In 1996, Bill Gates famously claimed that “content is king” in the nascent internet. Twenty-six years later this still rings true, with 97% of businesses claiming that content forms an important part of their overall marketing strategy.1
Given the critical role that content plays in inbound marketing, many businesses choose to work with content or growth marketing agencies rather than tackling it solely in-house. But not all agencies are the same. Many focus on a particular content marketing niche or industry, making them an ideal fit for some but not others. A B2B business wouldn’t — and shouldn’t use — use a B2C content strategy agency, for example.
So how do you know which agency to choose? Don’t worry, we’ve got you covered. In this article, we’ll run through 20 of the best content strategy agencies, highlighting who they work with and what they offer. But, before we start, let’s answer an important question.
What is a content strategy agency?
Unlike digital marketing agencies, which cover an entire spectrum of strategies relating to online marketing, content strategy agencies specialise in creating and delivering content marketing and content marketing strategies. They help businesses grow through search engine optimisation (SEO) and targeted, high-quality content creation, including:
- Blog posts
- Social media posts.
Content marketing is a powerful strategy for driving inbound leads, offering sustainable, long-term growth for those that get it right. But with 4.4 million blog posts published every day, it can be difficult to stand out. This is where a content strategy agency can help. So, without further ado, here are 20 of the best.
Gripped is a digital marketing agency that believes growth is a science, not an art. We help B2B businesses create high-quality content that’s optimised for each stage of the sales funnel — from awareness, through evaluation, to decision.
We understand that a thoughtful strategy isn’t about content stuffing but rather building trust through content that is consistently useful, relevant, and engaging. That’s why we have a skilled content team, from content strategists to specialists.
We specialise in serving customers in the B2B, SaaS, and tech sectors, from those starting out looking to build brand awareness, to those that want results — and quick. We like working with businesses that are looking for an honest, long-term partnership, to ensure a mutually beneficial relationship.
Why work with Gripped?
We help our customers realise measurable results through data-driven, SEO-powered content that drives traffic and sales, including blog posts, thought leadership pieces, e-books, and interactive quizzes. For example, we helped SaaS company Vercator increase leads by 4,300% and grow web traffic by over 1500%.
In addition to content, we offer a range of digital marketing strategies, including paid search, web development, and marketing automation. To see how Gripped can help you unlock your growth potential, take our Free Growth Assessment today.
Zelst is a search marketing agency based in the north of England. Comprising a team of digital strategists, analysts, and creatives, they help their clients get seen online.
Zelst work with a diverse range of clients spanning various industries — everything from luxury food and rugs to barristers’ chambers. They specialise in helping industry-leading businesses that are struggling to stand out online.
Why work with Zelst?
Zelst enables businesses to connect with the right customers in the right way through bespoke inbound strategies covering SEO, content, and biddable media. Their clients have seen measurable improvements in performance, including growth in one client’s organic traffic and search visibility by 1,353% and 216%, respectively.
London-based Contentious can be found “in the sunny place where content strategy meets user experience.” Their work has a strong focus on clarity and aims to deliver beautiful experiences with content at their core.
Contentious works with lots of different charities and NGOs, including Greenpeace and the Social Change Agency, as well as organisations in the commercial sector.
Why work with Contentious?
Contentious offer a range of approaches designed to improve the way organisations communicate with people through content, including content strategy and creation, training and mentoring, and style guides.
Based in LA, California, Single Grain is a full-service digital marketing agency that covers content marketing. Their ethos is to drive persistent growth for remarkable companies through specialist digital marketing strategies.
Single Grain’s clients include some of the world’s biggest and most successful web companies, including Amazon, Uber, Salesforce, and Airbnb. They have a strong focus on SaaS businesses, as well as emerging industries such as cryptocurrency, blockchain, and Web3.
Why work with Single Grain?
Single Grain have expertise in everything from SEO and content marketing to pay-per-click (PPC) and conversion rate optimisation (CRO) — with a focus on growth. For example, they helped stock photo company Twenty20 realise over 400% growth in web traffic while reducing their cost per market-qualified lead by 72%.
Fresh Egg is another digital marketing agency that offers content strategy services. Based in Worthing, UK, it was founded back in 2000 and has been riding the digital wave ever since.
