B2B Digital Marketing Strategy

At Gripped, we work tirelessly to move the needle on what often seems like a laundry list of metrics. We look at website visits, conversion rates, generated leads per channel, engagement on social media platforms, blog post shares, email click-through rates… and the list goes on and on. When the time comes to present the…

Before we start its worth saying that this is a long read. But for a subject like Account Based Marketing for B2B we thought it worthy of a long form article. So let’s get started! Too much of a good thing will kill you. Drink more than 6 litres of water in less than an…

Account-based marketing (ABM) has been traditionally viewed as an overarching strategy for B2B outbound sales. A more sophisticated view, however, looks at ABM as a targeted strategy that encompasses both outbound and inbound marketing. There is also room for complex B2B businesses to incorporate account-based marketing strategies. It is up for debate whether inbound driven…

Many companies shy away from listing their prices front and centre online, or even making them available at all. This is particularly true for B2B vendors. This is based on the traditional belief that your competitors will use this information to undercut your price points; and for products and services that require contact with a…

Many businesses start with a good idea and smart people. The same goes for new product launches within established companies. This isn’t enough, however, to create success. To do that, you need a business plan and a go-to-market strategy. This is a guide to turning an idea into revenue. Step 1: Start Your Business Plan…

Businesses really come down to sales. If you do everything right, but can’t bring in revenue, the rest ultimately will not matter. You need to generate brand awareness, turn traffic into leads, and turn leads into customers. Building a brand requires understanding yourself, your customers and the available channels of communication. Your strategy has to…

GDPR and Customer Experience There has been a lot said about GDPR over the last few months, and I’m sure plenty more in the months to come. But for a minute I want to put all of the discussion of legislation, compliance, process and consent aside and talk briefly about why it’s a good thing…

GDPR for B2B Marketers Its currently on everyones lips and while some are well-prepared others are in a state of near panic with the upcoming GDPR legislation. Over the past three months, we have spoken to a wide range of businesses who are at differing stages of readiness and many are failing to understand what…

Cracking the B2B Lead Generation Conundrum B2B lead generation is becoming increasingly difficult; a common story I hear from B2B marketers is that it’s becoming increasingly more challenging to drive lead generation at the needed quality and scale to support their sales teams targets. The very fact that this is a consistent theme one would…

Marketing trends move quickly, so it can be hard to create a marketing plan that has longevity and will give sustainable and consistent results. This article will outline 7 B2B Marketing trends that will drive results today, and in the future.