The Top 30 B2B SaaS Companies to Watch in 2021

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    B2B Software was once a niche known only to a tech-savvy elite. But in the smartphone era, software is the tool of the masses. It delivers practical time, effort and labour saving solutions to us in our personal and professional lives. It makes everything from streamlining our workflows to ordering a pizza as simple as a few brief taps on a touch screen. As the demand for more complex and esoteric solutions rises across a range of sectors, so too does the Business to Business Software as a Service (SaaS) industry.

    The global SaaS industry is expected to grow to $157 billion (£121bn) this year, growing by $60bn (£46bn) by 2023. By late last year, enterprises were spending around $2,884 (£2,223) per employee on SaaS. It goes without saying that this industry is one to watch in the next decade.

    Gripped is a SaaS Marketing Agency, so it’s a space we’re pretty familiar with. Here are our top 30 B2B SaaS companies that we think are worth shouting about…

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    Video is one of the most effective ways to engage your audience today, and landing pages that include video experience up to an 80% higher conversion rate. But for brands with thousands of products, budget and time constraints make it impossible to create attention-grabbing content for all of them. Until now.

    Targeted at the e-commerce, automotive and real estate industries, Phyron uses a video engine to create captivating real-time product videos from existing site content — keeping videos accurate and relevant. By negating the need for planning, production and editing, videos that would have taken months, now take minutes.

    The software is easily imple{“type”:”block”,”srcClientIds”:[“6e44891b-430a-4266-a619-46d57fc45d09″],”srcRootClientId”:””}mented and also integrates with your social platforms for promotional material. It renders, hosts and streams videos with no downtime to your website, and has a dashboard for reporting and management.


    Hotel aggregators such as Trivago, and the like give hotels and B&Bs much needed market visibility. Unfortunately, however, they also create a propensity for double booking. That’s why Syncbnb is such a valuable tool to hotels who want to avoid multiple bookings being made for the same rooms on different aggregators.

    This calendar synchronisation tool uses a combination of AI and user input to sync up to 200+ booking platforms on a single, easy to use platform.


    Self-proclaimed as ‘the smart alternative to email’, Slack is a communication and collaboration hub that’s a great fit for a wide range of projects and operations. In just four years it has grown into a multi-billion dollar company and is among the fastest growing SaaS products on the market.

    Users can send direct messages, organise chat groups and use channels organised by topic, making Slack a firm favourite among small businesses and freelancers. Great for everything from project management to arranging after work drinks.

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    A one-stop shop for all users’ ticket needs, SeatGeek is effectively a tickets search engine for concerts to sporting events and everything in between. Users can see seat maps of venues to choose a prime spot and purchase tickets directly through the app.

    It combines ease-of-use, efficiency, and security to provide a platform for sourcing legitimate tickets, fast.


    This product experience tool is invaluable to software developers who need to improve user adoption and provide the perfect in-app experience to their clientele. It fits seamlessly with a range of user interfaces and can send user adoption rates soaring.

    It allows you to push users towards completing onboarding actions and discover untouched or new features, demonstrating the true value of your product. By integrating Userpilot, you can provide improvements to user experience in minutes, rather than weeks.


    B2B sales teams need a Buyer Relationship Management (BRM) tool to help inform their ongoing strategy and improve client acquisition. And Boxxstep offers a suite of features to facilitate easy collaboration between team members to manage buyer relationships.

    With an easy to use dashboard and clear graphic visualisation, it highlights buyer roles, management lines and seniority allowing sales teams to easily identify who to target and at what stage of the buying process.


    If you’re making outbound sales calls, you could benefit from integrating Scoop into your operations. It’s an impressive application which leverages machine learning to analyse the quality of sales calls for training and assessment. Where CRMs don’t always capture the crucial elements of a won or lost deal, Scoop provides AI-led insights that educate teams on the hidden conversations within winning sales calls.

    Integrating seamlessly with partners like Drift and Zoom, it offers insights for staff at all levels to help inform team strategy and individual professional development alike.


    Passbase allows businesses to integrate bank-level identification into their business operations. It can be integrated with ease into any website or app with just a few lines of code. It is completely self-sovereign and users can safely upload legitimate government documents for secure and verifiable user identification.

