B2B Inbound Marketing

b2b Video marketing

How to Use B2B Video Marketing Effectively

A massive 85% of business use video as a marketing tool, which is no surprise considering every year, mobile video consumption rises by 100%, according to HubSpot. While writing blogs and long-form content is essential in your marketing strategy, it’s not enough if you want to stand out from the crowd and grab the attention…

Read More >

Defining Buyer Personas in 5 Steps

In order to effectively sell something to someone, you need to understand their pain points. How does your product solve an issue that they are having? This is only the first step of the equation that cracks sales.

Read More >

Why Audience Segmentation is Crucial for Inbound Marketing

There’s no denying that the modern B2B experience hinges on personalisation. Since the advent of digital marketing, brands have made this more of an initiative, driving tailored customer experiences at every touchpoint along the path-to-purchase. For the most part, it’s working: studies show 98% of marketing professionals credit personalisation for advancing their business relationships. Still,…

Read More >

The B2B Buyer’s Journey and Knowing What to Do at Each Stage

Section 1: The B2B Buyer’s Journey – what is it, and why is it important? Whenever somebody makes a purchase, a buyer’s journey is undertaken. Simply put, the buyer’s journey is the pathway that is taken by the buyer before the decision to purchase is made. This process, no matter who you are remains pretty…

Read More >

10 Lessons from Inbound 2019

Inbound 2019 has come and gone, and HubSpot certainly knows how to put on a show. For the 26,000 marketers (and simple inbound enthusiasts) who descended on Boston, MA for four days in September, there was a lot to be learned. If you couldn’t make it, or are simply worried you missed out on some…

Read More >

How to Use Inbound Marketing to Support Outbound Lead Generation

The relationship between marketing and sales is kind of like the relationship between petrol and your car. The processes behind it can get extremely complicated, but for most of us it’s enough to know that, by and large, the system works. The more comprehensive your marketing, the more visible and appealing you are to your…

Read More >

10 B2B Inbound Marketing Tactics You Should Be Using

Have you noticed the outbound is becoming more expensive and fewer people are responding? According to data from HubSpot’s State of Inbound Marketing report, “inbound marketing had a 76 percent likelihood of being the marketing marketing strategy of choice for B2B companies.” Thats great, but what are the best routes to delivering inbound marketing. In…

Read More >

Best B2B Hubspot Agencies in London (Updated for 2020)

You have a great product. You offer a great service. The good that you could for a wide array of businesses is virtually immeasurable. There’s only one snag. Reaching your target market, especially in the crowded 2019 marketplace is an increasingly tricky prospect. After all, B2B marketing is a different animal to its B2C counterpart….

Read More >

Integrated Marketing: Traditional and Inbound Combined

All modern businesses understand the importance of a well-conceived, comprehensive marketing strategy. However, some are unsure of what it should consist of; others falter in implementing it. An ideal marketing strategy is one that includes the best of traditional and modern marketing methods. Traditional marketing is outbound and push-based, whereas inbound marketing, which is largely…

Read More >

The Best B2B Inbound Marketing Channels

When to Use What Inbound Marketing Channels 89% of B2B buyers research potential suppliers online. Even for the most complicated products, a phone call is now relegated to the end of the sales process. That means using the internet to build brand awareness and initiate engagement with customers. Inbound marketing is about attracting early stage…

Read More >