Steve Eveleigh
Week 2 Update: Learning, New Customers & Growth
Week two of Gripped arrived and went and with it came a new customer, eight additional new business sessions, a raft of leads and referrals from former colleagues and friends. It’s been an education. Firstly, I’m incredibly excited about the new customers who have chosen to partner with us. They all come with a different…
Why B2B Buyer Personas are Important to Your Business
Do you use B2B buyer personas in the marketing strategy for your B2B business? Why are buyer personas so important to B2B businesses? While many B2B companies do, there are some that haven’t caught on yet. There can be a misconception that buyer personas are tools that work well in the marketing strategies of B2C…
I’ve just taken the first step
Ever since I was a teenager, I’ve had a dream of founding my own business. I’ve talked endlessly to friends, family and colleagues for a decade about taking the first step. I’ve always found an excuse not to do it. Financial reasons, personal reasons, things that come up every day that mean the path of…
Why your target market definition is wasting your marketing budget
What’s your target market? It’s a pretty crucial question to be able to answer. If you know the answer, great. If you don’t know the answer, you need to. But, on the flip side if you do have an answer there is a right answer and a wrong answer. Having asked that question a lot,…
The Basics of a High Conversion Landing Page
Building an inbound marketing campaign and high conversion landing page. First impressions matter. If you’re looking to build a high conversion landing page, first impressions really matter. For your business, a landing page is the first impression that a visitor has of your website, which makes it a crucial part of your marketing strategy. To…
The Most Common Marketing Mistakes
That Could be Costing Your Company Money People all around the world are familiar with Apple. As of 2016, Apple had sold over one billion iPhones worldwide. In fact, you might even be reading this article on a smartphone right now. I bet you didn’t know that one of the co-creators of the famous brand,…
How to Improve Your Website Traffic Through SEO
Your site must be optimised for SEO. Yes, that’s a generic statement, however, when developing a B2B SEO strategy for your site, consider your buyer personas. Focus on the keywords your customers are searching for and those that align with their personas. Also, concentrate on long tail keywords to get more quality traffic. If your…
Tips for Driving New Traffic to Your Website Quickly
So, you have been tasked with driving new traffic and visitors to your site. Pretty straightforward task huh? On the face of things, it is like being asked to lick your elbow or running a two-minute mile or pushing a boulder up a, particularly icy hill. Well, I can tell you from experience it is…
How to Generate Traffic Through Blogging for Your Website
Generating traffic through blogging can be a key asset to your growth plans and is a hugely important aspect of inbound marketing. However, the prime intention of inbound marketing is to attract visitors to your website, convert the visitors into leads and more readily close the leads into paying (or trial) customers. Once customers are…
