B2B Inbound Marketing


Marketing-as-a-Service (MaaS): The Future of B2B Marketing?

B2B Marketing is a fast-changing space. The opportunities and challenges of evolving technology continue to drive the industry forwards. Looking for the best way to keep pace? Enter, Marketing-as-a-Service. The concept of Marketing-as-a-Service (MaaS) may sound unusual at first, but in fact, marketing is a natural fit for the as-a-service model. With more and more…

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Inbound Marketing For IT Companies

Let’s be clear: inbound marketing for IT companies is critical. The majority of B2B IT sales start with online research. At this point in the potential customer’s cycle, you can attract and engage them with valuable content.1 75% of B2B buyers said that the winning vendor’s content significantly impacted their decision. As you probably already…

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What Are the Most Important Inbound Marketing Channels in 2022?

Here’s what we know: Organic search drives at least 53% of all website traffic compared to 27% for paid media.1 70% of marketers agree SEO creates more sales than PPC campaigns.2 B2B companies generate 2X as much revenue from organic search than any other marketing channel.3 Although organic traffic isn’t the only part of a…

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b2b Video marketing

How to Use B2B Video Marketing Effectively

A massive 85% of business use video as a marketing tool, which is no surprise considering every year, mobile video consumption rises by 100%, according to HubSpot. While writing blogs and long-form content is essential in your marketing strategy, it’s not enough if you want to stand out from the crowd and grab the attention…

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Defining Buyer Personas in 5 Steps

In order to effectively sell something to someone, you need to understand their pain points. How does your product solve an issue that they are having? This is only the first step of the equation that cracks sales.

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Why Audience Segmentation is Crucial for Inbound Marketing

There’s no denying that the modern B2B experience hinges on personalisation. Since the advent of digital marketing, brands have made this more of an initiative, driving tailored customer experiences at every touchpoint along the path-to-purchase. For the most part, it’s working: studies show 98% of marketing professionals credit personalisation for advancing their business relationships. Still,…

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The B2B Buyer’s Journey and Knowing What to Do at Each Stage

Section 1: The B2B Buyer’s Journey – what is it, and why is it important? Whenever somebody makes a purchase, a buyer’s journey is undertaken. Simply put, the buyer’s journey is the pathway that is taken by the buyer before the decision to purchase is made. This process, no matter who you are remains pretty…

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10 Lessons from Inbound 2019

Inbound 2019 has come and gone, and HubSpot certainly knows how to put on a show. For the 26,000 marketers (and simple inbound enthusiasts) who descended on Boston, MA for four days in September, there was a lot to be learned. If you couldn’t make it, or are simply worried you missed out on some…

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How to Use Inbound Marketing to Support Outbound Lead Generation

The relationship between marketing and sales is kind of like the relationship between petrol and your car. The processes behind it can get extremely complicated, but for most of us it’s enough to know that, by and large, the system works. The more comprehensive your marketing, the more visible and appealing you are to your…

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10 B2B Inbound Marketing Tactics You Should Be Using

Have you noticed the outbound is becoming more expensive and fewer people are responding? According to data from HubSpot’s State of Inbound Marketing report, “inbound marketing had a 76 percent likelihood of being the marketing marketing strategy of choice for B2B companies.” Thats great, but what are the best routes to delivering inbound marketing. In…

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