Steve Eveleigh

The UK’s 30 Best Marketing Agencies

Did you know that there are currently more than 25,000 marketing companies in the United Kingdom? These range from small, niche marketing agencies to large, full-service marketing businesses. With so much choice, it can be difficult to narrow down your search and find the right agency to make you feel like your brand is on…

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SaaS Funding: Venture Capital advantages and disadvantages

Everyone wants their business to take off. So if there’s one thing that no Software as a Service (SaaS) company can afford to do, it’s rest on its laurels. In their constant battle to deliver value for users and stay one step ahead of the competition, SaaS companies need to exist in a state of…

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How to Calculate ARPU for SaaS Companies

In the age of big data, keeping a close eye on the right key metrics and KPIs can help businesses plot a clear path to success. But in the increasingly competitive world of B2B SaaS, you’ll need to look at very specific SaaS metrics to gain that all-important edge. Of course, you’ll likely be aware…

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Why Marketing is Key to Your SaaS Business Model

As more and more of us lead increasingly connected, digital lives (both personally and professionally), there is ever-expanding opportunity for new technology to deliver value. These opportunities to create new software and products have driven the SaaS (Software as a Service) market to grow exponentially in popularity.

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The Top 30 B2B SaaS Companies to Watch in 2021

B2B Software was once a niche known only to a tech-savvy elite. But in the smartphone era, software is the tool of the masses. It delivers practical time, effort and labour saving solutions to us in our personal and professional lives. It makes everything from streamlining our workflows to ordering a pizza as simple as…

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SaaS Outlook for 2020

SaaS is a fast-changing industry. With low barriers to entry and the allure of huge payout, SaaS is fast becoming the gold-rush of the 21st century. But just like prospecting, there are no guarantees. In fact, an estimated 92% of SaaS companies fail within three years. In order to succeed, you need more than just…

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Delivering B2B SaaS Product Demos That Create Sales

We see a lot of new technology, whether it be prospects, customers or the software we use to run our agency. In the last week I’ve sat through six SaaS product demos. Before going into a demo there is always a sense of excitement, the sense that I’m about to see something that solves a…

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How to Build an Effective B2B SaaS Marketing Team

Not all SaaS products are the same, and the specifics of how to invest in marketing will depend on your product itself. Enterprise B2B SaaS businesses need expert sales reps that can own accounts and win clients. They also need marketing to gain traction and provide insight, but require a bedrock of face-to-face skills to…

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The B2B Buyer’s Journey and Knowing What to Do at Each Stage

Section 1: The B2B Buyer’s Journey – what is it, and why is it important? Whenever somebody makes a purchase, a buyer’s journey is undertaken. Simply put, the buyer’s journey is the pathway that is taken by the buyer before the decision to purchase is made. This process, no matter who you are remains pretty…

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How to Use Inbound Marketing to Support Outbound Lead Generation

The relationship between marketing and sales is kind of like the relationship between petrol and your car. The processes behind it can get extremely complicated, but for most of us it’s enough to know that, by and large, the system works. The more comprehensive your marketing, the more visible and appealing you are to your…

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