Steve Eveleigh

Why Your Blog Posts Aren’t Showing Up in Google Search Results

Marketers have the power to deliver growth for your business. If you align your understanding of the customer persona, the challenges they face, the problems you solve and your messaging and not to forget the Google algorithm and the keyword topics your customer will be searching for: you’ll get your content ranked first in search…

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How to Build an Effective B2B Tech or SaaS Marketing Team

Not all SaaS products are the same, and the specifics of how to invest in marketing will depend on your product itself. Enterprise B2B SaaS businesses need expert sales reps that can own accounts and win clients. They need marketing to gain traction and provide insight, but require a bedrock of face-to-face skills to close…

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Freemium vs. Free Trials: Picking the Right B2B SaaS Sales Model

Selling B2B SaaS isn’t like other B2B products. Higher-end SaaS enterprise solutions will generate per customer subscription values high enough to justify costly sales cycles. For the low-end of the market, companies have to create self-service sales funnels to avoid spending more on customer acquisition than the average lifetime value of those contracts. Luckily, SaaS…

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Managing your marketing budget in uncertain times

Spend now so you don’t have to later So nobody likes to say the ‘R’ word. But, they are a fact of life. Arecession seems to hit at least once a decade. In America, the trend has been once every 5 years since 1945 — they were more common before. Even in the UK, we…

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The Six Marketing Metrics That Founders and Execs Actually Care About

At Gripped, we work tirelessly to move the needle on what often seems like a laundry list of metrics. We look at website visits, conversion rates, generated leads per channel, engagement on social media platforms, blog post shares, email click-through rates… and the list goes on and on. When the time comes to present the…

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How to Monitor Social Media for Marketing, Sales

In this article we’ll look at how to optimise your social media monitoring. Approximately 67% of online users count on social media when making a purchase decision (Source: Nielsen), and 78% of people who complain on Twitter expect a response within an hour (Source: HubSpot). In both B2C and B2B markets, social media provides an…

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How B2B Sales & Marketing Teams Should Work Together

Before we dig into how sales and marketing should work together to improve performance, let’s look at how these two bedfellows came together. Marketing is rooted in advertising. Billboards and direct mail were a vital marketing tactic for years, and they worked, but no one knows exactly how well but it is almost impossible to…

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Account Based Marketing: A Practical Guide

Before we start its worth saying that this is a long read. But for a subject like Account Based Marketing for B2B we thought it worthy of a long form article. So let’s get started! Too much of a good thing will kill you. Drink more than 6 litres of water in less than an…

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B2B Buyers have changed, but why haven’t B2B sales?

In this article we’re are going to dive into the modern buyer. What makes someone a “Modern Buyer” and then we’ll look at how this ties into the sales process. Today’s buyer has all the power. It’s a hard pill to swallow, admitting you do not have the control, but once you do you can…

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Why You Should Publish Pricing on Your Website

Many companies shy away from listing their prices front and centre online, or even making them available at all. This is particularly true for B2B vendors. This is based on the traditional belief that your competitors will use this information to undercut your price points; and for products and services that require contact with a…

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