B2B SaaS
5 Ways to Build a Differentiated B2B SaaS Sales Strategy
SaaS has become a huge industry, with a market valuation of USD 158.2 billion (£120 billion) in 2020. It’s even expected to grow at a CAGR of 11.7 per cent to hit USD 307.3 billion (£232 billion) by 2026. The Salesforce acquisition of Slack for $27.7 billion shows SaaS is now mainstream. When the COVID-19…
Top 28 UK B2B SaaS Products
B2B software is critical for business success in this digital era. These products and services are there to aid you, so you can save huge amounts of business time and money that could otherwise be spent on innovation and encouraging conversion. It only takes a few Google searches to discover that there are thousands of…
6 B2B Content Marketing Tips for SaaS Companies that Convert
COVID-19 changed a lot of things about the way we interact. For B2B businesses, social distancing, masks, and health concerns have minimised the number of in-person meetings and elevated the importance of digital-first sales strategies. Companies that are thriving right now have ramped up their digital campaigns using content marketing efforts as a critical tool…
5 Key Features of SaaS Homepage Design
So you have a great SaaS product, and there’s been time and resources invested into a website to showcase who you are and what you do. But the nature of SaaS is competitive, and it can be difficult to distinguish yourself from competitors and keep the attention of your audience. The average user now spends…
Choosing the Right SaaS Pricing Model
The pricing model for your business is a large determiner in whether you succeed or fail, but with so many pricing models out there, it can be a difficult aspect of any SaaS business’ growth strategy to get right.
Top SaaS Marketing Strategies for 2020
With SaaS taking off as a business model, competition is fierce. SaaS marketers need a way to stand out from the crowd and drive customers into, and through, their funnels. Doing so requires taking a look at your marketing strategies and ensuring that you are using each to its maximum potential. In this post, we’ll…
A Guide to Customer Onboarding for SaaS
They say first impressions count, and the onboarding process is a tone-setter for the relationship you will have with each customer. Get it right and it can lead to a long-lasting relationship that will boost your customer lifetime value and provide a healthy contribution to revenue. Get it wrong, and it won’t be long until…
SaaS Funding: Venture Capital advantages and disadvantages
Everyone wants their business to take off. So if there’s one thing that no Software as a Service (SaaS) company can afford to do, it’s rest on its laurels. In their constant battle to deliver value for users and stay one step ahead of the competition, SaaS companies need to exist in a state of…
How to Calculate Customer Lifetime Value for SaaS Companies
Every business (and every founder for that matter) worth their salt grapples with their value-added. Whether they’re providing the value that a customer needs and expects, and whether they’re doing all that they can to ensure customer retention and prevent the loss of customers to competitors. But value works both ways. B2B SaaS companies also…
How to Calculate ARPU for SaaS Companies
In the age of big data, keeping a close eye on the right metrics and KPIs can help businesses plot a clear path to success. But in the increasingly competitive world of B2B SaaS, you’ll need to look at very specific metrics to gain that all-important edge. Of course, you’ll likely be aware of the…