputes down the line. It will also help to ensure that you are getting value for your investment and will help to ensure that your marketing campaigns are successful.
Selecting the right agency
Selecting the right B2B marketing agency (or digital marketing agencies) for your company requires knowing what you want and need. Choosing the right B2B marketing agency is crucial to the success of your marketing efforts. By considering factors such as experience and expertise, services offered, communication and collaboration, and pricing and contracts, you can be sure that you are choosing an agency that will help you to achieve your marketing goals and drive growth for your business.
Every agency will offer you something different, so you must understand what you want out of your branding and marketing campaigns. Firstly, you need to know what services you require. Some agencies offer a broader range of services and can do everything for you, including PR. Others stick to a more select offering of services. Another thing to consider is whether you want an agency specialising in your industry or if you’re happy with an agency that does everything.
To choose the right marketing agency, spend some time looking at their services and their previous work. Are their current clients in any way similar to you? Do they focus on tech marketing? Do they call themselves a tech marketing agency? Look at the website to see what they offer, and book a consultation if you want to hear more.
Gripped is a B2B marketing agency based in London. We work with B2B SaaS and Tech businesses to help them drive demand through digital and inbound marketing.
Need to widen your search? Why don’t you check out our list of the top marketing agencies in the UK?
B2B Marketing Agencies FAQs
The best B2B marketing agencies are those who understand how to create a strong relationship between businesses and customers. They know what works for each business and use these insights to help them craft effective strategies that yield results. These agencies also know how to integrate all types of digital channels into one cohesive campaign.
A B2B marketing agency is a company that specializes in helping businesses market themselves to other businesses. They provide marketing services such as lead generation, sales enablement, customer support, etc. The main difference between a B2C and B2B marketing agency lies like the business they serve. While B2C agencies focus on selling consumer goods, B2B agencies sell to businesses.
According to figures from the Association for Business Marketing, there were 2969 B2B marketers in the UK. This figure had increased slightly over the last 3 years when there were 2874 marketers.
An example of B2B Marketing would be when a company wants to sell a product/service to other businesses. The typical channels include direct mail, email, sales calls, trade shows, public relations, etc. There is no difference between B2C and B2B marketing. Both types of marketing use different techniques. However, the end results and goal are similar.
An experienced agency has worked for multiple clients in various industries, helping them build successful programs and initiatives. They know how to solve business challenges and provide insights into marketing tactics that work best for each client. A good agency knows how to create a compelling story about what they do, who they help, and why those benefits matter to customers.
There are two types of digital marketing agencies: those who work primarily for businesses and those who work primarily for consumers and organizations. Businesses often hire both consumer and business digital marketing firms as they need to reach different audiences through different platforms.