Digital Sales & Marketing Strategy

9 Ways to Increase Revenue for B2B Tech Businesses

Businesses really come down to sales. If you do everything right, but can’t bring in revenue, the rest ultimately will not matter. You need to generate brand awareness, turn traffic into leads, and turn leads into customers. Building a brand requires understanding yourself, your customers and the available channels of communication. Your strategy has to…

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How GDPR Will Improve Your Customer Experience

GDPR and Customer Experience There has been a lot said about GDPR over the last few months, and I’m sure plenty more in the months to come. But for a minute I want to put all of the discussion of legislation, compliance, process and consent aside and talk briefly about why it’s a good thing…

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B2B Marketing: How do I get my existing database GDPR compliant?

GDPR for B2B Marketers Its currently on everyones lips and while some are well-prepared others are in a state of near panic with the upcoming GDPR legislation. Over the past three months, we have spoken to a wide range of businesses who are at differing stages of readiness and many are failing to understand what…

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The Best B2B Lead Generation Strategies (Updated for 2020)

Cracking the B2B Lead Generation Conundrum B2B lead generation is becoming increasingly difficult; a common story I hear from B2B marketers is that it’s becoming increasingly more challenging to drive lead generation at the needed quality and scale to support their sales teams targets. The very fact that this is a consistent theme one would…

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Why GDPR Is An Opportunity for B2B Marketers

With the start of the new year rapidly approaching, the atmosphere is filled with optimism and new opportunities. However, while everyone else makes their lists of new year’s resolutions, many marketers are most likely contemplating the effects of the impending GDPR.

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7 B2B Marketing Trends Every B2B Marketer Should Know

Marketing trends move quickly, so it can be hard to create a marketing plan that has longevity and will give sustainable and consistent results. This article will outline 7 B2B Marketing trends that will drive results today, and in the future.

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Why your target market definition is wasting your marketing budget

What’s your target market? It’s a pretty crucial question to be able to answer. If you know the answer, great. If you don’t know the answer, you need to. But, on the flip side if you do have an answer there is a right answer and a wrong answer. Having asked that question a lot,…

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The Most Common Marketing Mistakes

That Could be Costing Your Company Money People all around the world are familiar with Apple. As of 2016, Apple had sold over one billion iPhones worldwide. In fact, you might even be reading this article on a smartphone right now. I bet you didn’t know that one of the co-creators of the famous brand,…

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