Steve Eveleigh

Top 5 Social Media Platforms for Business: Should You Be Using Twitter?

In its early days, social media was merely a way for old friends to keep in touch, but since then it has become a powerhouse in shaping trends and culture. Brands now realise that having a social media presence is a requirement for effective marketing. And in many ways, social media is for today what…

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Best SEO Agencies in 2020

Every modern business appreciates the value of Search Engine Optimisation (SEO) and will be eager to fire their websites up the Search Engine Results Pages (SERPs). However, marketing your products and services to B2B clients serves up a range of unique challenges compared to B2C promotions. So, when seeking professional help, finding the best dedicated…

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Choosing the Right SaaS Pricing Model

The pricing model for your business is a large determiner in whether you succeed or fail, but with so many pricing models out there, it can be a difficult aspect of any SaaS business’ growth strategy to get right.

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How to Qualify Marketing Leads: A 5 Step Process

Your SaaS business depends not only on leads coming through the door, but also that these are of high quality. While it isn’t an easy task, strategies for lead generation and lead nurturing are both commonly understood parts of the sales and marketing equation. Lead qualification, however, is a lesser known but equally important step…

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Building Bridges with Sales and Marketing Alignment

As a business, there’s nothing more damaging than being stuck in your old ways, and for sales and marketing teams, breaking out of the mentality that you’re separate functions is essential. Marketing is synonymous with sales — one generates leads, the other converts — and if the right inbound leads aren’t being nurtured then sales…

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What B2B Sales and Marketing Will Look Like Post-Pandemic [Long Read]

The 2020 pandemic is a historic dividing line. The world might be looking forward to an eventual return to ‘normal’. But we all need to get comfortable with the idea that it’s unlikely to ever quite be the same again. Our lives have changed, business has changed — sales and marketing will have to change…

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The UK’s 30 Best Marketing Agencies

Did you know that there are currently more than 25,000 marketing companies in the United Kingdom? These range from small, niche marketing agencies to large, full-service marketing businesses. With so much choice, it can be difficult to narrow down your search and find the right agency to make you feel like your brand is on…

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SaaS Funding: Venture Capital advantages and disadvantages

Everyone wants their business to take off. So if there’s one thing that no Software as a Service (SaaS) company can afford to do, it’s rest on its laurels. In their constant battle to deliver value for users and stay one step ahead of the competition, SaaS companies need to exist in a state of…

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How to Calculate ARPU for SaaS Companies

In the age of big data, keeping a close eye on the right metrics and KPIs can help businesses plot a clear path to success. But in the increasingly competitive world of B2B SaaS, you’ll need to look at very specific metrics to gain that all-important edge. Of course, you’ll likely be aware of the…

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Why Marketing is Key to Your SaaS Business Model

As more and more of us lead increasingly connected, digital lives (both personally and professionally), there is ever-expanding opportunity for new technology to deliver value. These opportunities to create new software and products have driven the SaaS (Software as a Service) market to grow exponentially in popularity.

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