Olly Dunn
What is Account-Based Marketing?
In a digital-first world that has become obsessed with personalisation, simply broadcasting your marketing to a wide range of potential customers is no longer an effective way to get your messages out. That’s why a strategy focused on account-based marketing (ABM) has become so popular in recent years.
Top UK B2B FinTech’s to Get Funding
In the prosperous world of finance, technological advancements have been an outlet for many successful SaaS products, and this industry is gaining interest globally. However, B2B Fintech’s (Financial Technology) don’t always hit the headlines as their B2C counterparts do. But that doesn’t mean they’re any less compelling.
The Hottest UK AI Businesses to Get Funding
The popularity of AI (Artificial Intelligence) grew rapidly in 2019 as businesses rushed to be on-trend with the latest fad. Come 2020, AI adoption is showing no signs of slowing down, and with Venture Capital firms becoming increasingly interested in investing in this area, B2B SaaS and tech startups have latched onto this promising prospect.
