Digital Sales & Marketing Strategy

Why Gripped is Embracing an Online Sales Process — And You Should Too

We don’t need to tell you that the B2B has shifted to online sales — the past year has made it pretty obvious. Those not embracing an online sales process will be collateral victims of what the pandemic has brought. It’s not totally about face-to-face anymore. Here are 3 reasons why: The days of doing…

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B2B agency brief

Writing an Effective B2B Agency Brief

What’s the old saying about process? Crap in, crap out. Well, the same goes when creating a brief for a B2B marketing agency. The brief is the starting pistol for making your engagement with a B2B marketing agency successful. A good brief will be your guiding light when selecting the right agency, selecting the strategy…

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Conversational Marketing Strategies: How to successfully talk the talk in a digital-first marketplace

2020 has accelerated a dramatic shift towards online sales and marketing — and with that change in setting, new engagement challenges have emerged. While the virtual setting makes brands rely on websites and emails to connect with the public, those are fundamentally impersonal ways to communicate. How are brands supposed to foster the types of…

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b2b marketing budget benchmark

6 B2B Marketing Budget Benchmarks

To succeed this year, you need to know how much you’ll be spending on marketing overall and how much you will allocate to each marketing channel. Figuring out the right budget can be tricky — you don’t want to cut corners or overspend. The first step is to decide on your business goals. From there,…

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Growth strategies for SaaS

10 Growth Strategies for SaaS Startups

Software-as-a-Service (SaaS) is currently experiencing marketing saturation. In August 2020, there were nearly 127,000 SaaS companies listed on the leading business directory, SaaSHub. That’s a lot.  So, what can you do as a SaaS startup to stand out from the crowd and demonstrate your value to prospective customers? We’re going to dive into 10 growth…

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B2B Digital Sales Strategy

How to Embrace a B2B Digital-First Sales Strategy in 6 Months

In recent years, digital sales have become an increasingly vital part of business-to-business (B2B) sales and marketing strategies. Social distancing has put that shift on steroids. Investing in digital sales is an investment in the future, and it’s what will help your brand survive and thrive in this new normal. Of course, moving to a…

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how to build brand trust

How to Build Brand Trust in an Increasingly Digital World

It goes without saying that businesses must continue to adapt quickly to the digital world. The days when client business meetings always took place face to face are a thing of the past, with a huge new reliance on digital tools to help us connect. As a result, building B2B brand trust has become more…

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Online sales process

The B2B Sales Process “New Normal”: Online, Frictionless, and Agile

As businesses grapple with the effects of COVID-19, it’s evident that the pandemic will change B2B activities forever. In fact, 97% of B2B businesses in the UK have shifted their go-to-market (GTM) strategy during this crisis. Even though the full implications of the pandemic are still unclear, savvy B2B sales leaders and marketers are rethinking…

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What is Code Marketing? B2B Digital Marketing Trends 2021

Code Marketing is the application of the “SaaS free trial” to a far broader range of products, services, and business categories. Essentially, Code Marketing is about enabling users to “try before they buy” and building trust and removing friction within the online buying process. 

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Everything you need to know about a B2B marketing agency

Everything You Need to Know About a B2B Marketing Agency

Not every B2B marketing agency is the same. B2B Marketing agencies are an essential part of the B2B Marketing landscape. Without the specialized skills that go into driving B2B sales, the B2B world would be in trouble. There are many different B2B agencies out there, but not all of them are made equally. Here are…

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