Olly Dunn

Two business people having a tug of war.

A B2B Marketer’s Guide to Driving Sales and Marketing Alignment

It’s possibly surprising to some, but B2B sales and marketing alignment remains one of the biggest challenges facing B2B SaaS and tech businesses. Yes, as B2B marketers, we’ve sadly become obsessed with metrics like MQLs that push too many poor-fit leads onto sales and distract from what truly matters—driving revenue growth. This infatuation has damaged…

Read More ►

A group of business people raising their hands.

Top 10 B2B Demand Generation Agency Choices in 2023

In the competitive world of B2B marketing, choosing the right demand generation agency can help align sales and marketing teams and significantly boost your business growth. This list comprises ten leading agencies for SaaS and tech companies in the UK, aiming to generate high-quality leads and reduce sales cycles. 1. Gripped Gripped is a B2B…

Read More ►

An aerial shot of London with emphasis on the horizon.

Top 10 UK B2B Lead Generation Agency Options in 2023

In the competitive landscape of digital marketing, the question of how to generate B2B leads is asked over and over. Businesses are locked in a fierce battle to attract attention and generate not just leads, but highly qualified leads who are primed to convert into pipeline. If you’re a UK-based SaaS or tech company, having…

Read More ►

A Gripped strategist mapping out a marketing strategy on a whiteboard.

The 10 Best Full-Service Digital Marketing Agencies in 2023 (UK list)

If you’re a B2B Marketing Leader in a SaaS or tech company, you know that progress in the digital era requires working with the right partners — it’s simply not cost-effective (or desirable) to build out a team that covers every specialism. A full-service digital marketing agency can serve as this partner, providing access to…

Read More ►

Best Product Marketer Interview Questions

Lots of people in your business influence how a product is marketed. So isn’t anyone who helps bring a product to market technically a product marketer? Well, yes and no. Plenty of people have a hand in it, but being able to market your product to your audience in the right way demands clear direction….

Read More ►

Has XaaS changed business models header

Has XaaS Changed Business Models?

The quick answer is yes, absolutely – XaaS has transformed business. The long answer is that it depends on whether or not you think XaaS is really that new. In reality, businesses have been outsourcing functions, services and support for decades. XaaS hasn’t changed that, it’s just made it easier than ever, and that simplicity…

Read More ►

Conversational Marketing Strategies: How to successfully talk the talk in a digital-first marketplace

2020 has accelerated a dramatic shift towards online sales and marketing — and with that change in setting, new engagement challenges have emerged. While the virtual setting makes brands rely on websites and emails to connect with the public, those are fundamentally impersonal ways to communicate. How are brands supposed to foster the types of…

Read More ►

What is Account-Based Marketing?

In a digital-first world that has become obsessed with personalisation, simply broadcasting your marketing to a wide range of potential customers is no longer an effective way to get your messages out. That’s why a strategy focused on account-based marketing (ABM) has become so popular in recent years.

Read More ►

Top UK B2B FinTech’s to Get Funding

In the prosperous world of finance, technological advancements have been an outlet for many successful SaaS products, and this industry is gaining interest globally. However, B2B Fintech’s (Financial Technology) don’t always hit the headlines as their B2C counterparts do. But that doesn’t mean they’re any less compelling.

Read More ►

The Hottest UK AI Businesses to Get Funding

The popularity of AI (Artificial Intelligence) grew rapidly in 2019 as businesses rushed to be on-trend with the latest fad. Come 2020, AI adoption is showing no signs of slowing down, and with Venture Capital firms becoming increasingly interested in investing in this area, B2B SaaS and tech startups have latched onto this promising prospect.

Read More ►