Ben Crouch

How to Calculate Customer Lifetime Value for SaaS Companies

Every business (and every founder for that matter) worth their salt grapples with their value-added. Whether they’re providing the value that a customer needs and expects, and whether they’re doing all that they can to ensure customer retention and prevent the loss of customers to competitors. But value works both ways. B2B SaaS companies also…

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The Beginners Guide to Facebook Advertising for B2B Marketers

There’s no denying that Facebook is an extremely effective advertisement platform for B2C. Low order values and short sales cycles allow businesses to efficiently target a large volume of consumers to convert quickly. And with aggressive sales tactics such as discounted products and limited time offers grabbing our attention as we share the latest cute…

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How to Generate B2B Leads: 10 Tips for 2020

One of the most common pain points among businesses and B2B marketers is knowledge of how to generate B2B leads. What’s more frustrating is the fact that you know they’re out there somewhere… you just don’t seem to be able to reach them. Maybe it’s time to experiment with some new lead-gen strategies. Here are…

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B2B Marketing Trends in 2020

Last year we shared 2019’s B2B marketing trends. But with the new year now upon us, its time to look into the future and figure out what will be the defining trends of 2020 B2B marketing. We think there are some key developments that build on 2019, and other things that fall by the wayside.

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How to Build Your B2B Marketing Plan for 2020

Marketing is perhaps one of the most important factors when it comes to determining the growth of your business. It takes a lot of planning and a deep understanding of your industry in order to truly stand out from the competition, but there’s just one problem; the internet.The web has become a double-edged sword for…

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Why Audience Segmentation is Crucial for Inbound Marketing

There’s no denying that the modern B2B experience hinges on personalisation. Since the advent of digital marketing, brands have made this more of an initiative, driving tailored customer experiences at every touchpoint along the path-to-purchase. For the most part, it’s working: studies show 98% of marketing professionals credit personalisation for advancing their business relationships. Still,…

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Effective Lifecycle Email Marketing in 2020 (Strategies + Examples)

Having a strong email marketing strategy can be one of the most effective ways to drive sales in your business. By creating a strategic sales funnel that captures leads and converts them to repeat customers, you create a structure for success. Lifecycle email marketing takes your sales funnel to the next level and gives consumers…

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LinkedIn Advertising: The Ultimate Guide for B2B Marketers

In simple terms LinkedIn is a professional social media network and jobs board. For a time it was swamped with noise from recruiters and salespeople. But, LinkedIn is back and it’s a great place to promote your business. Over the last two years LinkedIn has recovered to become a real valuable player in the digital…

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Essential Martech Tools for Every B2B Marketing Team

Martech is technology and software specifically designed to enable marketing and sales teams to deliver more effective outcomes. As a B2B business, you need to make sure that your marketing team is armed with all of the tools they need to make your business a success. However, with so many different tools to select from,…

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How to Create the Perfect Value Proposition

For founders, it is obvious why their product will change the world. However, sometimes people need some convincing, especially if your product is ahead of the curve or your product disrupts well established incumbent behaviours. You’ll need to ensure you can explain to prospects the value of your product in a clear and simple way….

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