Content Marketing

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The Best B2B Content Marketing Agencies in London

London has long been a hotbed of marketing activity, and the city is home to some of the UK’s top marketing agencies. Even within a niche like content marketing, there are a wide variety of agencies offering their services — each with its own strengths and benefits — making it hard to pinpoint which one…

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How to Optimise your B2B Content Marketing Tactics

Establishing a solid online presence is no longer a choice for modern B2B brands and businesses — it’s essential. 71% of B2B researchers begin their research process with an organic search, invariably exposing them to B2B content which will likely shape their purchasing decisions.1  From there, B2B researchers consume some 13 pieces of content before…

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B2B Content Marketing Best Practices in 2022 and Beyond

B2B content marketing has undergone a series of transitions which has seen it evolve from its former traditional format into something far more digital and dynamic.  The main driving force behind these changes is undoubtedly the evolution of the internet itself — content marketing today revolves around digital distribution. For example, Think With Google estimates…

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Everything Wrong With Your Content Marketing Strategy. And What to Do Next.

2020 has laid bare the critical importance of digital-first marketing strategies. But when it comes to content, many businesses make critical mistakes time and again. In this post, we’ll take a look at six mistakes that could undermine your content marketing strategy and what you should do to fix them. You aren’t writing for specific…

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7 Tips to Use Psychographics to Create Effective Content

Content marketing relies on the “who”, “what”, “when”, “how”, and “why” of consumer behaviour. While it’s easy enough to answer some of these questions, deciphering “why” customers buy from you is always a challenge.  So, ask yourself: beyond the features and quality of your product, why do customers choose your B2B brand? The answer to…

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Awesome Examples of SaaS Email Copywriting

4 Awesome Examples of SaaS Email Copywriting

Is email marketing dead? Some experts may think so, but the statistics say otherwise. According to Hubspot’s 2020 report, email marketing seems to be alive and thriving: 81% of B2B marketers say their preferred form of content marketing is email newsletters 31% of B2B marketers name email marketing as the best strategy to nurture leads…

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What Is Content Marketing? How Can It Help Your Business?

What is content marketing? Content marketing is the merger between advertising, entertainment and education — and what that looks like is really up to you. Most commonly, content marketing is a blog article. But what is most important (when trying to define the category) is that it adds value to the reader while furthering your…

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Writing Blog Content That Delivers Leads

We live in the age of the blog. We’ve all read one, you’re reading one right now. Most of us have subscribed to one. Some of us have even tried our hand at writing at least one. “Weblogs” have been around since the early days of the internet, but over timetheiruses as a business tool…

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What Length Should Blog Posts Be to Generate Leads?

It’s become common that blogs form part of your traffic strategy. They can be a useful source of generating relevant traffic for your products and services. It’s now the case that most B2B businesses will blog, that wasn’t the case five years ago. But, it still seems that many people are making some simple mistakes….

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Why Your Blog Posts Aren’t Showing Up in Google Search Results

Marketers have the power to deliver growth for your business. If you align your understanding of the customer persona, the challenges they face, the problems you solve and your messaging and not to forget the Google algorithm and the keyword topics your customer will be searching for: you’ll get your content ranked first in search…

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