Archive for September 2020
A Guide to SaaS Paid Media Strategy
Reaching customers online is undoubtedly competitive — at any one point, you’re competing with several other businesses for the same customer pool. What if there was a way to reach customers more effectively? Yes, there’s always a way, and paid media is an efficient technique for growing your brand and boosting your revenue quickly —…
Read More4 Awesome Examples of SaaS Email Copywriting
Is email marketing dead? Some experts may think so, but the statistics say otherwise. According to Hubspot’s 2020 report, email marketing seems to be alive and thriving: On top of that, the report says that the overwhelming majority of business professionals (80%) believe that email marketing is the most effective strategy for customer retention. So,…
Read MoreThe B2B Sales Process “New Normal”: Online, Frictionless, and Agile
As businesses grapple with the effects of COVID-19, it’s evident that the pandemic will change B2B activities forever. In fact, 97% of B2B businesses in the UK have shifted their go-to-market (GTM) strategy during this crisis. Even though the full implications of the pandemic are still unclear, savvy B2B sales leaders and marketers are rethinking…
Read MoreHow to Use B2B Video Marketing Effectively
A massive 85% of business use video as a marketing tool, which is no surprise considering every year, mobile video consumption rises by 100%, according to HubSpot. While writing blogs and long-form content is essential in your marketing strategy, it’s not enough if you want to stand out from the crowd and grab the attention…
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