Ben Crouch

2020 has laid bare the critical importance of digital-first marketing strategies. But when it comes to content, many businesses make critical mistakes time and again. In this post, we’ll take a look at six mistakes that could undermine your content marketing strategy and what you should do to fix them. You aren’t writing for specific…

Whether your company sells SaaS (Software as a Service) or makes use of SaaS in everyday operations, you’ll find that user experience (UX) makes all the difference in product’s functionality and attractiveness. And it’s not only your software that needs to get user experience right, it’s also your website. The right visual design and user…

Pirates metrics have become a popular model for business growth — but what are they and do they actually lead you to that buried treasure? First presented by Dave McClure in his presentation “Startup Metrics for Pirates” in 2007, the AARRR method was originally meant for tracking product marketing and management and focused on acquisition. However, ten…

Reaching customers online is undoubtedly competitive — at any one point, you’re competing with several other businesses for the same customer pool. What if there was a way to reach customers more effectively? Yes, there’s always a way, and paid media is an efficient technique for growing your brand and boosting your revenue quickly —…

Is email marketing dead? Some experts may think so, but the statistics say otherwise. According to Hubspot’s 2020 report, email marketing seems to be alive and thriving: 81% of B2B marketers say their preferred form of content marketing is email newsletters 31% of B2B marketers name email marketing as the best strategy to nurture leads…

Code Marketing is the application of the “SaaS free trial” to a far broader range of products, services, and business categories. Essentially, Code Marketing is about enabling users to “try before they buy” and building trust and removing friction within the online buying process. 

They say first impressions count, and the onboarding process is a tone-setter for the relationship you will have with each customer. Get it right and it can lead to a long-lasting relationship that will boost your customer lifetime value and provide a healthy contribution to revenue. Get it wrong, and it won’t be long until…

In order to effectively sell something to someone, you need to understand their pain points. How does your product solve an issue that they are having? This is only the first step of the equation that cracks sales.

We talk a lot about finding leads, but not always enough about nurturing them. In fact, it often takes as many as 10 unique touchpoints for a lead to convert. While you shouldn’t be ‘pushy’, you do need to follow up on prospects and do your best to turn them into customers.

The world of B2B SaaS is growing increasingly competitive. As access to knowledge and technology grow more readily available, it’s easier than ever for talented software developers to create game-changing solutions and bring them directly to the B2B market. That’s good news for you. It’s also good news for the other SaaS companies vying for…