B2B Digital Sales & Marketing Insights: Gripped Growth Essentials

b2b marketing attribution

Navigating the Maze of B2B Marketing Attribution to Boost Your ROI

B2B marketers grapple with the challenge of quantifying the impact of their marketing efforts. With multiple channels, touchpoints, and complex buyer journeys, it’s essential to understand which marketing activities are driving success. Enter marketing attribution – a robust methodology to assign value to the various interactions in a customer’s journey. In this comprehensive article, we’ll…

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How to Build a Next-Level Content Marketing Strategy

Are you tired of creating content that falls flat? Are you ready to take your content marketing to the next level? Look no further – in this blog post,…

Implementing a product-led growth strategy

Your website sits at the centre of your marketing strategy and sales process — and if it doesn’t, it should. Your website needs to do more than provide a…

B2B PPC Agency

Unlocking the Power of B2B PPC: How a B2B PPC Agency Can Drive Your Business’s Success

In today’s digital age, it’s more important than ever for B2B businesses to have a solid online presence. However, simply having a website and social media accounts isn’t enough….

Self-Reported Attribution vs Software Led Attribution: Which is More Accurate for Measuring Marketing Effectiveness?

Measuring the effectiveness of marketing efforts is essential for any business, but it can be particularly challenging for B2B marketers. Traditional web analytics tools often rely on cookies and…

6 Content Marketing Examples Worth Copying in 2023

Content marketing is as old as the hills. From 19th century farmers publishing magazines on how to help farms become more profitable, to SEO-optimised guides for B2B businesses in…

On-Page SEO checklist

There are just a few On-Page SEO basics that both SEO experts in the UK and Gripped. It’s important, but (and this is critical), it’s not as important as…

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