Ben Crouch

12 Components to Implement a Successful SaaS Web Design (with examples)

An increasing number of organisations are investing in SaaS products due to how viable and cost-efficient they can be. This means more and more SaaS businesses are coming up in Google rankings, with their websites competing fiercely for the first page of search results. B2B web design is thus crucial for your online visibility. With…

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A Go-to-Market Strategy Guide for B2B SaaS Companies

Up to 45% of product launches are delayed for several reasons — this can include a failure to meet customer requirements and lack of formal launch processes, such as a go-to-market strategy (GTM). These are some of the critical issues that product managers experience internally that result in poor customer reception.

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The Top 5 B2B Web Design Best Practices You Need to Deploy

It goes without saying that effective, well-designed websites are crucial to online success. And whilst any website must be easy on the eyes, visual appearance alone won’t necessitate conversions. A truly prosperous website is one that not only recognises and attracts optimal buyers, but also continually meets the needs of these buyers throughout their engagement…

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How to Build Your SaaS Value Proposition in 3 steps (+ Examples)

The SaaS industry is growing at a compound annual growth rate (CAGR) of 18.6% and doesn’t seem to be slowing down — partially thanks to today’s remote-working practices. Easy access to different tools and products has provided teams with solutions for connectivity, productivity, collaboration, and efficiency. This has resulted in a competitive landscape, particularly for…

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SaaS website design

Best B2B SaaS Websites in 2021

It’s undeniable that a well-executed website is a deal breaker for a customer looking to invest in a B2B SaaS brand maybe even without them knowing it. Getting the balance between eye catching content and practicality is no small feat, but it will make all the difference in attracting potential customers.  Constructing the most effective…

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Everything Wrong With Your Content Marketing Strategy. And What to Do Next.

2020 has laid bare the critical importance of digital-first marketing strategies. But when it comes to content, many businesses make critical mistakes time and again. In this post, we’ll take a look at six mistakes that could undermine your content marketing strategy and what you should do to fix them. You aren’t writing for specific…

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What is user experience

What is User Experience and Why Is It Important for SaaS?

Whether your company sells SaaS (Software as a Service) or makes use of SaaS in everyday operations, you’ll find that user experience (UX) makes all the difference in product’s functionality and attractiveness. And it’s not only your software that needs to get user experience right, it’s also your website. The right visual design and user…

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Pirate metrics explained

AARRR vs RARRA: Pirate Metrics Explained

Pirates metrics have become a popular model for business growth — but what are they and do they actually lead you to that buried treasure? First presented by Dave McClure in his presentation “Startup Metrics for Pirates” in 2007, the AARRR method was originally meant for tracking product marketing and management and focused on acquisition. However, ten…

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Ultimate paid media strategy guide

A Guide to SaaS Paid Media Strategy

Reaching customers online is undoubtedly competitive — at any one point, you’re competing with several other businesses for the same customer pool. What if there was a way to reach customers more effectively? Yes, there’s always a way, and paid media is an efficient technique for growing your brand and boosting your revenue quickly —…

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Awesome Examples of SaaS Email Copywriting

4 Awesome Examples of SaaS Email Copywriting

Is email marketing dead? Some experts may think so, but the statistics say otherwise. According to Hubspot’s 2020 report, email marketing seems to be alive and thriving: 81% of B2B marketers say their preferred form of content marketing is email newsletters 31% of B2B marketers name email marketing as the best strategy to nurture leads…

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