Search Engine Marketing (SEM) is a powerful way for SaaS and tech companies to capture targeted traffic, drive leads, and achieve scalable growth. Partnering with the right B2B SEM agency ensures that your campaigns deliver measurable results. Here’s a list of 10 top agencies that specialise in SEM for B2B businesses, including their offerings, ideal industries, and why they stand out.
1. Gripped
Gripped is a leading B2B SEM agency that works exclusively with SaaS and tech companies. Based in the UK, they specialise in driving inbound qualified leads through data-driven SEM strategies, content marketing, and demand generation campaigns.
Gripped’s suite of services spans:
- Martech and marketing automation
- Digital marketing strategy
- Content marketing
- SEO
- Paid search and social
- Website design, development and management
Gripped’s expertise lies in helping B2B businesses maximise ROI while staying agile in a competitive digital landscape.
2. Obility
Obility focuses on delivering high-performance SEM strategies for B2B technology companies. They specialise in optimising Google Ads and Bing Ads campaigns to drive measurable revenue growth.
Obility’s services include paid search management, conversion rate optimisation, and ABM-focused SEM, making them ideal for scaling SaaS and IT businesses.
3. Sagefrog Marketing Group
Sagefrog is a full-service B2B SEM agency specialising in industries like healthcare, SaaS, and professional services. Their SEM solutions include PPC advertising, remarketing, and landing page optimisation to drive high-quality leads.
Sagefrog’s integrated approach combines SEM with brand positioning, offering a comprehensive marketing solution for B2B companies.
4. Konstruct Digital
Konstruct Digital is a Canadian-based agency with a strong track record in SEM for B2B SaaS companies. Their team specialises in PPC campaign management, A/B testing, and ongoing campaign optimisation to maximise ROI.
Their hands-on, analytical approach makes them a great fit for tech businesses seeking precision in their paid search campaigns.
5. Napier
Napier is a UK-based B2B SEM agency catering specifically to the technology and industrial sectors. Their services include paid search, display advertising, and retargeting campaigns.
With deep expertise in the European market, Napier helps tech companies reach decision-makers across industries with hyper-targeted SEM campaigns.
6. MX Group
MX Group combines creative and analytical expertise to deliver impactful SEM strategies for B2B companies. They focus on lead generation, customer acquisition, and revenue growth through paid search and display advertising.
Their experience in industries like manufacturing, SaaS, and IT positions them as a top partner for B2B businesses.
7. NinjaPromo
NinjaPromo specialises in creating SEM campaigns for SaaS, blockchain, and fintech industries. Their services include PPC, social media advertising, and performance analytics.
With a global presence and expertise in emerging tech, NinjaPromo is ideal for companies looking to expand internationally.
8. Altitude Marketing
Altitude Marketing offers SEM and SEO services to B2B companies in SaaS, healthcare, and manufacturing sectors. Their approach focuses on aligning SEM campaigns with broader marketing objectives, including lead nurturing and CRM integration.
Their data-driven strategies ensure precision in targeting and budget allocation.
9. BCM Marketing
BCM Marketing is a London-based B2B SEM agency specialising in helping SMEs grow through paid search and display advertising. Their expertise spans keyword research, campaign optimisation, and ROI tracking.
BCM is well-suited for tech companies seeking cost-effective SEM solutions.
10. Avid Demand
Avid Demand is a US-based B2B SEM agency focusing on SaaS, IT, and professional services. Their services include account audits, PPC strategy, and landing page development to ensure maximum conversions.
Their transparent reporting and commitment to results make them a trusted partner for growth-focused companies.
Conclusion
Finding the right B2B SEM agency is crucial to driving high-quality leads and maximising ROI. Whether you’re a startup or an established SaaS company, the agencies listed above provide proven strategies to help you thrive in competitive markets.
Gripped leads the pack with its tailored SEM strategies designed specifically for UK-based SaaS and tech companies.
More ‘best of’ agency lists you might be interested in
- B2B SEO Agency
- B2B PPC Agency
- B2B ABM Agency
- Marketing Agency
- SaaS Marketing Agency
- Digital Marketing Agency
- Growth Marketing Agency
- B2B SaaS Marketing Agency
- Product Led Growth Agency
- B2B Lead Generation Agency
- B2B Marketing Agency London
- B2B Content Marketing Agency
- B2B Inbound Marketing Agency
- B2B LinkedIn Marketing Agency
- Full-Service Digital Marketing Agency
- B2B Web Design Agency
- B2B Google Ads Agency
B2B SEM Agency FAQ
A B2B SEM (Search Engine Marketing) agency specializes in helping businesses target other businesses (B2B) through paid advertising strategies on search engines like Google and Bing. These agencies focus on generating high-quality leads, increasing brand visibility, and driving ROI through PPC (Pay-Per-Click) campaigns and other SEM techniques.
B2B SEM agencies focus on targeting decision-makers in businesses, such as CEOs, CMOs, or department heads, and often deal with longer sales cycles. B2C SEM agencies, on the other hand, target individual consumers, focusing on quicker purchase decisions and broader audiences.
Costs vary based on the scope of work, agency expertise, and campaign complexity. Most agencies charge a monthly retainer, a percentage of ad spend, or a mix of both. Expect to invest anywhere from £1,000 to £10,000+ per month depending on the size of your campaigns.
You can often see initial results within the first month, but consistent optimization typically delivers the best outcomes over 3–6 months. Results depend on factors like campaign setup, industry competition, and ad spend.
B2B SEM agencies typically provide keyword research, PPC campaign management, and landing page optimisation to improve conversions. They also handle remarketing, conversion rate optimisation, and analytics reporting to track and refine performance.