Archive for March 2019
A Guide to Ideal Customer Profiles for B2B Lead Generation
Creating an ideal customer profile for your B2B SaaS or tech business is a tried and tested technique for generating more leads. But, it still amazes me how few B2B businesses still can’t articulate theirideal customer profile. Having your teams armed with a honed and well prepared ideal customer profile (ICP) they will have all…
Read MoreHitting Targets in 2020 with B2B Sales Enablement
Over the past decade, change has become a new normal. Even that statement sounds like an old phrase at this point. But it is a truism. In today’s world, things are moving more quickly than ever and your business needs to react. Businesses need to continually reinvent themselves. That doesn’t mean root and branch reinvention…
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