Brendan Welch
How to Use Google Search Console to Increase Traffic
As a business, you need to continually optimise your website or blog posts for valuable keywords and phrases to make it stand out online. While most site owners know this, far fewer of them do anything about it. By and large, this comes down to not having information about how their site is currently performing…
How to Optimise your B2B Content Marketing Tactics
Establishing a solid online presence is no longer a choice for modern B2B brands and businesses — it’s essential. 71% of B2B researchers begin their research process with an organic search, invariably exposing them to B2B content which will likely shape their purchasing decisions.1 From there, B2B researchers consume some 13 pieces of content before…
B2B Content Marketing Best Practices in 2022 and Beyond
B2B content marketing has undergone a series of transitions which has seen it evolve from its former traditional format into something far more digital and dynamic. The main driving force behind these changes is undoubtedly the evolution of the internet itself — content marketing today revolves around digital distribution. For example, Think With Google estimates…
What Is Content Marketing? How Can It Help Your Business?
What is content marketing? Content marketing is the merger between advertising, entertainment and education — and what that looks like is really up to you. Most commonly, content marketing is a blog article. But what is most important (when trying to define the category) is that it adds value to the reader while furthering your…
6 B2B Content Marketing Tips for SaaS Companies that Convert
COVID-19 changed a lot of things about the way we interact. For B2B businesses, social distancing, masks, and health concerns have minimised the number of in-person meetings and elevated the importance of digital-first sales strategies. Companies that are thriving right now have ramped up their digital campaigns using content marketing efforts as a critical tool…
Top SaaS Marketing Strategies for 2022
With SaaS taking off as a business model, competition is fierce. SaaS marketers need a way to stand out from the crowd and drive customers into, and through, their funnels. Doing so requires taking a look at your marketing strategies and ensuring that you are using each to its maximum potential. In this post, we’ll…
10 Lessons from Inbound 2019
Inbound 2019 has come and gone, and HubSpot certainly knows how to put on a show. For the 26,000 marketers (and simple inbound enthusiasts) who descended on Boston, MA for four days in September, there was a lot to be learned. If you couldn’t make it, or are simply worried you missed out on some…