Conversational Marketing Strategies: How to successfully talk the talk in a digital-first marketplace
2020 has accelerated a dramatic shift towards online sales and marketing — and with that change in setting, new engagement challenges have emerged. While the virtual setting makes brands rely on websites and emails to connect with the public, those are fundamentally impersonal ways to communicate. How are brands supposed to foster the types of…
In a digital-first world that has become obsessed with personalisation, simply broadcasting your marketing to a wide range of potential customers is no longer an effective way to get your messages out. That’s why a strategy focused on account-based marketing (ABM) has become so popular in recent years.
In the prosperous world of finance, technological advancements have been an outlet for many successful SaaS products, and this industry is gaining interest globally. However, B2B Fintech’s (Financial Technology) don’t always hit the headlines as their B2C counterparts do. But that doesn’t mean they’re any less compelling.
The popularity of AI (Artificial Intelligence) grew rapidly in 2019 as businesses rushed to be on-trend with the latest fad. Come 2020, AI adoption is showing no signs of slowing down, and with Venture Capital firms becoming increasingly interested in investing in this area, B2B SaaS and tech startups have latched onto this promising prospect.