Steve Eveleigh

marketing agency compatible

How to Know If You’re Agency-Compatible (And If an Agency Is Compatible With You)

A marketing agency can help you do a lot of different things. That could be simply executing a specific element of your marketing plan, or creating an entire go-to-market strategy. Setting those expectations and picking the right partner is key to a successful outcome. This article will help you understand how an agency might be…

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Top 5 Social Media Platforms for Business: Should You Be Using Twitter?

In its early days, social media was merely a way for old friends to keep in touch, but since then it has become a powerhouse in shaping trends and culture. Brands now realise that having a social media presence is a requirement for effective marketing. And in many ways, social media is for today what…

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Best SEO Agency in 2022

Every modern business appreciates the value of Search Engine Optimisation (SEO) and will be eager to fire their websites up the Search Engine Results Pages (SERPs). However, marketing your products and services to B2B clients serves up a range of unique challenges compared to B2C promotions. So, when seeking professional help, finding the best dedicated…

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Choosing the Right SaaS Pricing Model

The pricing model for your business is a large determiner in whether you succeed or fail, but with so many pricing models out there, it can be a difficult aspect of any SaaS business’ growth strategy to get right.

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The Top 30 B2B SaaS Companies to Watch

What are some of the top companies in the B2B SaaS market? What makes them stand out from their competitors? Business-to-business (B2B) software has become a major part of our daily lives. From accounting to CRM, collaboration tools to ecommerce platforms, these solutions are helping businesses run efficiently and effectively. B2B SaaS delivers practical time,…

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How to Qualify Marketing Leads: A 5 Step Process

Your SaaS business depends not only on leads coming through the door, but also that these are of high quality. While it isn’t an easy task, strategies for lead generation and lead nurturing are both commonly understood parts of the sales and marketing equation. Lead qualification, however, is a lesser known but equally important step…

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Building Bridges with Sales and Marketing Alignment

As a business, there’s nothing more damaging than being stuck in your old ways, and for sales and marketing teams, breaking out of the mentality that you’re separate functions is essential. Marketing is synonymous with sales — one generates leads, the other converts — and if the right inbound leads aren’t being nurtured then sales…

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SaaS Funding: Venture Capital advantages and disadvantages

Everyone wants their business to take off. So if there’s one thing that no Software as a Service (SaaS) company can afford to do, it’s rest on its laurels. In their constant battle to deliver value for users and stay one step ahead of the competition, SaaS companies need to exist in a state of…

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How to Calculate ARPU for SaaS Companies

In the age of big data, keeping a close eye on the right key metrics and KPIs can help businesses plot a clear path to success. But in the increasingly competitive world of B2B SaaS, you’ll need to look at very specific SaaS metrics to gain that all-important edge. Of course, you’ll likely be aware…

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Why Marketing is Key to Your SaaS Business Model

As more and more of us lead increasingly connected, digital lives (both personally and professionally), there is ever-expanding opportunity for new technology to deliver value. These opportunities to create new software and products have driven the SaaS (Software as a Service) market to grow exponentially in popularity.

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