Steve Eveleigh

B2B agency brief

Writing an Effective B2B Agency Brief

What’s the old saying about process? Crap in, crap out. Well, the same goes when creating a brief for a B2B marketing agency. The brief is the starting pistol for making your engagement with a B2B marketing agency successful. A good brief will be your guiding light when selecting the right agency, selecting the strategy…

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5 Ways to Build a Differentiated B2B SaaS Sales Strategy

SaaS has become a huge industry, with a market valuation of USD 158.2 billion (£120 billion) in 2020. It’s even expected to grow at a CAGR of 11.7 per cent to hit USD 307.3 billion (£232 billion) by 2026. The Salesforce acquisition of Slack for $27.7 billion shows SaaS is now mainstream. When the COVID-19…

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UK B2B SaaS products

Top 28 UK B2B SaaS Products

B2B software is critical for business success in this digital era. These products and services are there to aid you, so you can save huge amounts of business time and money that could otherwise be spent on innovation and encouraging conversion. It only takes a few Google searches to discover that there are thousands of…

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Growth strategies for SaaS

10 Growth Strategies for SaaS Startups

Software-as-a-Service (SaaS) is currently experiencing marketing saturation. In August 2020, there were nearly 127,000 SaaS companies listed on the leading business directory, SaaSHub. That’s a lot.  So, what can you do as a SaaS startup to stand out from the crowd and demonstrate your value to prospective customers? We’re going to dive into 10 growth…

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B2B Digital Sales Strategy

How to Embrace a B2B Digital-First Sales Strategy in 6 Months

In recent years, digital sales have become an increasingly vital part of business-to-business (B2B) sales and marketing strategies. Social distancing has put that shift on steroids. Investing in digital sales is an investment in the future, and it’s what will help your brand survive and thrive in this new normal. Of course, moving to a…

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how to build brand trust

How to Build Brand Trust in an Increasingly Digital World

It goes without saying that businesses must continue to adapt quickly to the digital world. The days when client business meetings always took place face to face are a thing of the past, with a huge new reliance on digital tools to help us connect. As a result, building B2B brand trust has become more…

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Online sales process

The B2B Sales Process “New Normal”: Online, Frictionless, and Agile

As businesses grapple with the effects of COVID-19, it’s evident that the pandemic will change B2B activities forever. In fact, 97% of B2B businesses in the UK have shifted their go-to-market (GTM) strategy during this crisis. Even though the full implications of the pandemic are still unclear, savvy B2B sales leaders and marketers are rethinking…

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How to Move Your B2B Sales Process Online

To move your B2B sales process online, you need to do four main things: Refine and study your target market Focus on personalisation and use sales-aligned marketing to build trust online Make it easy to “try before you buy” Codify this journey within a scalable process

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Everything you need to know about a B2B marketing agency

Everything You Need to Know About a B2B Marketing Agency

Not every B2B marketing agency is the same. B2B Marketing agencies are an essential part of the B2B Marketing landscape. Without the specialized skills that go into driving B2B sales, the B2B world would be in trouble. There are many different B2B agencies out there, but not all of them are made equally. Here are…

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marketing agency compatible

How to Know If You’re Agency-Compatible (And If an Agency Is Compatible With You)

A marketing agency can help you do a lot of different things. That could be simply executing a specific element of your marketing plan, or creating an entire go-to-market strategy. Setting those expectations and picking the right partner is key to a successful outcome. This article will help you understand how an agency might be…

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