B2B SEO

What is the Difference Between 1st and 3rd Party Cookies? And, Why is it Important?

Far from gooey centres and chocolate chips, modern-day cookies form a not-so-soft centre for marketing drives around the world, providing information about everything from login details to shopping behaviours, and ultimately opening the door for key processes including behavioural profiling and retargeting. Despite this, cookies and the user data they provide have become a controversial…

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Top 5 Google Algorithm Updates Every Online Marketer Should Be Aware Of

Google is committed to giving you the best online experience at all times. As it is the leading search platform, it works 24/7, 365 days a year to provide you with the most accurate and the most relevant information it can find on the world wide web.  People use google for all kinds of things,…

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6 B2B SEO Trends Every Marketer Needs To Know

Search Engine Optimisation (SEO) is constantly evolving and, as a marketer, it can sometimes be tricky to keep up. If you are on the lookout for some B2B SEO trends that are going to keep you ahead of the competition throughout the rest of the year, then look no further. Join us as we run…

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B2B SEO agencies blog header

Best SEO Agencies in 2021

Every modern business appreciates the value of Search Engine Optimisation (SEO) and will be eager to fire their websites up the Search Engine Results Pages (SERPs). However, marketing your products and services to B2B clients serves up a range of unique challenges compared to B2C promotions. So, when seeking professional help, finding the best dedicated…

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Link Building Strategies for B2B Marketers

Link building remains an integral part of a successful SEO and marketing strategy, and it’s essential that B2B marketers have a clear understanding of what it is, how it works, and how they can achieve link building success. Even though many people have heard of it, there’s a lot of confusion and myth surrounding the…

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How to Use SEO Long Tail Keywords

The internet irrevocably changed marketing. The strategies that work in the static environments of television or radio are no longer enough. To take advantage of this customer directed channel, you need to construct your web presence in such a way that it is likely to be found by potential customers. What that ultimately comes down…

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How to Choose SEO Long Tail Keywords

SEO long tail is a must for anyone looking to increase online traffic. It allows you to increase the visibility of your online content to exactly the people actively searching for what you have to offer. It is a particularly important tool for businesses offering niche products or services and looking to break into a…

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Top 10 Tips for Optimising Your Blog for SEO

This week we’ve tried to capture our best tips for making sure your blog articles are more effectively optimised for search engines. It’ll give you some simple and more complex tips that will help you write SEO friendly blog posts. It’ll help you understand the key elements that ensure you are both reader friendly and…

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SEO Marketing Help Made Easy with Longtail

Introduction to long tail keywords Bringing traffic to your website is easier said than done. Without a long tail strategy, you are missing opportunities. This is a guide to SEO long tail keywords. It will explain its utility and provide help in picking keywords and phrases that enable you to sidestep competition and focus in…

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How to Improve Your Website Traffic Through SEO

Your site must be optimised for SEO. Yes, that’s a generic statement, however, when developing a B2B SEO strategy for your site, consider your buyer personas. Focus on the keywords your customers are searching for and those that align with their personas. Also, concentrate on long tail keywords to get more quality traffic. If your…

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