B2B Digital Marketing Strategy
CMO Marketing Plan: Blueprint for the First 90 Days
CMO’s have come a long way from simply managing print ads. Once you throw digital marketing into the mix, a completely new world of possibilities— and alternatively failures— opens up to you. There’s no doubt executing a marketing plan quickly and effectively takes focused effort, especially as you navigate an ever-changing landscape of customer behavior,…
3 B2B Networking Strategies That Won’t Break the Bank
It’s no lie that the pandemic has forced B2B brands to lean into a stronger inbound marketing strategy. The postponements and cancellation of events and tradeshows forced businesses to rethink their marketing strategy. Up to 18% of companies changed how they do business in reaction to the crisis. This means adopting a contingency plan to…
7 Deadly Selling Blunders Costing You Sales And How To Fix Them
There’s no denying that online sales processes can be tough, and you need to be skilled at what you do to get results. Even if you’re experienced, you’re going to make some mistakes and in some cases, those mistakes are going to cost you the sale. Here are the 7 deadly blunders you’re making, and…
Getting Digital Marketing Agency Jobs in 2023
Digital marketing agencies are recruiting now more than ever in 2022. This guide tells you everything you need to know about getting digital marketing agency jobs in 2022. Are you interested in working for a digital marketing agency? If you are, you need to know all about the current job market and all the information…
Top 5 B2B Marketing Tactics SaaS Businesses Need For Growth In 2023
There has been a significant increase in the number of B2B SaaS companies operating — particularly during the last year. With such a busy and expanding market, it can be challenging to secure customers and make sure your SaaS business stands out. Here we are going to layout five marketing tactics that you can employ…
How to Build Your SaaS Value Proposition in 3 steps (+ Examples)
The SaaS industry is growing at a compound annual growth rate (CAGR) of 18.6% and doesn’t seem to be slowing down — partially thanks to today’s remote-working practices. Easy access to different tools and products has provided teams with solutions for connectivity, productivity, collaboration, and efficiency. This has resulted in a competitive landscape, particularly for…
Why Gripped is Embracing an Online Sales Process — And You Should Too
We don’t need to tell you that the B2B has shifted to online sales — the past year has made it pretty obvious. Those not embracing an online sales process will be collateral victims of what the pandemic has brought. It’s not totally about face-to-face anymore. Here are 3 reasons why: The days of doing…
Writing an Effective B2B Agency Brief
What’s the old saying about process? Crap in, crap out. Well, the same goes when creating a brief for a B2B marketing agency. The brief is the starting pistol for making your engagement with a B2B marketing agency successful. A good brief will be your guiding light when selecting the right agency, selecting the strategy…
Conversational Marketing Strategies: How to successfully talk the talk in a digital-first marketplace
2020 has accelerated a dramatic shift towards online sales and marketing — and with that change in setting, new engagement challenges have emerged. While the virtual setting makes brands rely on websites and emails to connect with the public, those are fundamentally impersonal ways to communicate. How are brands supposed to foster the types of…
6 B2B Marketing Budget Benchmarks
To succeed this year, you need to know how much you’ll be spending on marketing overall and how much you will allocate to each marketing channel. Figuring out the right budget can be tricky — you don’t want to cut corners or overspend. The first step is to decide on your business goals. From there,…
