Digital Sales & Marketing Strategy

Chief marketing officer (CMO) roles have started to look like your lockdown reflection. You might recognise the person in it, but there’s a lack of definition, a lot of sprawl and some lingering angst around growth management.   We, at Gripped, find this troubling so we’ve taken the time to compile a list of five profiles…

Consumer habits are rapidly changing thanks to the lifestyle changes forced by the pandemic, coupled with drastic changes to the online advertising infrastructure have caused seismic shifts in the digital marketing landscape. While this forced evolution holds a lot of opportunities, keeping up with the rapid pace of changing best practice comes with a cost…

The COVID-19 pandemic created a shift in the way events are held, but it certainly didn’t reduce the value these events have for networking. In the new normal, virtual events are the way to go. The shift in the way we work, from office-based to remote work, has forced networking to become remote too. This…

CMO’s have come a long way from simply managing print ads. Once you throw digital marketing into the mix, a completely new world of possibilities— and alternatively failures— opens up to you.  There’s no doubt executing a marketing plan quickly and effectively takes focused effort, especially as you navigate an ever-changing landscape of customer behavior,…

It’s no lie that the pandemic has forced B2B brands to lean into a stronger inbound marketing strategy. The postponements and cancellation of events and tradeshows forced businesses to rethink their marketing strategy. Up to 18% of companies changed how they do business in reaction to the crisis. This means adopting a contingency plan to…

Up to 45% of product launches are delayed for several reasons — this can include a failure to meet customer requirements and lack of formal launch processes, such as a go-to-market strategy (GTM). These are some of the critical issues that product managers experience internally that result in poor customer reception.

There’s no denying that online sales processes can be tough, and you need to be skilled at what you do to get results. Even if you’re experienced, you’re going to make some mistakes and in some cases, those mistakes are going to cost you the sale. Here are the 7 deadly blunders you’re making, and…

Digital marketing agencies are recruiting now more than ever in 2021. This guide tells you everything you need to know about getting digital marketing agency jobs in 2021. Are you interested in working for a digital marketing agency? If you are, you need to know all about the current job market and all the information…

There has been a significant increase in the number of B2B SaaS companies operating — particularly during the last year. With such a busy and expanding market, it can be challenging to secure customers and make sure your SaaS business stands out. Here we are going to layout five marketing tactics that you can employ…

The SaaS industry is growing at a compound annual growth rate (CAGR) of 18.6% and doesn’t seem to be slowing down — partially thanks to today’s remote-working practices. Easy access to different tools and products has provided teams with solutions for connectivity, productivity, collaboration, and efficiency. This has resulted in a competitive landscape, particularly for…