Olly Dunn
HubSpot Salesforce Integration: Bridging the Sales and Marketing Gap
It’s a tale as old as time—sales rely on Salesforce to manage opportunities while marketing leverages HubSpot to generate leads. This use of different platforms naturally leads to a lack of visibility between the teams. Leads created in HubSpot become disconnected when handed off to sales. This results in losing key data about prior interactions….
B2B Website SEO: Where SaaS Businesses Get It Wrong
Weeks, if not months of work go into putting a new version of your website live. And after all the blood, sweat, and tears that have gone into the latest version of your website, you suddenly find yourself in the hot seat two months down the line, facing questions like: The simple answer? SEO is…
A B2B Marketer’s Guide to Driving Sales and Marketing Alignment
It’s possibly surprising to some, but B2B sales and marketing alignment remains one of the biggest challenges facing B2B SaaS and tech businesses. Yes, as B2B marketers, we’ve sadly become obsessed with metrics like MQLs that push too many poor-fit leads onto sales and distract from what truly matters—driving revenue growth. This infatuation has damaged…
Best Product Marketer Interview Questions
Lots of people in your business influence how a product is marketed. So isn’t anyone who helps bring a product to market technically a product marketer? Well, yes and no. Plenty of people have a hand in it, but being able to market your product to your audience in the right way demands clear direction….
The 5 Common Technical SEO Issues to Watch in 2023
Discover the top 5 most common technical SEO issues, that may be limiting your organic search visibility in this blog.
Marketing-as-a-Service (MaaS): The Future of B2B Marketing?
B2B Marketing is a fast-changing space. The opportunities and challenges of evolving technology continue to drive the industry forwards. Looking for the best way to keep pace? Enter, Marketing-as-a-Service. The concept of Marketing-as-a-Service (MaaS) may sound unusual at first, but in fact, marketing is a natural fit for the as-a-service model. With more and more…
Has XaaS Changed Business Models?
The quick answer is yes, absolutely – XaaS has transformed business. The long answer is that it depends on whether or not you think XaaS is really that new. In reality, businesses have been outsourcing functions, services and support for decades. XaaS hasn’t changed that, it’s just made it easier than ever, and that simplicity…
Inbound Marketing For IT Companies
Let’s be clear: inbound marketing for IT companies is critical. The majority of B2B IT sales start with online research. At this point in the potential customer’s cycle, you can attract and engage them with valuable content.1 75% of B2B buyers said that the winning vendor’s content significantly impacted their decision. As you probably already…
Conversational Marketing Strategies: How to successfully talk the talk in a digital-first marketplace
2020 has accelerated a dramatic shift towards online sales and marketing — and with that change in setting, new engagement challenges have emerged. While the virtual setting makes brands rely on websites and emails to connect with the public, those are fundamentally impersonal ways to communicate. How are brands supposed to foster the types of…
What is Account-Based Marketing?
In a digital-first world that has become obsessed with personalisation, simply broadcasting your marketing to a wide range of potential customers is no longer an effective way to get your messages out. That’s why a strategy focused on account-based marketing (ABM) has become so popular in recent years.