Fresh Egg have worked with companies across multiple sectors, but specifically in charity and not-for-profit, education and learning, financial services and insurance, and retail and e-commerce.
Why work with Fresh Egg?
Fresh Egg do digital marketing driven by customer experience. They aim to understand their clients’ audiences on a deep level and improve their journeys through content marketing, analytics and data, and audience research. For example, by redesigning Diabetes UK’s homepage, they helped increase sign-ups by 21%.
Axonn is a content strategy agency based in London that creates content designed to attract, convert, close, and delight its clients’ customers.
Without specifying a particular niche or industry, Axonn’s website states that they enjoy working with “marketers who believe in their companies’ values, work hard to achieve their goals, and understand the value an agency can bring in setting out the right strategy.”
Why work with Axonn Media?
A range of creative content services, including blogging, SEO, web copy, and newsletters. They also offer campaign services, including social media, digital advertising, and web development.
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This London-based content and design agency creates award-winning content that combines clever strategy with design flair.
Sunday like to work with big hitters: well-established organisations spanning a range of different industries. Examples include KPMG, P&O Cruises, Savills, and John Lewis.
Why work with Sunday?
In addition to copywriting, content strategy, and social media marketing, Sunday also specialises in visual elements, including design, photography, illustration, and print. A recent content campaign for KPMG resulted in over 3 million views.
Another London-based content strategy agency, Make has helped launch over 350 websites and 1500 marketing campaigns. Their work focuses on creating high-impact digital solutions that yield results.
Clients include a range of brands and businesses across the world — everything from tech to commercial to law. Their website features case studies from big-hitters such as IBM and Xapo.
Why work with Make Agency?
A whole spectrum of content marketing services, including websites, social media, creative content, paid media, email marketing, and SEO. In their partnership with Buy Now Pay Later platform, Clearpay, they reported “nearly 340,000 clicks, an increase of 404% year-on-year.”
A small team with over 30 years of experience in the creative marketing space, EIC helps its customers stand out from the crowd by offering fully bespoke content strategies that drive ROI and growth.
Their client list is diverse, from throughout the UK, Europe, and the USA, ranging from designer fashion brands to estate agents and social media networks.
Why work with Ever Increasing Circles?
On top of content strategy, SEO, and social media, EIC offers a range of digital marketing strategies, including PPC and Google Ads campaigns, web design, graphic design, and influencer marketing. One testimonial attests to a Return on Ad Spend (ROAS) of 1869% after working with Ever Increasing Circles.
Avo is a small team of UX and content professionals that specialises in making human-focused content for websites and apps.
Avo don’t state a specific client niche on their website but instead look to work with any business looking to create better, more human-centric digital experiences.
Why work with Avo?
Avo has a strong focus on UX writing, and creating copy for successful, habit-forming apps. They also offer content strategies for websites and brands as well as training workshops.
Verbal Identity is a UK-based agency made up of writers, strategists, and linguistic experts. The agency’s founder, Chris West, is the best-selling author of the marketing book Strong Language.
They work with clients of all sizes, though bigger companies include web-based businesses such as Rightmove to iconic brands such as Fred Perry.
Why work with Verbal Identity?
Verbal Identity specialise in the art of the written word. As such, they focus on areas such as tone of voice and copywriting. They also offer copywriting training courses. Since they were founded in 2010, their clients have enjoyed an increase in commercial performance of 15-300%.
Based in London, Spreckley is a PR agency with a strong content focus. They help businesses in the tech industry communicate their vision and story in the right way.
Spreckley works specifically with tech companies. They specialise in Business PR, business continuity and corporate crisis, amongst others. They aim to communicate the benefits of innovative technology and help with digital transformation.
Why work with Spreckley?
Primarily content-related PR and communications services, including strategic comms, content strategy, media relations, corporate reputation, and crisis comms.
Launched in 2019, Prize Content is a relatively new kid on the block. It aims to help businesses stand out in increasingly crowded marketplaces by delivering high-quality, high-impact content.
Prize Content has helped clients across a range of industries, including software development, e-commerce, education, fitness, and aerospace.
Why work with Prize Content?
