B2B SaaS

COVID-19 changed a lot of things about the way we interact. For B2B businesses, social distancing, masks, and health concerns have minimised the number of in-person meetings and elevated the importance of digital-first sales strategies. Companies that are thriving right now have ramped up their digital campaigns using content marketing efforts as a critical tool…

So you have a great SaaS product, and there’s been time and resources invested into a website to showcase who you are and what you do. But the nature of SaaS is competitive, and it can be difficult to distinguish yourself from competitors and keep the attention of your audience. The average user now spends…

The pricing model for your business is a large determiner in whether you succeed or fail, but with so many pricing models out there, it can be a difficult aspect of any SaaS business’ growth strategy to get right.

With SaaS taking off as a business model, competition is fierce. SaaS marketers need a way to stand out from the crowd and drive customers into, and through, their funnels. Doing so requires taking a look at your marketing strategies and ensuring that you are using each to its maximum potential. In this post, we’ll…

They say first impressions count, and the onboarding process is a tone-setter for the relationship you will have with each customer. Get it right and it can lead to a long-lasting relationship that will boost your customer lifetime value and provide a healthy contribution to revenue. Get it wrong, and it won’t be long until…

Everyone wants their business to take off. So if there’s one thing that no Software as a Service (SaaS) company can afford to do, it’s rest on its laurels. In their constant battle to deliver value for users and stay one step ahead of the competition, SaaS companies need to exist in a state of…

Every business (and every founder for that matter) worth their salt grapples with their value-added. Whether they’re providing the value that a customer needs and expects, and whether they’re doing all that they can to ensure customer retention and prevent the loss of customers to competitors. But value works both ways. B2B SaaS companies also…

In the age of big data, keeping a close eye on the right metrics and KPIs can help businesses plot a clear path to success. But in the increasingly competitive world of B2B SaaS, you’ll need to look at very specific metrics to gain that all-important edge. Of course, you’ll likely be aware of the…

In the prosperous world of finance, technological advancements have been an outlet for many successful SaaS products, and this industry is gaining interest globally. However, B2B Fintech’s (Financial Technology) don’t always hit the headlines as their B2C counterparts do. But that doesn’t mean they’re any less compelling. 

The popularity of AI (Artificial Intelligence) grew rapidly in 2019 as businesses rushed to be on-trend with the latest fad. Come 2020, AI adoption is showing no signs of slowing down, and with Venture Capital firms becoming increasingly interested in investing in this area, B2B SaaS and tech startups have latched onto this promising prospect.