Content Marketing

What is content marketing? Content marketing is the merger between advertising, entertainment and education — and what that looks like is really up to you. Most commonly, content marketing is a blog article. But what is most important (when trying to define the category) is that it adds value to the reader while furthering your…

We live in the age of the blog. We’ve all read one, you’re reading one right now. Most of us have subscribed to one. Some of us have even tried our hand at writing at least one. “Weblogs” have been around since the early days of the internet, but over timetheiruses as a business tool…

It’s become common that blogs form part of your traffic strategy. They can be a useful source of generating relevant traffic for your products and services. It’s now the case that most B2B businesses will blog, that wasn’t the case five years ago. But, it still seems that many people are making some simple mistakes….

Marketers have the power to deliver growth for your business. If you align your understanding of the customer persona, the challenges they face, the problems you solve and your messaging and not to forget the Google algorithm and the keyword topics your customer will be searching for: you’ll get your content ranked first in search…

Spend now so you don’t have to later So nobody likes to say the ‘R’ word. But, they are a fact of life. Arecession seems to hit at least once a decade. In America, the trend has been once every 5 years since 1945 — they were more common before. Even in the UK, we…

Inbound strategies applied to outbound techniques can improve your demand generation conversion Retargeting is essential to keeping your brand forefront in the minds of your target market audience. Most people who visit your website will likely never return under natural circumstances. Tactful retargeting campaigns significantly improve the likelihood that you can transform a single online…

LinkedIn is a great inbound marketing resource. Post links, and encourage others to do the same. However, if you spend much time on Linkedin, you will have no doubt also noticed this button:

An eBook can be a powerful asset when building an inbound marketing strategy. But, to turn that investment into a success, you need to get it in front of the right people. For marketers looking to grow their business, or writers simply looking to publicise their own work, social media is the key to eBook…

It’s one thing to write great content, but it’s another thing to get it read and ranked — which is where nailing the title comes in.