Steve Eveleigh
The B2B Sales Process “New Normal”: Online, Frictionless, and Agile
As businesses grapple with the effects of COVID-19, it’s evident that the pandemic will change B2B activities forever. In fact, 97% of B2B businesses in the UK have shifted their go-to-market (GTM) strategy during this crisis. Even though the full implications of the pandemic are still unclear, savvy B2B sales leaders and marketers are rethinking…
How to Move Your B2B Sales Process Online
To move your B2B sales process online, you need to do four main things: Refine and study your target market Focus on personalisation and use sales-aligned marketing to build trust online Make it easy to “try before you buy” Codify this journey within a scalable process
Everything You Need to Know About a B2B Marketing Agency
Not every B2B marketing agency is the same. B2B Marketing agencies are an essential part of the B2B Marketing landscape. Without the specialized skills that go into driving B2B sales, the B2B world would be in trouble. There are many different B2B agencies out there, but not all of them are made equally. Here are…
How to Know If You’re Agency-Compatible (And If an Agency Is Compatible With You)
A marketing agency can help you do a lot of different things. That could be simply executing a specific element of your marketing plan, or creating an entire go-to-market strategy. Setting those expectations and picking the right partner is key to a successful outcome. This article will help you understand how an agency might be…
Top 5 Social Media Platforms for Business: Should You Be Using Twitter?
In its early days, social media was merely a way for old friends to keep in touch, but since then it has become a powerhouse in shaping trends and culture. Brands now realise that having a social media presence is a requirement for effective marketing. And in many ways, social media is for today what…
Choosing the Right SaaS Pricing Model
The pricing model for your business is a large determiner in whether you succeed or fail, but with so many pricing models out there, it can be a difficult aspect of any SaaS business’ growth strategy to get right.
The Top 30 B2B SaaS Companies to Watch
What are some of the top companies in the B2B SaaS market? What makes them stand out from their competitors? Business-to-business (B2B) software has become a major part of our daily lives. From accounting to CRM, collaboration tools to ecommerce platforms, these solutions are helping businesses run efficiently and effectively. B2B SaaS delivers practical time,…
How to Qualify Marketing Leads: A 5 Step Process
Your SaaS business depends not only on leads coming through the door, but also that these are of high quality. While it isn’t an easy task, strategies for lead generation and lead nurturing are both commonly understood parts of the sales and marketing equation. Lead qualification, however, is a lesser known but equally important step…
Building Bridges with Sales and Marketing Alignment
As a business, there’s nothing more damaging than being stuck in your old ways, and for sales and marketing teams, breaking out of the mentality that you’re separate functions is essential. Marketing is synonymous with sales — one generates leads, the other converts — and if the right inbound leads aren’t being nurtured then sales…
SaaS Funding: Venture Capital advantages and disadvantages
Everyone wants their business to take off. So if there’s one thing that no Software as a Service (SaaS) company can afford to do, it’s rest on its laurels. In their constant battle to deliver value for users and stay one step ahead of the competition, SaaS companies need to exist in a state of…
