Ben Crouch
How to Generate B2B Leads: 10 Tips for Marketers
One of the most common pain points among businesses and B2B marketers is knowledge of how to generate B2B leads. What’s more frustrating is the fact that you know they’re out there somewhere… you just don’t seem to be able to reach them. Maybe it’s time to experiment with some new lead-gen strategies. Here are…
What is a Google Analytics Landing Page?
Measuring how your website visitors behave is important. By understanding their behaviour, you can make critical and well-informed changes to how your website, campaigns and calls-to-action are structured, planned and executed. Within Google Analytics, you can use Landing Pages to optimise your first interactions with website visitors in a way that has proven most profitable…
LinkedIn Advertising: The Ultimate Guide for B2B Marketers
In the past, LinkedIn was used primarily by people looking for jobs. Nowadays, it is also an effective tool for marketing professionals. Businesses use LinkedIn to connect with potential clients. Marketers use LinkedIn to reach out to prospective customers. And job seekers use LinkedIn to network with other professionals. With over 850 million users and…
Optimising Lead Generation for SaaS Companies: A Comprehensive Guide
Is your SaaS company’s current lead generation strategy effective? If not, then chances are that you’re struggling to grow — or even worse, slowly limping towards a crisis. That’s because your business can only thrive if you’re able to consistently draw in new potential customers. For SaaS companies in particular, lead generation is tricky. SaaS…
What is Google Search Console Used For?
Google Search Console is a free tool that allows you to view keywords and phrases your website appears for in search engine results. What does this mean? Well, if someone searches “digital marketing agency,” and your site shows up on the first page of google’s search results, then they are likely to click on your…
Are Virtual Business Networking Events The Future of Lead Generation in 2023?
Given the lockdown restrictions imposed across the world due to the COVID-19 pandemic, it’s no surprise that virtual business networking events have become so commonplace. This increase has seen the emergence of a variety of different virtual networking events, each of which aims to facilitate discussion, interaction and engagement within industries. Virtual networking has its…
12 Components to Implement a Successful SaaS Web Design (with examples)
An increasing number of organisations are investing in SaaS products due to how viable and cost-efficient they can be. This means more and more SaaS businesses are coming up in Google rankings, with their websites competing fiercely for the first page of search results. B2B web design is thus crucial for your online visibility. With…
The Top 5 B2B Web Design Best Practices You Need to Deploy
It goes without saying that effective, well-designed websites are crucial to online success. And whilst any website must be easy on the eyes, visual appearance alone won’t necessitate conversions. A truly prosperous website is one that not only recognises and attracts optimal buyers, but also continually meets the needs of these buyers throughout their engagement…
How to Build Your SaaS Value Proposition in 3 steps (+ Examples)
The SaaS industry is growing at a compound annual growth rate (CAGR) of 18.6% and doesn’t seem to be slowing down — partially thanks to today’s remote-working practices. Easy access to different tools and products has provided teams with solutions for connectivity, productivity, collaboration, and efficiency. This has resulted in a competitive landscape, particularly for…
Everything Wrong With Your Content Marketing Strategy. And What to Do Next.
2020 has laid bare the critical importance of digital-first marketing strategies. But when it comes to content, many businesses make critical mistakes time and again. In this post, we’ll take a look at six mistakes that could undermine your content marketing strategy and what you should do to fix them. You aren’t writing for specific…
