Content Marketing

How to Promote Your eBook on Social Media to Generate B2B Leads

An eBook can be a powerful asset when building an inbound marketing strategy. But, to turn that investment into a success, you need to get it in front of the right people. For marketers looking to grow their business, or writers simply looking to publicise their own work, social media is the key to eBook…

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Why Your Makreting Campaigns are Failing

Why Your Content Marketing Campaigns are Failing and What to Do About It.

Content marketing is an extremely valuable tool – when you use it correctly. It can build brand awareness and loyalty, increase traffic and conversions, and improve your brand’s reputation. High-quality content marketing can completely revolutionize your business. However, if you’re noticing that your B2B marketing campaigns are achieving none of these results, then you’re probably…

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How to Write Engaging Headlines and Blog Titles

It’s one thing to write great content, but it’s another thing to get it read and ranked — which is where nailing the title comes in.

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Like Hamilton, you should write like you’re running out of time

Last night I was lucky enough to see Lin-Manuel Miranda’s ‘Hamilton’ at the Victoria Palace Theatre. I was fortunate for many reasons. One, because my wife had heard the Broadway smash-hit, had made its way to London. Two, she managed to secure tickets (it’s crazily oversubscribed) and three, I loved every minute of it.

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