Brendan Welch

6 B2B SaaS Content Marketing Tips that Convert

For SaaS companies, organic search accounts for more than a quarter of all traffic, second only to direct traffic.1 In short, high-quality B2B content marketing for SaaS companies is crucial. So it’s no surprise that 55% of B2B marketers publish content multiple times per week — 12% more than the general marketer population.2  Companies that…

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Top SaaS Marketing Strategies for 2022

With SaaS taking off as a business model, competition is fierce. SaaS marketers need a way to stand out from the crowd and drive customers into, and through, their funnels. Doing so requires taking a look at your marketing strategies and ensuring that you are using each to its maximum potential. In this post, we’ll…

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10 Lessons from Inbound 2019

Inbound 2019 has come and gone, and HubSpot certainly knows how to put on a show. For the 26,000 marketers (and simple inbound enthusiasts) who descended on Boston, MA for four days in September, there was a lot to be learned. If you couldn’t make it, or are simply worried you missed out on some…

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