Brendan Welch
What Is llms.txt and Should Your SaaS Company Have One?
Learn what llms.txt is and whether your SaaS company should have one to help AI models accurately index your site and improve visibility for B2B buyers.
How to Get Your B2B SaaS Company Cited in ChatGPT and Perplexity
Learn how to get your B2B SaaS company cited in ChatGPT and Perplexity to ensure your brand appears in AI-generated recommendations and buyer shortlists.
How to Do a GEO Audit
Learn how to do a GEO audit to see how AI tools like ChatGPT rank your B2B SaaS company and discover the steps needed to improve your brand visibility.
How B2B Buyers Actually Use AI to Research Software
Discover how B2B buyers actually use AI to research software to ensure your product makes the shortlist by appearing in ChatGPT and Perplexity results.
GEO vs SEO: What’s the Difference and Do You Need Both?
Understand the difference between GEO and SEO and why you need both to ensure your B2B SaaS brand appears in traditional search and AI-generated answers.
What is GEO? A Plain English Guide for B2B SaaS Marketers
Learn how to boost brand visibility in AI search results with this plain English guide to GEO for B2B SaaS marketers looking to capture early buyer intent.
GEO as Applied to B2B Digital Marketing
Changes in B2B research behaviour and known influences LLMs provide a wide range of functionality, from automation and ideation to data processing. But when it comes to what digital marketers care about — e.g. pain point analysis, solution discovery, product discovery — most people use LLMs as an alternative to Google. This is why GEO…
Top SaaS Marketing Strategies for 2025
With SaaS taking off as a business model, competition is fierce. SaaS marketers need a way to stand out from the crowd and drive customers into, and through, their funnels. Doing so requires taking a look at your marketing strategies and ensuring that you are using each to its maximum potential. In this post, we’ll…
Top 20 Content Strategy Agencies
In 1996, Bill Gates famously claimed that “content is king” in the nascent internet. Twenty-six years later this still rings true, with 97% of businesses claiming that content forms an important part of their overall marketing strategy.1 Given the critical role that content plays in inbound marketing, many businesses choose to work with content or…
How to Make Content Marketing Work for Software Companies
One of the most important goals of content marketing is to build trust — trust between a business and its customers. When a business is claiming that their product can solve their customers’ problems and make their lives better, it’s crucial customers believe these claims. But you don’t just trust anyone claiming to make your…