According to their website, “Prize Content can help you grow your brand and reputation with leads, prospects, and customers at every step of their journey.” They do this through a range of offerings, including marketing strategy, PR, communications, and editing. They helped eCommerce platform Aero grow its social media following and increase their enquiries from eCommerce agencies.
Based in Pennsylvania, USA, Marketing Insider Group positions itself as a trusted partner for blogging, SEO, and content marketing. They specialise in leveraging content marketing to drive business ROI, growth, and revenue.
Clients include a range of Fortune 500 companies — including SAP, IBM, and Verizon — with a strong focus on technology, B2B, SaaS, and professional services companies.
Why work with Marketing Insider Group?
A range of content services designed to help businesses drive traffic and convert leads, including SEO blog writing, content marketing strategy, and content marketing courses. They currently manage over 30 company blogs, driving 2 million web visits each month.
Based in Philadelphia, USA, but with offices in Skopje, Macedonia, Shortlist is a digital marketing agency that focuses primarily on SEO and content.
Shortlist welcome clients from all over the world, with existing customers in sectors such as health and wellbeing.
Why work with Shortlist?
Shortlist aims to turn its clients’ businesses into lead-attracting, profit-generating machines through personalised SEO, link building, content strategy, branding, and web design. They have helped over 2750 clients build north of 55,000 links.
US-based Tubular offers a range of analytics solutions and data-driven approaches that provide deep insights into customers, markets, and social and content strategies.
Tubular cater to businesses across three pillars — media, brands, and agencies — Tubular works with some pretty huge names, including Amazon, Mattel, and Warner Brothers.
Why work with Tubular?
Tubular services focus on content strategy, consumer and market intel, ad sales and brand partnerships, and influencer identification. They also offer a range of analytics products, covering consumer insights, audience ratings, and social video measurement. As proof, they increased Buzzfeed’s average monthly views by over 11%.
O8 was founded 11 years ago in the USA, with the aim to deliver technical expertise, strategy, and flexibility that helps its clients navigate the complexities of an ever-changing digital environment.
O8 work with businesses across a range of industries, including B2B, B2C, healthcare, financial services, tech, education, and startups.
Why work with O8?
A vast range of digital marketing services, including content strategy, copywriting, web and UX design, SEO, PPC, social media, web development, and consulting. In their work with financial software company Solifi, they boosted overall goal conversion rates by ~12%
Based in Texas, USA, Omniscient Digital helps its clients accelerate growth through full-service, conversion-driven content strategies.
Their clients are primarily B2B software companies, with some pretty big names on the list, including HubSpot and Shopify. They look to build long-term partnerships that drive growth over time.
Why work with Omniscient Digital?
Simply, they provide results-driven content marketing strategy, development, and production. For example, they recently helped AppSumo grow organic traffic by 843% and associated revenue by 340%.
Comprising a global team of content creatives and analysts, NeoMam Studios creates content that people want to share for months and years to come, driving long-term results for their clients.
NeoMam works with pretty much any type of business, from Fortune 500 companies to startups, across industries such as tech, e-commerce, e-learning, travel, and financial services. They work best with companies that have their own in-house SEO teams.
Why work with NeoMam Studios?
Highly shareable content, spanning blog posts, infographics, GIFs, and other visual media. Their content campaigns have been featured in leading publications all over the world.
Beacons Point is a California-based content agency that focuses primarily on video and visual creativity to engage with leads and drive revenue.
Leading B2B tech and software companies based in the US, as well as educational organisations such as the University of California.
Why work with Beacons Point?
A video-first approach — spanning video production, B2B marketing, and inbound strategy — that combines a deep understanding of customers with world-class tech to help customers unlock value. They recently helped logistics provider Tideworks smash their lead-gen goals by over 1000%.
More ‘best of’ agency lists you might be interested in
A content strategy agency specialises in creating and delivering content marketing strategies. They create carefully considered strategies, including content marketing campaigns, utilising SEO and high-quality content to drive traffic and sales for their clients.
A content marketing strategy is a plan for how a company will create and distribute content in line with their business goals and objectives. Strategies can take many forms, but are typically used to gain leads, build traffic and sales and increase revenue.