Nabil Beirouty

7 Tips to Use Psychographics to Create Effective Content

Content marketing relies on the “who”, “what”, “when”, “how”, and “why” of consumer behaviour. While it’s easy enough to answer some of these questions, deciphering “why” customers buy from you is always a challenge.  So, ask yourself: beyond the features and quality of your product, why do customers choose your B2B brand? The answer to…

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How to Use SEO Long Tail Keywords

The internet irrevocably changed marketing. The strategies that work in the static environments of television or radio are no longer enough. To take advantage of this customer directed channel, you need to construct your web presence in such a way that it is likely to be found by potential customers. What that ultimately comes down…

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Influencing the Digital Age Buyer’s Journey

Information in today’s digital milieu has always been a double edged sword for sales and marketing. It works for you if you can control it. Information comes from your sales team, your website and your press releases. Outside that – it’s a free-for-all.

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6 Techniques to Help You Write the Best B2B Emails

B2B Lead Generation Emails Emails for B2B lead generation are considered as efficient ways of attracting more leads, which later become sales. This is because it’s the only system of marketing and the best tool for talking to various prospects. Shockingly, close to 205 billion emails are sent daily.

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