Ben Crouch

Gripped_ 3-3

3-3: Three Weeks of Business, Three Customers Won

As most people start ramping down for the festive period, things over at Gripped HQ seem to be trending in the other direction. Let’s start with Gripped HQ itself. Technically there isn’t one yet, Steve and I have been working a reasonably nomadic life for the past three weeks, spending the core of our working…

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One Week In and This Is What I’ve Learned

Last Monday my Co-Founder and I started what already feels like is going to be a long (and exciting) journey. We launched Gripped, an inbound marketing agency for B2B SaaS businesses. We first talked about the idea itself about ten years ago and it’s been in the making ever since. Steve and I spent a…

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5 Tips on Spending Your Series-A

5 Tips on Spending Your Series-A Investment Wisely

What to do with your Series-A Investment You’ve gone through the hard yards of finalising your Series A funding. The pitch deck is in version fifty-two. The responses to questions like “what happens to your model when the moon shifts on its axis?” are in the past. The long wait for the transfer to appear…

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The Basics of Successful Inbound Marketing Strategy

Your Quick Guide to Success with Inbound Marketing Inbound marketing is rapidly becoming one of the most popular, (and most efficient) marketing strategies adopted by marketers across the globe. It is effective because it makes use of personalised content to attract and generate visitors and converting them into paying customers. Inbound strategy aligns your business…

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Website Redesign and Why it is Integral to Your Marketing Strategy

Your website is an integral piece of your marketing strategy. This article looks to review the factors involved in website redesign and why it is integral to your marketing strategy. It is often the first place that people hear about your business and, when it is well made, can make the difference between your potential customers…

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