Ben Crouch
AARRR vs RARRA: Pirate Metrics Explained
Pirates metrics have become a popular model for business growth — but what are they and do they actually lead you to that buried treasure? First presented by Dave McClure in his presentation “Startup Metrics for Pirates” in 2007, the AARRR method was originally meant for tracking product marketing and management and focused on acquisition. However, ten…
A Guide to SaaS Paid Media Strategy
Reaching customers online is undoubtedly competitive — at any one point, you’re competing with several other businesses for the same customer pool. What if there was a way to reach customers more effectively? Yes, there’s always a way, and paid media is an efficient technique for growing your brand and boosting your revenue quickly —…
4 Awesome Examples of SaaS Email Copywriting
Is email marketing dead? Some experts may think so, but the statistics say otherwise. According to Hubspot’s 2020 report, email marketing seems to be alive and thriving: On top of that, the report says that the overwhelming majority of business professionals (80%) believe that email marketing is the most effective strategy for customer retention. So,…
What is Code Marketing? B2B Digital Marketing Trends 2023
Code Marketing is the application of the “SaaS free trial” to a far broader range of products, services, and business categories. Essentially, Code Marketing is about enabling users to “try before they buy” and building trust and removing friction within the online buying process. Code marketing was a term coined by Hubspot’s Brian Halligan to…
A Guide to Customer Onboarding for SaaS
They say first impressions count, and the onboarding process is a tone-setter for the relationship you will have with each customer. Get it right and it can lead to a long-lasting relationship that will boost your customer lifetime value and provide a healthy contribution to revenue. Get it wrong, and it won’t be long until…
Defining Buyer Personas in 5 Steps
In order to effectively sell something to someone, you need to understand their pain points. How does your product solve an issue that they are having? This is only the first step of the equation that cracks sales.
Lead Nurturing 101: 5 strategies for following up with leads
We talk a lot about finding leads, but not always enough about nurturing them. In fact, it often takes as many as 10 unique touchpoints for a lead to convert. While you shouldn’t be ‘pushy’, you do need to follow up on prospects and do your best to turn them into customers.
5 Steps to Building a SaaS Sales Funnel
The world of B2B SaaS is growing increasingly competitive. As access to knowledge and technology grow more readily available, it’s easier than ever for talented software developers to create game-changing solutions and bring them directly to the B2B market. That’s good news for you. It’s also good news for the other SaaS companies vying for…
How to Calculate Customer Lifetime Value for SaaS Companies
Every business (and every founder for that matter) worth their salt grapples with their value-added. Whether they’re providing the value that a customer needs and expects, and whether they’re doing all that they can to ensure customer retention and prevent the loss of customers to competitors. But value works both ways. B2B SaaS companies also…
The Beginners Guide to Facebook Advertising for B2B Marketers
There’s no denying that Facebook is an extremely effective advertisement platform for B2C. Low order values and short sales cycles allow businesses to efficiently target a large volume of consumers to convert quickly. And with aggressive sales tactics such as discounted products and limited time offers grabbing our attention as we share the latest cute…
