Ben Crouch

Top 10 Tips for Optimising Your Blog for SEO

This week we’ve tried to capture our best tips for making sure your blog articles are more effectively optimised for search engines. It’ll give you some simple and more complex tips that will help you write SEO friendly blog posts. It’ll help you understand the key elements that ensure you are both reader friendly and…

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How GDPR Will Improve Your Customer Experience

GDPR and Customer Experience There has been a lot said about GDPR over the last few months, and I’m sure plenty more in the months to come. But for a minute I want to put all of the discussion of legislation, compliance, process and consent aside and talk briefly about why it’s a good thing…

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SEO Marketing Help Made Easy with Longtail

Introduction to long tail keywords Bringing traffic to your website is easier said than done. Without a long tail strategy, you are missing opportunities. This is a guide to SEO long tail keywords. It will explain its utility and provide help in picking keywords and phrases that enable you to sidestep competition and focus in…

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Why Managing Social Media isn’t Working for Your Business

A guide to how we’re managing social media here at Gripped HQ, including the tips and tricks we use to save us time and make our posts work harder for us. Having a presence on all the major social platforms like Facebook, LinkedIn and Twitter is a well-trodden path for driving traffic to your website….

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Like Hamilton, you should write like you’re running out of time

Last night I was lucky enough to see Lin-Manuel Miranda’s ‘Hamilton’ at the Victoria Palace Theatre. I was fortunate for many reasons. One, because my wife had heard the Broadway smash-hit, had made its way to London. Two, she managed to secure tickets (it’s crazily oversubscribed) and three, I loved every minute of it.

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What is Inbound Marketing?

Maybe you’ve stumbled across this article because you’re thinking about implementing an Inbound Marketing strategy and want to learn more. Maybe you haven’t got a clue what an Inbound strategy is but know you want to drive more leads to your business. Maybe you’ve aced your Inbound strategy and just want to see if anyone…

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Gripped_ 3-3

3-3: Three Weeks of Business, Three Customers Won

As most people start ramping down for the festive period, things over at Gripped HQ seem to be trending in the other direction. Let’s start with Gripped HQ itself. Technically there isn’t one yet, Steve and I have been working a reasonably nomadic life for the past three weeks, spending the core of our working…

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One Week In and This Is What I’ve Learned

Last Monday my Co-Founder and I started what already feels like is going to be a long (and exciting) journey. We launched Gripped, an inbound marketing agency for B2B SaaS businesses. We first talked about the idea itself about ten years ago and it’s been in the making ever since. Steve and I spent a…

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5 Tips on Spending Your Series-A

5 Tips on Spending Your Series-A Investment Wisely

What to do with your Series-A Investment You’ve gone through the hard yards of finalising your Series A funding. The pitch deck is in version fifty-two. The responses to questions like “what happens to your model when the moon shifts on its axis?” are in the past. The long wait for the transfer to appear…

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The Basics of Successful Inbound Marketing Strategy

Your Quick Guide to Success with Inbound Marketing Inbound marketing is rapidly becoming one of the most popular, (and most efficient) marketing strategies adopted by marketers across the globe. It is effective because it makes use of personalised content to attract and generate visitors and converting them into paying customers. Inbound strategy aligns your business…

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