B2B SEO

How to Use Google Search Console to Increase Traffic

As a business, you need to continually optimise your website or blog posts for valuable keywords and phrases to make it stand out online. While most site owners know this, far fewer of them do anything about it. By and large, this comes down to not having information about how their site is currently performing…

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What is Google Search Console Used For?

Google Search Console is a free tool that allows you to view keywords and phrases that your website appears for in search engine results. What does this mean? Well, if someone searches “digital marketing agency,” and your site shows up on the first page of google’s search results, then this means they are likely to…

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The Death Of The Cookie: How The Google Privacy Sandbox Will Affect Your B2B Marketing Strategy

The third-party cookie has been a foundation of digital advertising for a number of years, allowing brands to track users browsing habits and use that data to target ad campaigns at the right audience.  However, things look set to change. Increasing awareness of the misuse of the personal data gathered by third-party cookies, and the…

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What is the Difference Between 1st and 3rd Party Cookies? And, Why is it Important?

Far from gooey centres and chocolate chips, modern-day cookies form a not-so-soft centre for marketing drives around the world, providing information about everything from login details to shopping behaviours, and ultimately opening the door for key processes including behavioural profiling and retargeting. Despite this, cookies and the user data they provide have become a controversial…

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Top 5 Google Algorithm Updates Every Online Marketer Should Be Aware Of

Google is committed to giving you the best online experience at all times. As it is the leading search platform, it works 24/7, 365 days a year to provide you with the most accurate and the most relevant information it can find on the world wide web.  People use google for all kinds of things,…

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6 B2B SEO Trends Every Marketer Needs To Know

Search Engine Optimisation (SEO) is constantly evolving and, as a marketer, it can sometimes be tricky to keep up. If you are on the lookout for some B2B SEO trends that are going to keep you ahead of the competition throughout the rest of the year, then look no further. Join us as we run…

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B2B SEO agencies blog header

Best SEO Agencies in 2022

Every modern business appreciates the value of Search Engine Optimisation (SEO) and will be eager to fire their websites up the Search Engine Results Pages (SERPs). However, marketing your products and services to B2B clients serves up a range of unique challenges compared to B2C promotions. So, when seeking professional help, finding the best dedicated…

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Link Building Strategies for B2B Marketers

Link building remains an integral part of a successful SEO and marketing strategy, and it’s essential that B2B marketers have a clear understanding of what it is, how it works, and how they can achieve link building success. Even though many people have heard of it, there’s a lot of confusion and myth surrounding the…

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How to Use SEO Long Tail Keywords

The internet irrevocably changed marketing. The strategies that work in the static environments of television or radio are no longer enough. To take advantage of this customer directed channel, you need to construct your web presence in such a way that it is likely to be found by potential customers. What that ultimately comes down…

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How to Choose SEO Long Tail Keywords

SEO long tail is a must for anyone looking to increase online traffic. It allows you to increase the visibility of your online content to exactly the people actively searching for what you have to offer. It is a particularly important tool for businesses offering niche products or services and looking to break into a…

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