B2B Inbound Marketing

7 Videos That Every Inbound Marketer Should Watch

As an effective marketer you need to understand the aspects of your brand that resonate with different elements of your target market audience. To effectively do that, you need to understand the mentality of crowds and individuals. Marketing relies on psychology and sociology as much as any individual trick or technique. These are 7 videos…

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Five Amazing Examples of B2B Inbound Marketing

If you are feeling the itch to refresh your inbound marketing campaigns, but unsure where to begin? Inbound is all about publishing helpful and interesting content your audience wants to consume, but with the infinite number of approaches and ever-increasing creative standards, the possibilities of how your campaigns might take shape can be overwhelming. To…

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Why Your Makreting Campaigns are Failing

Why Your Content Marketing Campaigns are Failing and What to Do About It.

Content marketing is an extremely valuable tool – when you use it correctly. It can build brand awareness and loyalty, increase traffic and conversions, and improve your brand’s reputation. High-quality content marketing can completely revolutionize your business. However, if you’re noticing that your B2B marketing campaigns are achieving none of these results, then you’re probably…

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Why Inbound Marketing Works for B2B

Why and How Does Inbound Marketing Work? Every day we speak with B2B marketers. Some have been with inbound marketing from the beginning; some are still in camp outbound. With the advent of GDPR, the world is most certainly taking inbound more seriously. Many, however, are still grasping at the concept and trying to understand…

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What is Inbound Marketing?

Maybe you’ve stumbled across this article because you’re thinking about implementing an Inbound Marketing strategy and want to learn more. Maybe you haven’t got a clue what an Inbound strategy is but know you want to drive more leads to your business. Maybe you’ve aced your Inbound strategy and just want to see if anyone…

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Gripped_ 3-3

3-3: Three Weeks of Business, Three Customers Won

As most people start ramping down for the festive period, things over at Gripped HQ seem to be trending in the other direction. Let’s start with Gripped HQ itself. Technically there isn’t one yet, Steve and I have been working a reasonably nomadic life for the past three weeks, spending the core of our working…

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Week 2 Update: Learning, New Customers & Growth

Week two of Gripped arrived and went and with it came a new customer, eight additional new business sessions, a raft of leads and referrals from former colleagues and friends. It’s been an education. Firstly, I’m incredibly excited about the new customers who have chosen to partner with us. They all come with a different…

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Why B2B Buyer Personas are Important to Your Business

Do you use B2B buyer personas in the marketing strategy for your B2B business? Why are buyer personas so important to B2B businesses? While many B2B companies do, there are some that haven’t caught on yet. There can be a misconception that buyer personas are tools that work well in the marketing strategies of B2C…

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One Week In and This Is What I’ve Learned

Last Monday my Co-Founder and I started what already feels like is going to be a long (and exciting) journey. We launched Gripped, an inbound marketing agency for B2B SaaS businesses. We first talked about the idea itself about ten years ago and it’s been in the making ever since. Steve and I spent a…

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I’ve just taken the first step

Ever since I was a teenager, I’ve had a dream of founding my own business. I’ve talked endlessly to friends, family and colleagues for a decade about taking the first step. I’ve always found an excuse not to do it. Financial reasons, personal reasons, things that come up every day that mean the path of…

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