Digital Sales & Marketing Strategy

As businesses grapple with the effects of COVID-19, it’s evident that the pandemic will change B2B activities forever. In fact, 97% of B2B businesses in the UK have shifted their go-to-market (GTM) strategy during this crisis. Even though the full implications of the pandemic are still unclear, savvy B2B sales leaders and marketers are rethinking…

Code Marketing is the application of the “SaaS free trial” to a far broader range of products, services, and business categories. Essentially, Code Marketing is about enabling users to “try before they buy” and building trust and removing friction within the online buying process. 

In a digital-first world that has become obsessed with personalisation, simply broadcasting your marketing to a wide range of potential customers is no longer an effective way to get your messages out. That’s why a strategy focused on account-based marketing (ABM) has become so popular in recent years.

The 2020 pandemic is a historic dividing line. The world might be looking forward to an eventual return to ‘normal’. But we all need to get comfortable with the idea that it’s unlikely to ever quite be the same again. Our lives have changed, business has changed — sales and marketing will have to change…

Did you know that there are currently more than 25,000 marketing companies in the United Kingdom? These range from small, niche marketing agencies to large, full-service marketing businesses. With so much choice, it can be difficult to narrow down your search and find the right agency to make you feel like your brand is on…

B2B Software was once a niche known only to a tech-savvy elite. But in the smartphone era, software is the tool of the masses. It delivers practical time, effort and labour saving solutions to us in our personal and professional lives. It makes everything from streamlining our workflows to ordering a pizza as simple as…

Last year we shared 2019’s B2B marketing trends. But with the new year now upon us, its time to look into the future and figure out what will be the defining trends of 2020 B2B marketing. We think there are some key developments that build on 2019, and other things that fall by the wayside.

Marketing is perhaps one of the most important factors when it comes to determining the growth of your business. It takes a lot of planning and a deep understanding of your industry in order to truly stand out from the competition, but there’s just one problem; the internet.The web has become a double-edged sword for…

Marketing is an essential part of any business, and if you are going to be successful with yours, there are certain things that you need to do and include in your business model. Marketing operations is the future of your marketing organization, and if you don’t believe me now, hopefully, you will by the time…

Are you looking for the best UK awards that recognise excellence in B2B marketing campaigns? Look no further, these are the top 50 that you can enter with your company and who knows, you might just take the grand prize. In this article we’ll share the fifty most prominent B2B marketing awards, included in this…