B2B SaaS

45 Digital Marketing B2B Benchmarks for SaaS Marketers - Gripped

45 Digital Marketing B2B Benchmarks for SaaS Marketers

B2B benchmarks play a crucial role in understanding how your marketing strategies are performing — from evaluating a single campaign’s performance to assessing your long-term performance. Benchmarks allow you to compare your business with the competition, judge your performance over time and, importantly, identify where improvements are needed. This helps you to set better, more…

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SaaS website design

Best B2B SaaS Websites in 2022

It’s undeniable that a well-executed website is a deal breaker for a customer looking to invest in a B2B SaaS brand maybe even without them knowing it. Getting the balance between eye catching content and practicality is no small feat, but it will make all the difference in attracting potential customers.  Constructing the most effective…

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SaaS Marketing Agencies

Top SaaS Marketing Agencies

Are you a SaaS business looking to grow? Look no further; here is our article to help you find the best B2B SaaS Marketing Agencies that support businesses just like yours.  Software as a Service (or SaaS) is a rapidly growing market. SaaS spans industries horizontally and vertically and has fundamentally changed how software is…

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Has XaaS changed business models header

Has XaaS Changed Business Models?

The quick answer is yes, absolutely – XaaS has transformed business. The long answer is that it depends on whether or not you think XaaS is really that new. In reality, businesses have been outsourcing functions, services and support for decades. XaaS hasn’t changed that, it’s just made it easier than ever, and that simplicity…

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Sound horn for MaaS

Marketing-as-a-Service: What Is It and Why You Need to Know About It

The business world is changing. Consumer expectations, shifting market conditions, and rapidly evolving technology have forced businesses to be flexible and adaptive. A big part of making this work is outsourcing components of your business that sit outside of your core expertise.  For example, it’s now commonplace for businesses to consume IT products on demand….

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SaaS B2B VC pitch meeting

Top 25 SaaS VC Firms for B2B

Raising capital for your SaaS startup is commonly a vital step in launching your business and sustaining its operations. You need to be able to meet the initial costs, such as office space, utilities, salaries, equipment & supplies, etc. The good news is that there are different ways to raise capital for your firm, and…

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Essential SaaS Metrics: What You Should Track and Why

Consistent growth is absolutely critical for SaaS businesses. They need to have a complete view of this growth to identify areas for improvement and ensure proper use of resources. This requires tracking different metrics to improve results, measure performance, and align processes with your organisational objectives. Up to 55 per cent of SaaS companies believe…

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5 Ways to Build a Differentiated B2B SaaS Sales Strategy

SaaS has become a huge industry, with a market valuation of USD 158.2 billion (£120 billion) in 2020. It’s even expected to grow at a CAGR of 11.7 per cent to hit USD 307.3 billion (£232 billion) by 2026. The Salesforce acquisition of Slack for $27.7 billion shows SaaS is now mainstream. When the COVID-19…

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UK B2B SaaS products

Top 28 UK B2B SaaS Products

B2B software is critical for business success in this digital era. These products and services are there to aid you, so you can save huge amounts of business time and money that could otherwise be spent on innovation and encouraging conversion. It only takes a few Google searches to discover that there are thousands of…

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6 B2B Content Marketing Tips for SaaS Companies that Convert

COVID-19 changed a lot of things about the way we interact. For B2B businesses, social distancing, masks, and health concerns have minimised the number of in-person meetings and elevated the importance of digital-first sales strategies. Companies that are thriving right now have ramped up their digital campaigns using content marketing efforts as a critical tool…

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