Paid Search And Social

It’s more important than ever for B2B businesses to have a solid online presence. B2B businesses must invest in effective digital marketing strategies, such as pay-per-click (PPC) advertising. That’s where a B2B PPC agency comes in. These specialist agencies are dedicated to helping B2B businesses reach and engage with their target audiences through targeted, effective…

Looking for powerful ways to attract customers? LinkedIn is a game-changing tool for B2B companies in 2024. It’s a fantastic place for businesses to connect with their target audience, get their name out there, and boost their customer base. Whether your business offers a product or a service, LinkedIn can be your secret weapon for…

In the past, LinkedIn was used primarily by people looking for jobs. Nowadays, it is also an effective tool for marketing professionals. Businesses use LinkedIn to connect with potential clients. Marketers use LinkedIn to reach out to prospective customers. And job seekers use LinkedIn to network with other professionals. With over 850 million users and…

Third party cookies have been under significant consumer fire since UK cookie law made their consent mandatory back in 2011. Since then, Firefox and Safari have both taken industry-changing moves to block third party cookies that have the potential to leave consumer data, and general ethics, at significant risk.  Back in January 2020, Google announced…

In an effort to streamline a bloated digital advertising infrastructure and help create a new set of user privacy-focused open web standards, Google has announced that it will be ending support for third-party browser cookies in its Chrome browser in 2023 with its Privacy Sandbox. On the face of it, this decision seems to be a…

Reaching customers online is undoubtedly competitive — at any one point, you’re competing with several other businesses for the same customer pool. What if there was a way to reach customers more effectively? Yes, there’s always a way, and paid media is an efficient technique for growing your brand and boosting your revenue quickly —…

In its early days, social media was merely a way for old friends to keep in touch, but since then it has become a powerhouse in shaping trends and culture. Brands now realise that having a social media presence is a requirement for effective marketing. And in many ways, social media is for today what…

There’s no denying that Facebook is an extremely effective advertisement platform for B2C. Low order values and short sales cycles allow businesses to efficiently target a large volume of consumers to convert quickly. And with aggressive sales tactics such as discounted products and limited time offers grabbing our attention as we share the latest cute…

Social media is a powerful tool that can connect you with potential buyers and support your sales and marketing efforts. However, when starting out with posting on channels like Twitter, LinkedIn and Facebook it is easy to fall into the trap of writing unimaginative and bland content. Whilst a well-curated, relevant feed can be a…

In this article we’ll look at how to optimise your social media monitoring. Approximately 67% of online users count on social media when making a purchase decision (Source: Nielsen), and 78% of people who complain on Twitter expect a response within an hour (Source: HubSpot). In both B2C and B2B markets, social media provides an…