Digital Sales & Marketing Strategy
Best B2B Marketing Agencies in London
Over recent years B2B marketing agencies have grown significantly. They provide various types of consulting services such as branding, lead generation, demand generation, graphic design, web development, social media campaigns, SEO (search engine optimization), PPC (pay per click) & marketing automation. The majority of these agencies are focused on providing marketing solutions that help B2B…
The UK’s 42 Best Marketing Agencies
Are you looking for the best marketing agencies in the United Kingdom? Well, look no further! This article features the top 42 marketing agencies in the UK. Did you know that there are currently more than 25,000 marketing companies in the United Kingdom? These range from small, niche marketing agencies to large, full-service marketing businesses….
30 Best Digital Marketing Agencies in the UK
Digital marketing spending grew by almost 10% in the UK last year (2021), and over 70% of marketing spending in the UK is now dedicated to digital marketing.1 This only solidifies the fact that digital marketing should be the core focus of any business’s marketing strategy. Digital marketing agencies can provide expert knowledge on how…
Has XaaS Changed Business Models?
The quick answer is yes, absolutely – XaaS has transformed business. The long answer is that it depends on whether or not you think XaaS is really that new. In reality, businesses have been outsourcing functions, services and support for decades. XaaS hasn’t changed that, it’s just made it easier than ever, and that simplicity…
Marketing-as-a-Service: What Is It and Why You Need to Know About It
The business world is changing. Consumer expectations, shifting market conditions, and rapidly evolving technology have forced businesses to be flexible and adaptive. A big part of making this work is outsourcing components of your business that sit outside of your core expertise. For example, it’s now commonplace for businesses to consume IT products on demand….
The New B2B CMO Profile – 5 Types You Could Be
Chief marketing officer (CMO) roles have started to look like your lockdown reflection. You might recognise the person in it, but there’s a lack of definition, a lot of sprawl and some lingering angst around growth management. We, at Gripped, find this troubling so we’ve taken the time to compile a list of five profiles…
Budget-Friendly CMO Marketing Solutions for B2Bs in 2022
Consumer habits are rapidly changing thanks to the lifestyle changes forced by the pandemic, coupled with drastic changes to the online advertising infrastructure have caused seismic shifts in the digital marketing landscape. While this forced evolution holds a lot of opportunities, keeping up with the rapid pace of changing best practice comes with a cost…
B2B SaaS Events You Simply Cannot Miss in 2021
The COVID-19 pandemic created a shift in the way events are held, but it certainly didn’t reduce the value these events have for networking. In the new normal, virtual events are the way to go. The shift in the way we work, from office-based to remote work, has forced networking to become remote too. This…
B2B SaaS Events You Simply Cannot Miss
The COVID-19 pandemic created a shift in the way events are held, but it certainly didn’t reduce the value these events have for networking. In the new normal, virtual events are the way to go. The shift in the way we work, from office-based to remote work, has forced networking to become remote too. This…
What Are the Most Important Inbound Marketing Channels in 2022?
Here’s what we know: Organic search drives at least 53% of all website traffic compared to 27% for paid media.1 70% of marketers agree SEO creates more sales than PPC campaigns.2 B2B companies generate 2X as much revenue from organic search than any other marketing channel.3 Although organic traffic isn’t the only part of a…
