There are just a few On-Page SEO basics that both SEO experts in the UK and Gripped. It’s important, but (and this is critical), it’s not as important as writing something your audience cares about and is actively searching for online.
However, once you’ve identified the right thing to write, do yourself a favour and make sure to do the following:
- Keyword-targeted optimisation: Optimisations specific to the keyword you’re targeting with your content.
- Align page with keyword intent analysis
- Page type
- Information included
- Information level
- Don’t let the previous point trick you into doing something entirely derivative. (have a unique take).
- Execute a keyword-focused interlinking campaign for each page. (following anchor text and topic/cluster best practices) — this is a great B2B content marketing tactic.
- Ensure that the primary keyword is in the H1, URL Slug (setting up redirects where necessary), and used within the opening two paragraphs.
- Add semantically related keywords to each page, with specific attention paid to H2s/H3s.
- Include keyword optimise image alt-text.
- Write compelling meta descriptions using relevant keywords.
- General optimisation: General best practices that you should apply regardless of the keyword you’re targeting.
- Ensure each page has at least two high-quality (non-competitive) external links.
- Add FAQ + schema markup to each page (where relevant).
- Ensure each page has at least one custom image (if possible).
- Optimise image load speed.
- Execute a backlink campaign for the most important pages. (way easier said than done.
- Just have a high domain authority website.
Leave a comment if you’ve got any other ideas. If you need help deciphering these tactics further, get in touch for a free growth audit.