Content Marketing
The Best B2B Content Marketing Agencies in London
London has long been a hotbed of marketing activity, and it’s no surprise it’s hard to choose a B2B marketing agency when there are so many! Even within a niche like content marketing, there are a wide variety of agencies offering their services — each with its own strengths and benefits — making it hard…
Top 20 Content Strategy Agencies
In 1996, Bill Gates famously claimed that “content is king” in the nascent internet. Twenty-six years later this still rings true, with 97% of businesses claiming that content forms an important part of their overall marketing strategy.1 Given the critical role that content plays in inbound marketing, many businesses choose to work with content or…
How to Make Content Marketing Work for Software Companies
One of the most important goals of content marketing is to build trust — trust between a business and its customers. When a business is claiming that their product can solve their customers’ problems and make their lives better, it’s crucial customers believe these claims. But you don’t just trust anyone claiming to make your…
How to Build a Next-Level Content Marketing Strategy
Are you tired of creating content that falls flat? Are you ready to take your content marketing to the next level? Look no further – in this blog post, we’re going to show you how to build a next-level content marketing strategy that will help you engage your audience, drive results, and outshine your competitors….
6 Content Marketing Examples Worth Copying in 2023
Content marketing is as old as the hills. From 19th century farmers publishing magazines on how to help farms become more profitable, to SEO-optimised guides for B2B businesses in 2023, it’s fair to say that content marketing has evolved — and that the number of content marketing examples has expanded exponentially. Today: Without clear content…
How to Optimise your B2B Content Marketing Tactics
Establishing a solid online presence is no longer a choice for modern B2B brands and businesses — it’s essential. 71% of B2B researchers begin their research process with an organic search, invariably exposing them to B2B content which will likely shape their purchasing decisions.1 From there, B2B researchers consume some 13 pieces of content before…
B2B Content Marketing Best Practices in 2023 and Beyond
B2B content marketing has undergone a series of transitions which has seen it evolve from its former traditional format into something far more digital and dynamic. The main driving force behind these changes is undoubtedly the evolution of the internet itself — content marketing today revolves around digital distribution. For example, Think With Google estimates…
Everything Wrong With Your Content Marketing Strategy. And What to Do Next.
2020 has laid bare the critical importance of digital-first marketing strategies. But when it comes to content, many businesses make critical mistakes time and again. In this post, we’ll take a look at six mistakes that could undermine your content marketing strategy and what you should do to fix them. You aren’t writing for specific…
7 Tips to Use Psychographics to Create Effective Content
Content marketing relies on the “who”, “what”, “when”, “how”, and “why” of consumer behaviour. While it’s easy enough to answer some of these questions, deciphering “why” customers buy from you is always a challenge. So, ask yourself: beyond the features and quality of your product, why do customers choose your B2B brand? The answer to…
4 Awesome Examples of SaaS Email Copywriting
Is email marketing dead? Some experts may think so, but the statistics say otherwise. According to Hubspot’s 2020 report, email marketing seems to be alive and thriving: 81% of B2B marketers say their preferred form of content marketing is email newsletters 31% of B2B marketers name email marketing as the best strategy to nurture leads…
