Ben Crouch

Is your SaaS company’s current lead generation strategy effective? If not, then chances are that you’re struggling to grow — or even worse, slowly limping towards a crisis. That’s because your business can only thrive if you’re able to consistently draw in new potential customers. For SaaS companies in particular, lead generation is tricky. SaaS…

Google Search Console is a free tool that allows you to view keywords and phrases that your website appears for in search engine results. What does this mean? Well, if someone searches “digital marketing agency,” and your site shows up on the first page of google’s search results, then this means they are likely to…

Given the lockdown restrictions imposed across the world due to the COVID-19 pandemic, it’s no surprise that virtual business networking events have become so commonplace.    This increase has seen the emergence of a variety of different virtual networking events, each of which aims to facilitate discussion, interaction and engagement within industries.   Virtual networking has its…

Consumer habits are rapidly changing thanks to the lifestyle changes forced by the pandemic, coupled with drastic changes to the online advertising infrastructure have caused seismic shifts in the digital marketing landscape. While this forced evolution holds a lot of opportunities, keeping up with the rapid pace of changing best practice comes with a cost…

An increasing number of organisations are investing in SaaS products due to how viable and cost-efficient they can be. This means more and more SaaS businesses are coming up in Google rankings, with their websites competing fiercely for the first page of search results. B2B web design is thus crucial for your online visibility. With…

Up to 45% of product launches are delayed for several reasons — this can include a failure to meet customer requirements and lack of formal launch processes, such as a go-to-market strategy (GTM). These are some of the critical issues that product managers experience internally that result in poor customer reception.

It goes without saying that effective, well-designed websites are crucial to online success. And whilst any website must be easy on the eyes, visual appearance alone won’t necessitate conversions. A truly prosperous website is one that not only recognises and attracts optimal buyers, but also continually meets the needs of these buyers throughout their engagement…

The SaaS industry is growing at a compound annual growth rate (CAGR) of 18.6% and doesn’t seem to be slowing down — partially thanks to today’s remote-working practices. Easy access to different tools and products has provided teams with solutions for connectivity, productivity, collaboration, and efficiency. This has resulted in a competitive landscape, particularly for…

It’s undeniable that a well-executed website is a deal breaker for a customer looking to invest in a B2B SaaS brand maybe even without them knowing it. Getting the balance between eye catching content and practicality is no small feat, but it will make all the difference in attracting potential customers.  Constructing the most effective…

2020 has laid bare the critical importance of digital-first marketing strategies. But when it comes to content, many businesses make critical mistakes time and again. In this post, we’ll take a look at six mistakes that could undermine your content marketing strategy and what you should do to fix them. You aren’t writing for specific…