Steve Eveleigh

The Best B2B Inbound Marketing Channels

When to Use What Inbound Marketing Channels 89% of B2B buyers research potential suppliers online. Even for the most complicated products, a phone call is now relegated to the end of the sales process. That means using the internet to build brand awareness and initiate engagement with customers. Inbound marketing is about attracting early stage…

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How to Create a Go-to-Market Strategy and Business Plan

Many businesses start with a good idea and smart people. The same goes for new product launches within established companies. This isn’t enough, however, to create success. To do that, you need a business plan and a go-to-market strategy. This is a guide to turning an idea into revenue. Step 1: Start Your Business Plan…

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9 Ways to Increase Revenue for B2B Tech Businesses

Businesses really come down to sales. If you do everything right, but can’t bring in revenue, the rest ultimately will not matter. You need to generate brand awareness, turn traffic into leads, and turn leads into customers. Building a brand requires understanding yourself, your customers and the available channels of communication. Your strategy has to…

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How to Choose SEO Long Tail Keywords

SEO long tail is a must for anyone looking to increase online traffic. It allows you to increase the visibility of your online content to exactly the people actively searching for what you have to offer. It is a particularly important tool for businesses offering niche products or services and looking to break into a…

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How to Generate B2B Leads Online

On a weekly basis, I speak to many B2B sales and marketing professionals. The most frequent topic is demand generation. How do I get more leads to sales? Or, why isn’t the marketing team delivering leads? However, a week also doesn’t go by without hearing the mistaken claim ‘our customer do not search online‘. Its…

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How-To Use eBooks for Lead Generation

For B2B businesses, lead generation is the pathway to success. You need to be able to identify potential customers in order to get your story in front of the right people. eBooks are a great way to do both at the same time. In this article we’ll look to cover: Getting the right resource together…

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Five Amazing Examples of B2B Inbound Marketing

If you are feeling the itch to refresh your inbound marketing campaigns, but unsure where to begin? Inbound is all about publishing helpful and interesting content your audience wants to consume, but with the infinite number of approaches and ever-increasing creative standards, the possibilities of how your campaigns might take shape can be overwhelming. To…

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Why Your Makreting Campaigns are Failing

Why Your Content Marketing Campaigns are Failing and What to Do About It.

Content marketing is an extremely valuable tool – when you use it correctly. It can build brand awareness and loyalty, increase traffic and conversions, and improve your brand’s reputation. High-quality content marketing can completely revolutionize your business. However, if you’re noticing that your B2B marketing campaigns are achieving none of these results, then you’re probably…

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Why Inbound Marketing Works for B2B

Why and How Does Inbound Marketing Work? Every day we speak with B2B marketers. Some have been with inbound marketing from the beginning; some are still in camp outbound. With the advent of GDPR, the world is most certainly taking inbound more seriously. Many, however, are still grasping at the concept and trying to understand…

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B2B Marketing: How do I get my existing database GDPR compliant?

GDPR for B2B Marketers Its currently on everyones lips and while some are well-prepared others are in a state of near panic with the upcoming GDPR legislation. Over the past three months, we have spoken to a wide range of businesses who are at differing stages of readiness and many are failing to understand what…

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