    With facial recognition, liveness detection, information extraction and authenticity checks all built into the engine, businesses can be sure that fraudulent documentation doesn’t slip through.


    One tool for many departments, Anaplan is a collaborative planning application for a range of business uses. It uses a patented in-memory calculation engine called the Hyperblock and can assist in all kinds of strategic decision making. By providing organisational transparency, it allows real-time, data-driven decisions to be made that can drive businesses forward.

    While Anaplan slumped a little in recent years, its recent acquisition of the Israeli analytics firm Mintigo makes it well worth keeping an eye on in 2020 and beyond.


    This daily deals website is a must-visit for a range of software tools and services. AppSumo partners with tech companies to offer discounted prices on the latest and greatest SaaS products.

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    With the strapline ‘the tools you need to grow your business, shouldn’t put you out of business’, AppSumo aims to deliver startups with the tools they need to drive their company forward and can save businesses thousands.

    But hurry! Their deals sell out fast!


    Improving workplace productivity is on the majority of manager’s priority lists for 2020. Businesses are striving to work smarter, not harder, and Relefant aims to achieve just that.

    Research suggests that up to 40% of an employee’s workday can be spent looking for internal files. With Relefant, you’ll never forget where they are as it groups and maps out the files you need to do your job in a way that the brain can quickly navigate and digest — all in a simple-to-use app.

    The app runs on browser and mobile, so employees can access information quickly and efficiently regardless of whether they’re in the office or working remotely. After all, time is money.

    Simply Do

    Ideation and collaboration are essential to growth and agility in the world of business. But even blue-sky thinking is hard to facilitate when sitting around a desk staring at a whiteboard.

    By setting open challenges through an app to employees, industry professionals or academics, Simply Do helps to group together, present and share ideas and insights to drive product, operational, and business growth. It can also aid the recruitment process as challenges are put to job applicants testing the capabilities of candidates.

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    German-based start-up Demodesk offers an exciting product with a range of insider sales and customer service applications. It is effectively a screen sharing and online meeting tool that helps to make presentations using a completely web-based virtual display.

    With the ability to collaboratively browse and edit, this is a bold step forward when compared to the capability of similar tools which capture only a live feed of the presenter’s desktop display. Among other features, an AI-led real-time conversation assistant provides cheat sheets based on sales experts knowledge to help deal with tricky customer questions or objections.


    Shiperd brings shipping into the 21st century. The cloud-based shipping management software removes the physical paperwork and constant quote chasing that makes the shipping process so lengthy.

    The software brings automation to your processes, by allowing you to manage your paperwork online, compare prices on quotes from existing freighters, and track the progress of your shipments.

    What’s more, Shiperd integrates seamlessly into your existing workflows and processes, so you don’t have to change a thing.


    Arguably the most trusted Customer Relationship Management tool on the planet, Salesforce is the yardstick by which other CRMs are measured.

    As more and more companies move their operations to the cloud, they’re likely to gravitate towards a CRM they know and trust, and Salesforce is projected to capitalise on its name recognition, potentially sustaining earnings above 20% as we start the new decade.


    In the new year and a new decade, all businesses will have their own discrete goals and targets for 2020. But one thing they’ll always have in common is the desire to provide excellence in customer service. In a climate of fierce competition to bring added value to the customer, SaaS companies are climbing over one another to help them deliver.

    What’s great about Chatvisor is that it offers two solutions for the price of one. First, an omnichannel chatbot platform that offers screen sharing enables high-quality sales and customer support online. Next is an analytics suite that provides insights on user experience, including recordings of customer journeys with heatmaps to identify weak spots. Everything a business needs to make a big first impression on the customer.


    In an era where businesses around the world are more connected than ever, there’s tremendous scope for international collaboration… but working across different time zones brings its own set of logistical issues.

    There, is a time management tool that allows collaborators all over the world to check one another’s locations and time zones. Perfect for professionals who are based in offices overseas or whose jobs require a lot of globetrotting.


    Even in the mobile age, where so much of our online experience occurs via apps, a website is a business’ most important marketing tool. However, if your small business lacks the time, resources and expertise to build one, Espressite can help you.

    Espressite leverages sophisticated AI to build a website in roughly the time it takes for you to take a coffee break. By answering a series of binary choice questions, the script gathers the data it needs to design the right website for you.


