Paid Search And Social

Ultimate paid media strategy guide

A Guide to SaaS Paid Media Strategy

Reaching customers online is undoubtedly competitive — at any one point, you’re competing with several other businesses for the same customer pool. What if there was a way to reach customers more effectively? Yes, there’s always a way, and paid media is an efficient technique for growing your brand and boosting your revenue quickly —…

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Top 5 Social Media Platforms for Business: Should You Be Using Twitter?

In its early days, social media was merely a way for old friends to keep in touch, but since then it has become a powerhouse in shaping trends and culture. Brands now realise that having a social media presence is a requirement for effective marketing. And in many ways, social media is for today what…

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The Beginners Guide to Facebook Advertising for B2B Marketers

There’s no denying that Facebook is an extremely effective advertisement platform for B2C. Low order values and short sales cycles allow businesses to efficiently target a large volume of consumers to convert quickly. And with aggressive sales tactics such as discounted products and limited time offers grabbing our attention as we share the latest cute…

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LinkedIn Advertising: The Ultimate Guide for B2B Marketers

In simple terms LinkedIn is a professional social media network and jobs board. For a time it was swamped with noise from recruiters and salespeople. But, LinkedIn is back and it’s a great place to promote your business. Over the last two years LinkedIn has recovered to become a real valuable player in the digital…

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5 Tips for Promoting Yourself and Your Business on Social Media

Social media is a powerful tool that can connect you with potential buyers and support your sales and marketing efforts. However, when starting out with posting on channels like Twitter, LinkedIn and Facebook it is easy to fall into the trap of writing unimaginative and bland content. Whilst a well-curated, relevant feed can be a…

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How to Monitor Social Media for Marketing, Sales

In this article we’ll look at how to optimise your social media monitoring. Approximately 67% of online users count on social media when making a purchase decision (Source: Nielsen), and 78% of people who complain on Twitter expect a response within an hour (Source: HubSpot). In both B2C and B2B markets, social media provides an…

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Why Managing Social Media isn’t Working for Your Business

A guide to how we’re managing social media here at Gripped HQ, including the tips and tricks we use to save us time and make our posts work harder for us. Having a presence on all the major social platforms like Facebook, LinkedIn and Twitter is a well-trodden path for driving traffic to your website….

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