    One of the most exciting and ambitious products in the SaaS landscape, Neurolytics leverages an extraordinary amount of data to enable employers to make the right recruitment decisions. While the art and science of recruitment is sophisticated and nuanced, many employers still make huge decisions based on gut instinct alone.

    By taking candidates through various video-based modules comprising of different interview questions, Neurolytics leverages powerful AI to read psychological biometrics to create incredibly telling candidate profiles.


    Social proof is an increasingly important commodity in the current business climate. No matter how sophisticated and creative your marketing, consumers will always trust the word of other consumers over any claims you make about yourself.

    SatisfAid is a seed-funded enterprise developing an app for sharing customer feedback for a range of businesses and services, allowing the measurement of organisational and team performance.


    The world of accounting is fairly well served by SaaS, but this intuitive yet effective app is a great all-in-one management tool for accountants.

    Users can track their daily work and create “to-do” lists as well as managing client information securely and confidentially with SSL encryption. AccountingHub is an all-encompassing client management and collaboration tool.


    Just as a carpenter benefits from a toolbelt, so too do businesses benefit from having data from all their datapoints in one place. That’s where Outmind comes in. Instead of wading through multiple platforms to find the data they need, users can use Outmind’s AI-driven search platform to find data across multiple platforms.

    All your documents, emails and contacts can be parsed with a single search query.


    Automation can be an extremely effective tool in payroll management. WorkChain is a blockchain-based payroll management system that’s designed to speed up the payment process so employees can get their money instantly.

    Once employees finish work, they input their hours, WorkChain verifies them and earnings become instantly available in the employee’s WorkChain wallet.


    Even with a CRM on their side, sales teams can struggle with the administrative side of operations, spending time getting frustrated with computers when they should be in their natural habitat… closing deals.

    FunnelFox works in-server to streamline admin and facilitate better organisation through automation. It updates CRMs with job changes along with other details needed in sales conversations, and notifies sales teams of crucial moments to interact with customers or prospects. This people intelligence software enables sales teams to spend more time doing what they do best.


    Everyone cringes at the thought of paperwork — even when it comes to claiming back expenses, sometimes it’s just not worth the hassle. But what if there was an easier way?

    With ExpenseCube, there is. The cloud-based app is HMRC compliant and enables mobile receipt scanning as well as mileage and time tracking. Everything is uploaded into a portal that is easily managed by your finance team, where it can be approved and exported to other accounting systems.


    Leveraging data is essential for any business, but it’s especially vital in the ultra-competitive B2B space. Struggling with quality and quantity of leads is one of the most common pain points for B2B companies of all shapes and sizes.

    Datamammoth, however, is all about delivering high-quality, accurate leads from within its database of 20 million contacts. With such giants as Air BnB, Apple, Google and Paypal using this service, you know you’re in good company.

    Paid Exposure

    Influencer marketing shows no signs of slowing down in 2020. As this niche grows, Paid Exposure can help influencers and brands to find one another.

    Businesses can browse influencer profiles, find the one that they feel best fits their brand and schedule promotions quickly and easily through one single platform.

    Academy Ocean

    Do you ever worry that your customers might not be getting the most out of your products? It’s hard for customers to perceive the true value of your offerings if they’re not using the product to its full potential. That said, who has the time to sit around reading bland instruction manuals?

    Academy Ocean has been helping brands to educate their customers about their products since 2016. They can create dynamic interactive courses with a combination of video, images and texts. Customers even get a certificate when they complete the course.

    Customer Labs

    There’s no such thing as knowing your customers too well… except when you collect so much data on them that it’s hard to make sense of it. Customer Labs allows businesses to gain a deeper understanding of their customer data by pulling it into one place.

    The best part? There’s no need to code (or grapple with Google Tag Manager), so you can seamlessly pull data from sources across your whole martech stack. Customer Labs is easy to use, “out of the box” and can deliver powerful insights to inform data-driven strategies.


    Our last entry on the list, Dataform is designed to help businesses untangle their data by building SQL workflows.

    Raw data can be imported directly from BigQuery, Redshift and Snowflake warehouses and transformed into reliable and accurate datasets which are transparent across your workforce and easy to interpret. In the data-driven world, it can help businesses to stay agile in their decision making and remain one step ahead of the competition.

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